Read everything that matters about Affiliate Marketing Verticals. We answer: what they are, what you can advertise (offers/products), what conversion flows work best, and where to get more scoop on them. 

But first, let’s take this scenario: you want to be an affiliate marketer. You already did your research and found an interesting CPA Network that has some pretty sweet offers. You also looked for some essential tools and some software to use. And now what?

Do you:
A. randomly choose various offers to promote and collect the paycheck? Or…
B. choose a vertical and invest all you’ve got to improve your skills and advertise for that?

If you chose A, you might be onto something. However, if you chose B you are correct! Since you’re just at the start of your affiliate marketing career, it’s best to first get acquainted with the Affiliate Marketing Verticals.

If by now you’re wondering what is a vertical, and how it fits into this conversation?… That’s just one of the many reasons it’s best to first learn the ropes, and only after start experiencing and diversifying.

Find out more about launching a first Affiliate Marketing campaign by following our Beginners Workshop


So, what exactly is a vertical?

The Affiliate Marketing Vertical is a market, industry, or sector where you can find products or services that provide for the needs of an audience. 

These audiences can be made of individuals/users, professionals, or businesses that share the same demographics or pain points.

Verticals are especially important, because based on them you’ll have to choose which offers to promote, how to do it, and what formats (pre-landers, landers, Push, Pop, Interstitials) to use.


How To Choose a Vertical?

The rule of thumb dictates to always choose something you are familiar with.

This way, it will be a lot easier for you to know exactly which are the main benefits and features that your target audience wants. But most importantly, you’ll know how to speak their language.

And no, we don’t mean English, Arabic, Hindi, or other such languages (although you should consider them as well). What we actually mean is to fix (or at least provide for) their main pain points so that they will absolutely purchase your product, service, or whatever you’re advertising.

Propellerads - ebook - affiliate marketing trends 2021

Stay updated with the latest trends by reading our 2021 Affiliate Marketing Guide


Most Popular Verticals

Based on these factors, we have several main verticals for which you can advertise in the affiliate marketing industry:

Sweepstakes
Finance
iGaming & Sports
Dating
eCommerce
Nutra
Utilities
Web-Utilities
Home Improvement
Games
Streaming, VOD, & Content on Demand

And the list could go on. However, these are some of the most popular verticals that our affiliates are advertising for.

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Curious to find out which vertical is best for you? Take the Quiz!


Does that sound like Chinese?

Then, let’s dive deeper into the most popular verticals matter, check what each vertical actually is, and also some really useful resources you can use, to improve your vertical skills and understand them better. 

You’ll see that we’ve also included for each vertical some really nice offers that were so kindly provided by Zeydoo. And they really make it their business from telling you what to pair them with, so make sure to check the offer’s descriptions thoroughly. 


#1. Sweepstakes Vertical

Sweepstakes are offers that attract users with the possibility to win a prize, in exchange for a sign-up (raffle, roulette, lottery, etc.).

Offers/ ProductsConversions FlowsAd FormatsUseful Links
ID: 2153 – Sweepstake Smartlink

ID: 1838 – Win smartphone OPPO

ID: 1738 – Blank page CC-Submit (SMS only!)

ID: 487 – Win iphone11 (click to SMS)
Revshare

SOI Registration

CC Submit 

Click to SMS
Push & IPP

Interstitials/ Pre-landers

OnClick Popunders / Landing Pages
🤑Love For Free Stuff

🤑Sweeps + Pop Case Study

🤑How to win with Sweeps

🤑Monetizing Mobile Traffic

#2. Finance Vertical

The Finance vertical encompasses all the bank, loan, insurance companies, and brokerage services (Loans, Trading, Forex, and Cryptos included).

Offers/ ProductsConversions FlowsAd FormatsUseful Links
ID: 2077 – Invest in stocks

ID: 2055 – Banco Santander – Abertura De Contas with Prelander EXCLUSIVE

ID: 1954 – ICICI Bank Web EXCLUSIVE

ID: 1135 – Credit verify EXCLUSIVE
Registration & Deposit

CPL

CPS

FTD

Hybrid Conversions

CC submit
Push & IPP

Interstitials/ Pre-landers

OnClick Popunders / Landing Pages 
💲Promoting Financial Offers

💲Are Crypto payouts real?

💲Experts explain choosing crypto offers

💲Cheap Leads Case Study

#3. Sports & iGaming Vertical

The iGaming vertical includes every online game that users can play, and where they can win prizes (other than Sweeps).

Offers/ ProductsConversions FlowsAd FormatsUseful Links
ID: 1696 – Bitstarz EXCLUSIVE

ID:1159 – Oshi EXCLUSIVE

ID: 1040 – Betway EXCLUSIVE

ID: 1986 – Betbull – GB – CPL EXCLUSIVE

ID 1511 – Melbet Multigeo EXCLUSIVE 

ID: 1117 – Betway Sports EXCLUSIVE
CPL

CPL

FTD

CPS

Hybrid Conversions
Push & IPP 

Interstitials/ Pre-landers 

OnClick Popunders / Landing Pages
🎰Events Targeting Master Plan – Webinar
🎰2021 Affiliate Marketing Sporting Events Calendar
🎰Sports more profitable than ever
🎰Post-Lockdown Offers to run
🎰iGaming Guide for Affiliates
🎰Sports and IPP
🎰US Sports Campaigns 
🎰Running Super Bowl Campaigns
🎰Running Word Cup Campaigns – Guide

#4. Dating Vertical

The Dating Vertical is probably one of the most popular. Especially now during these times of Pandemic. Why is that? Well, because everybody needs somebody.

And sure enough, nowadays they rely on the online world of dating to find them a suitable match. So that is what dating is all about – online matchmaking platforms (apps and websites).

Offers/ ProductsConversions FlowsAd FormatsUseful Links
ID: 2152 – Dating Mainstream Smartlink

ID: 2116 – RU/UA/KZ/BY – Dating

ID: 1710 – HugoCam desk

ID: 1111 – Lonely Girls 

ID: 592 – Ugetlaid LP1 

ID: 593 – Ugetlaid LP2

ID: 525 – Girls chats ENG
Revshare

CPS

SOI

Registration

Click to Call

Click to SMS
Push & IPP 

Interstitials/ Pre-landers  
🧡Advertiser’s Guide to Dating Campaigns 
🧡Dating Campaigns Explained – Webinar 
🧡Creative Strategies for Dating Offers – Webinar 
🧡150% ROI: Mainstream Dating for Brazil – Case Study 
🧡89% ROI: Dating Campaigns Romania – Case Study 
🧡Choosing the Perfect Dating Offer

#5. eCommerce

If you’re not familiar with this vertical, you must’ve lived under a rock, and you also didn’t hear anything about the pandemic rampaging the globe.

And you probably also don’t know anything about how eCommerce is going so great right now, and how it’s probably the most prospective vertical of the year, WORLDWIDE.

But enough about this. Know that eCommerce is the online heaven of shopping. From giants like Amazon, Alibaba, eBay, or Flipkart, it effectively encompasses absolutely every online store, of any size.

EVERY tinny, average, or large online website, platform, channel, blog, and so on and so forth, that sells products/services – at a global level.

And the best part: it is highly dependent on holidays and special deals. What does that mean for you? That as long as there are any events happening that affect the masses, you will always have a promotion to run.

Take Ramadan, Easter, Holi, Christmas, New Year, Black Monday, Halloween, Valentine’s Day, Cyber Friday, Spring, Summer, Autumn, Winter, Rain, or just any international day there is anywhere in the world.

And if that doesn’t work, just invent your own holiday and offer some discounts or promotions. Chances are that with a bit of luck you’ll manage to attract a lot of buyers. But whatever you do, just make it go viral. 

Conversions FlowsAd FormatsUseful Links
Cost per Sale

CPE (on App dependent platforms)

COD

CPO

CPS

CC Submit

Push & IPP


Interstitials / Pre-landers


OnClick Popunders / Landing Pages
🏪Creating a Successful Landing Page
🏪Running Christmas Specials
🏪Shopping month and Traffic Performance
🏪eCommerce & Halloween
🏪Getting Ready for Christmas
🏪The Sneakers, CC submit, and Sweeps
🏪Amazon’s Associates Program

#6. Nutra

Also known by its full name – the Nutraceuticals, or the Health and Beauty Vertical – includes pretty much everything you could imagine.

From diet pills, male-health, and other adult supplements; skincare, and other beauty products; all the way to coffees and teas – that’s Nutra for you. 

We’re talking about any supplement that can benefit your body, in any other way than by having a nutritional value.

Conversions FlowsAd FormatsUseful Links
CPS

CPE (on App dependent platforms)

COD

CPO

CPS

CC Submit
Push & IPP

Interstitials / Pre-landers
💄Running Nutra Campaigns

💄Choosing a Nutra Offer

💄Creating a Nutra Pre-Lander

💄Promoting Supplements and Standards you need to follow

💄Nutra Case Study – ROI 105%

#7. Utilities

The Utilities Vertical is an affiliate market category that includes all your devices’ software tools that help you protect, speed up, remove threats or organize files.

And chances are that you’re probably also using them. 

Offers/ ProductsConversions FlowsAd FormatsUseful Links
ID: 1808 – CCleaner US Direct Exclusive

ID: 1574 – Android Booster Exclusive

ID: 1797 – Safe cleaner EXCLUSIVE

ID: 894 – AdsBlock for Safari Trial Prelander
CPI

Free Trial

CPI + CPE
Push & IPP 

Interstitials/ Pre-landers

OnClick Popunders with Pre-landers  
📱Utilities CPA Campaigns + Case Study

📱Secrets to Running Utilities Campaigns

📱Targeting & CR

📱Retargeting Converted Audiences

#8. Web-Utilities

Just like the IPP of Push Notifications, the Web-Extension Vertical is the equivalent of the Utilities, with the only difference that it’s for browsers.

Whether you want to call them extensions, or add-ons, they’re the ones making your browsing life a lot simpler.

And with people’s increased concern to protect their devices, these are two of the verticals that are really prospering, under any circumstances. But even more now, given the lockdowns and being bound to the internet.

It also happens to be one of the super beginner-friendly verticals, also given their conversion types. In addition, they’re available in most used browsers.

Offers/ ProductsConversions FlowsAd FormatsUseful Links
ID: 2218 – Flash Player Mac

ID: 2196 – AdsBlocker

ID: 2118 – WeatherPost (Chrome)

ID: 1562 – Adblocker_Desktop
CPI

Free Trial

CPI + CPE
Push & IPP 

Interstitials/ Pre-landers

OnClick Popunders with Pre-landers  

🌐Guide to Web-Utilities

🌐Guide to Easy Verticals

#9. Home Improvement

The Home Improvement Vertical is one of our affiliates’ favorites. It obviously includes everything that you could possibly want or need to transform your house into a home.

From handymen, to painters, supplies, hardware to curtains, carpets, and decorations, that’s your Home Improvement Vertical. 

This vertical could somehow fit under eCommerce, as it pretty much follows the same process, conversion flow-wise.

Conversions FlowsAd FormatsUseful Links
Cost per Sale

COD

CPO

CPS

CPL

CC Submit
Push & IPP 

Interstitials/ Pre-landers

OnClick Popunders with Pre-landers
🏡Home Improvements Insights

🏡Amazon Associate’s

🏡Making Money with Affiliate Marketing – Beginners Workshop

#10. Games Vertical

As you would imagine, the Games vertical encompasses all the game offers you could possibly enjoy (or advertise), from your mobile or desktop devices.

Think Candy Crush, Mahjong, Game of Thanks, and the likes, and you’re probably a user yourself. 

Offers/ ProductsConversions FlowsAd FormatsUseful Links
ID: 1350 – VR Fun Dolls

ID: 1825 – Fiddle-Twiddle EXCLUSIVE

ID: 2102 – Fiddle Twiddle Preland EXCLUSIVE
Registration & CC Submit

CC submit

SOI

PIN Submit

FTD
Push & IPP 

Interstitials/ Pre-landers

OnClick Popunders with Pre-landers  
🎮Psychology and Gaming– Creatives that work

🎮Finding the perfect Gaming Offer

#11. Streaming, Videos on Demand, & Content on Demand Verticals

These are three verticals that pretty much speak for themselves. And whether you’re talking about sports events streaming, series, or just random viral videos, courses, or ebooks, that’s what these verticals offer.

What makes them super popular are the extra high payouts. 

Offers/ ProductsConversions FlowsAd FormatsUseful Links
ID: 1835 – StarzPlay Ufone EXCLUSIVE

ID: 1411 – Streaming content EXCLUSIVE

ID: 1413 – Sport content EXCLUSIVE

ID: 1950 – Int. – Ebook (Modifiable Title)Landings

ID: 1941 – WW – Courses “Traffic like a pro”
Free Trial

CC submit

CPS

CPL
Push & IPP 

Interstitials/ Pre-landers

OnClick Popunders with Pre-landers  
🎥Guide to Streaming & VOD

🎥Psychology and Persuasion 

🎥What Conversion Flows to choose

A Word of Advice

Whenever choosing an offer, make sure to carefully read its description and understand what GEOs, Conversions Flows, and platforms are best to use them for.

Although we included most of the Conversion Flows that certain verticals work with, the offer might have different indications, and you should use those.

Of course, there are many other verticals up there. But these are only the most famous that our affiliates love. Also, we made sure to pair them with some kickass offer from our sister company, Zeydoo.

We know you’ll just love them too!

However, now that you have all these precious pieces of information, you’re ready to get started. Just don’t forget to choose a vertical you’re comfortable advertising. And preferably know it like the back of your hand.

Before you go, here’s everything you need to know about Affiliate Marketing, or maybe you prefer to follow our Money Making Workshop for Beginner Affiliates.

For everything else, join our Telegram Group for more insights straight from the experts of the industry.

Author

This copywriting enthusiast has an experience of over 8-years in creating engaging online marketing content for various verticals and formats. Out of passion for copy, she devoted 4 years to master the art of sales. Her journalisms-instilled active listening, combined with the sales-bound charm give her the superpower to break boundaries and establish emotional connections with the users.