Another year, another antitrust fight. This year, we have seasoned veterans on stage – the EU vs. Google – an antitrust “El Clasico” that happens with frightening regularity. Yesterday, European Commission hit Google with a…
The Reasons Why Your Native Ads Aren’t Working [Hint: Your Creatives]
One thing all major cities around the world have in common is the huge number of billboards and ads you see on the main avenues. Needless to say, most of these billboards fail to engage…
Bidding and Budgeting: How to Set the Right Bid for Your Paid Ads Campaign
How much money are you planning to invest in your marketing campaigns this year? Regardless of your answer, you probably want to make the most out of your investment and get as much business as…
User Activity Targeting for OnClick | Your Targeting Checklist
When it comes to targeting, there’s always room for further improvement! This week, we add a new targeting option for our OnClick ad format – User Activity targeting. Following our recent release of this unique…
AdTech News Digest | Fraud on Google Play, EU Rejects Copyright Payout Law, Facebook Blocking the Wrong Ads
In this week’s news digest, we’ll take a look at the state of app marketing, the value of the augmented reality market, the EU’s rejection of the copyright payout proposal and much more. Want to…
Affiliate Summit East’18 | Calling Out All Affiliates
If you feel the need to discuss the multiple aspects of affiliate marketing, share ideas, or explore a new direction in digital advertising – you are in the right place, because today we are talking…
Broadcast Your Content with a New Push Service for Publishers
Don’t just monetize – re-engage your audience and bring even more traffic to your website to monetize it again! PropellerAds is giving a new pulse to publisher’s websites with a fresh launch of Push Service….
A Complete Intro to APIs and How They Are Used in Affiliate Marketing
You’ve probably heard the term API before, but what exactly does it mean? And, how does it affect affiliate marketers and online advertising as a whole? In a nutshell, APIs allow applications to interact with…
Digital Security 101: Why Should Publishers Use HTTPS on Their Website?
Online security has been a huge talking point in the last decade, and this is especially true if your website handles any type of sensitive information. This is one of the reasons why Google and…
How to Create Ads Content That Does Not Kill Conversion?
Whether you are an affiliate marketers or a direct advertiser, chances are that you have thought about the conversion rate of your ads content. In essence, conversion is the most important factor of your content…
