App Marketing

Looking to boost app downloads? Learn about the best tools, ASO, app awareness, and winning strategies for promoting mobile apps.

16 Top User Acquisition Strategies for Apps

How to implement user acquisition strategies? Explore 16 top app user acquisition strategies to grow your user base and drive app success

Onclick + Survey Exit + Interstitials = 15k+ Conversions for a Trading App [Case Study]

How to combine PropellerAds ad formats to build a flawless campaign for a trading app offer? Learn in our new case study from our partner.

The Ultimate Guide To Mobile App Performance with Affise MMP

Learn the essential features of a good mobile app attribution tool. How to measure the performance results of your marketing message and strategy.

Common App Marketing Mistakes: How to Deal with Them?

Read about nine most common mobile app marketing mistakes and tips on how to avoid them. Practical recommendations from PropellerAds experts included.

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How to Scale a VPN App Offer with Push Notifications: X20 Conversions [Case Study]

A new hot case study! Insights on scaling mobile app marketing campaign with Push Notifications ad format on the example of the VPN app campaign.

Testing Mobile App Acquisition Strategies: What Bidding Model to Choose? [Case Study]

One of the decisions you need to make as part of the mobile app acquisition strategy is what bidding model to choose. Testing different options is the key.