Tracking your ad campaigns correctly is a sure way to get detailed information about performance and make all of your fancy AI-based tools work properly. In turn, the more precise data you have, the more efficiently you can optimize a campaign and, therefore – the…
Finding it hard to grab your target audience’s attention? You’re not alone. Capturing your target audience’s attention can sometimes feel like an uphill battle. Luckily, there’s a marketing strategy that can help: community-based marketing. Online communities based around interests, products, or niches are fertile grounds…
So you have an app, and you are sure it’s worth a million downloads. We believe it really is — but how to prove it to million users? The first great idea is to promote your app via social media or ad networks. We at…
Affiliate marketing and media buying can be tricky – so many campaigns, so many strategies. To be precise, each campaign is unique, and it’s not that easy to figure out what is going to work for you and how to reach the most converting audience. …