A decade ago, creating a successful marketing strategy was all about standing out of the crowd. But, modern consumers are extremely savvy when it come...
How to Promote Content with Native Ads and Push Notifications
With almost 2 billion websites flooding the internet, standing out from the competition and attracting more traffic can become a monumental challenge....
How to Promote Your Easter Campaigns with Native Ads
Easter is right around the corner, which in many parts of the world means that it’s time to bust out the colorful eggs and chocolate bunnies. This a...
How to Know When You’re Overdoing It with Narrow Targeting
Launching a marketing campaign is like hosting a massive house party during your student years. Sure, you’d like to limit the number of guests and m...
Connection Type and Mobile Carrier Targeting: Why Bother?
Superhero movies, books, and shows are one of the hottest trends today. It’s almost normal to find yourself daydreaming about having super strength,...
The Subtle Art of Event Targeting [+Real Case]
Events like New Year holidays, Black Friday, and the big sporting events (for example, Super Bowl, UFC, Champions League, World Cup, etc.) represent a...