AdvertisingAffiliate Marketing

Keep Your Campaigns Sharp with these 7 Affiliate Marketing Tracking Tools

Top Tracking Tools

Throughout the decades, business owners in almost every industry have realized that they need to keep track of the activities that generate the most revenue and focus on these in order to maintain profitability.

This concept can be applied to many different departments and lines of business within a company. Affiliate marketing is no exception, especially because marketers now have the digital marketing tracking tools they need to track the performance of each campaign.

Affiliate tracking tools give you the ability to optimize your marketing efforts and make the right adjustments to finetune the performance of your ads. Not only this, but you can also see the source of each click and collect data that helps you build better campaigns in the future.

Also, keep in mind that choosing the right tracker can give you insights and features that are more relevant to your industry. But, there are hundreds of different trackers available for affiliate marketers and choosing the best one is not always straightforward.

To help you out, we put together a list of the top 7 affiliate marketing trackers that help you analyze your campaign.


Best Tracking Tools for Marketing

Voluum

PropellerAds - Voluum Dashboard
The Voluum Dashboard

About Voluum

Prices, starting from $199 monthly.

The all-around ad tracking software aims to be the advertisers’ dashboard. They provide precise, real-time, granular tracking tech. And also API integrations with all major traffic sources (including with us, PropellerAds). Aside from that, with Voluum you can also get campaign management.

Their tracker is a cloud-hosted solution built on an ultra-secure CloudFront network. The company boasts its decade-long server uptime. Moreover, they’re recognized as one of the most feature-packed tracking, optimization, and automation solutions on the market.


Features

From superb automation features to comprehensive collaboration options. Voluum has all the tools a marketer needs to build successful campaigns.

  • AI-Powered Traffic Distribution System

  • Security Specifications: SSL Support

  • Auto-rules & API cost synchronisation

  • Split Testing

  • Custom Conversions

  • Conversion tracking with postbacks or scripts that use first-party cookies

  • Direct Tracking Script that uses first-party cookies

  • Multiple Bidding Models

  • Visitor journey mapping

  • Anti-Fraud solution (to detect and prevent bots & ad fraud)

  • Optimization calculator

  • Smart rotation

  • Up to 30 different data points

  • Voluum API available

  • Data Grouping (up to 4 levels) and Drill Down (up to 7 levels)

  • Campaign Auto-Optimization

  • Multi-User with different levels of access

  • Workspaces

  • Shared reports that can be accessed by people outside Voluum

  • Mobile App


Additional Information

Voluum’s main focuses are integrations and reliability. Their aim is to be the solution that always works despite the complexities or challenges of the industry. And no matter if third-party cookies are blocked, your traffic load is high, and/or you have a unique use-case scenario.


Revealing future plans:

Piotr Betlej, Product Manager at Voluum says:

‘We want Voluum to be the synonym of reliable and responsible ad tracking. That’s why we are upgrading the core of Voluum: it’s infrastructure, to deliver even faster and more secure tracking service. Now Voluum runs on CloudFront, the best network of servers money can buy.

We have big plans for the future of Voluum. We want it deliver value to various types of advertisers and business cases and be the go-to platform for the digital advertising of tomorrow. Stay tuned!’


BeMob


About BeMob

Prices starting from $49 monthly. Free plan available.

BeMob is a cloud-based tracking platform tailored for both individual affiliates and collaborative teams. 

Working with BeMob means consistently enjoying faster redirect speeds, frequent updates, friendly support, and loyal pricing.


Features

BeMob offers the complete set of features designed to streamline the management and enhancement of advertising campaigns.

This one-stop tracking solution provides you with:

  • Seamless redirects
  • Effortless handling of large traffic volumes
  • Advanced traffic distribution and targeting system (including offer visit caps, recurring conversions, and distribution based on proxy, crawler, and webview traffic)
  • Comprehensive reporting
  • Mass editing capabilities for elements 
  • Custom metric settings
  • Bot and spy filters
  • API integrations with popular traffic sources (including PropellerAds)
  • Smart rotation of offers and landing pages
  • Free SSL for custom domains
  • Team access and shared reports with third parties
  • Free starter plan
  • Add-ons pricing system
  • Highly supportive team available via live chat and onboarding assistance

Additional Information

BeMob is a service designed with a client-centric approach, focused on implementing features that cater to the specific needs of its users. By prioritizing seamless redirects, efficient handling of large traffic volumes, and advanced traffic distribution and targeting systems, BeMob ensures that every campaign is optimized for success.


Revealing future plans:

Lena Starosta, Project Manager at BeMob
Lena Starosta, Project Manager at BeMob

Lena Starosta, Project Manager at BeMob says:

‘At BeMob, our commitment has always been to provide our customers with the functionality necessary for a convenient and comfortable experience, and we continue to uphold this strategy. 

Our extensive roadmap includes expanding current integrations with existing sources and establishing new partnerships. 

Additionally, we are adapting to industry changes by developing functionality to support cookie-free tracking. 

While introducing new features, we consistently enhance our systems to better manage inbound traffic, improve redirect rates, and boost the overall performance of our platform. 

Every challenge presents an opportunity for growth at BeMob.


Binom

PropellerAds - Binom Dashboard
Binom Dashboard

About Binom

Prices starting from $69 monthly.

The basic concept behind tracking software is to reduce the amount of time you invest in optimizing your campaign. Binom is a platform that strives to achieve this mission, reducing the amount of time you need to invest in order to maintain strong performance.


Features

With Binom, affiliates will experience a boost in profitability and functionality, without a complicated interface that requires extensive learning.

  • Unlimited domains (with free SSL certificates), users, amount of rules, data storage time, etc.
  • No-redirects Tracking (Integrated landings and lading page pixel)
  • Ultra-Fast Reporting
  • Instant Click Processing
  • Filters system (including mathematical) for white- and black-lists
  • Split Testing
  • Multi-User Access (Ideal solution for teams: unlimited users with custom access rights)
  • Powerful API with access to all tracker’s functionality
  • Experienced technical support, free tracker installation and server setup + optimization
  • Group campaign reports for cross-analysis

Additional Information

Binom is one of the leaders in processing speed with Click processing time of 5 ms under any server load.


Revealing future plans:

PropellerAds - Roman Ignatiev, Binom CEO
Roman Ignatiev, Binom CEO

Roman Ignatiev, CEO and Founder says:

Our primary direction at the moment is the development of a new version of the tracker – Binom 2. With new Binom, you can handle up to 15 times more traffic than before, now have the potential to redirect as many as 8 billion clicks each month, depending on your server capabilities.

1. The entire focus is on developing and adding new features. Now we release updates every 2-4 weeks.

2. One of these features, for example, is the trigger system, expanded compared to v1.

3. Again, compared to v1, deeper integration with traffic sources is planned.


ThriveTracker

PropellerAds - ThriveTracker Dashboard
ThriveTracker Dashboard

About ThriveTracker

Prices starting from $59 monthly.

Versatility is extremely important to compete in today’s business landscape. And ThriveTracker has done an amazing job staying on top of innovation. This next-generation tracking software simultaneously offers a full range of solutions for cloud-based models.


Features

Whether tracking small numbers or a massive volume of traffic, ThriveTracker is ideal for businesses of all models or structures. Their suite of features, combined with the quality of their support team, make them one of the best all-around trackers for affiliates.

  • Multiple traffic source conversion tracking integrations (Facebook API, TikTok API, Yahoo API)
  • ROI Changes and Offer Conversion Cap email notifications
  • World-Class Care Team
  • Landing Page Pixel Tracking
  • Conversion Logs
  • Offer Cap
  • Conversion Currency
  • Funnel Support
  • Bot Filter
  • Multi-User Access
  • Security Specifications: SSL Support
  • Mobile Tracking Options
  • Hide-Referrer Available
  • Javascript Detection Available
  • Reporting API
  • Drill-Down Reporting (up to 3 tiers) and Day-Parting
  • Split-testing of Landers and Offers

Additional Information

It’s also worth noting that ThriveTracker features a free 14-day trial, so you can test-drive the service before purchasing a subscription.


Revealing future plans:

Stephen-Ierardi photo
Stephen Ierardi, ThriveTracker’s Director of Sales

Stephen Ierardi, ThriveTracker’s Director of Sales says:

‘ThriveTracker has our sights set directly on the following goals and feature releases during the next 12 months: extended improvements of our user experience on mobile devices.

Along with a full suite of programmatic campaign optimization strategies, and further innovation of link-free tracking methods.

We expect performance marketing will see the influence of laws such as GDPR on a global scale. And predict media buyers will react with a tremendous demand for link-free tracking methods (such as Facebook and Google Ads have already mandated).

While these are the big-picture items we plan to bring forward during the next 12 months, our team is constantly applying user feedback for features and quality-of-life improvements as well.’


RedTrack

Redtrack dashboard
RedTrack Dashboard

About RedTrack

Prices starting from $149 monthly.

When managing marketing campaigns, you typically need several tools, from ad trackers and affiliate platforms to various optimization software. However, using multiple digital marketing tracking tools can quickly become both expensive and complex.

RedTrack eases this process by offering an all-in-one solution that has most tracking and attribution functions in a single platform. This helps you improve your campaign management, cut costs, increase ROI, and reduce the hassle of managing multiple tools.


Features

If you’re deep in juggling various tools for your campaigns, soon it will become overwhelming and inefficient; trust us. That’s where RedTrack comes in, offering a unified solution with transparent pricing. It not only eases the workflow but also bolsters your marketing efforts with its impressive feature set. Let’s see what they’ve got:

  • All clicks in one place: Redirect, no-redirect, pop-up, hidden refer, multi-step funnels, 10k a month or 100M a day.
  • 200+ templates and integration: Make set-up easy with a wide range of built-in integrations.
  • Rule-based traffic distribution: To save you from extra efforts and improve ROI.
  • Funnels, filters, rotations: All the tools you need to maximize your EPC.
  • Ad spend and revenue sync: Update ad spend and revenue effortlessly with pre-built API.
  • Real-time reports: See clicks, conversions, ad spend, and revenue in real-time with up to 5-min cost update frequency up to ad level.
  • Automation rules: Let AI handle routine tasks. Focus on the creative and strategic part of your job.
  • Auto-Optimization: AI picks the path for each click to maximize results.
  • Built for media-buying teams: Connect as many ad accounts as you need.

Additional Information

Start with a 14-day free trial to explore all the features, or book a demo to see it in action.
Plus, you can benefit from the Referral Program. Just share RedTrack with your network using your unique referral link, and enjoy rewards for every successful referral. It’s easy to get started and great for boosting your campaigns!


Revealing future plans:

Vlad Zhovtenko, Product Manager at RedTrack.io
Vlad Zhovtenko, Product Manager at RedTrack.io

Vlad Zhovtenko, Product Manager at RedTrack.io, says: ‘

When speaking about our plans for the next year – we will mainly focus on three things:

  1. More Automation: We understand how valuable your time is, and we’re working on automating more aspects of the platform. This means less manual work on your end and more focus on strategy and creativity. Our goal is to automate routine tasks, allowing you to manage campaigns more efficiently and effectively.
  2. Transparent Analytics: We believe in the power of clear and actionable insights. To that end, we’re enhancing our analytics features to include improved reports and customizable templates. These updates will help you not only to understand your data better but also to make informed decisions quickly and transparently.
  3. AI Integration: I’m particularly excited about our developments in AI technology. We’re introducing an AI co-pilot that will assist you in campaign management. This tool will help you optimize campaigns and explore new opportunities without the heavy lifting.

Of course, these are not all plans, and I cannot share them all with you 🙂 Follow us on social media, and be first to know about updates!’


PeerClick

PropellerAds - PeerClick Dashboard
PeerClick Dashboard

About PeerClick

Prices starting from $199 monthly.

In affiliate marketing, not tracking your campaigns is a cardinal sin. When you’re just beginning your affiliate journey, it’s crucial to focus on reducing ad spend and eliminating unnecessary payments. PeerClick is here to help.

This affiliate tracking platform offers comprehensive data analytics and AI-powered optimization tools to maximize your revenue and monetize your traffic efficiently.

With a promocode PROPELLER24, you get a promotional one-month trial for PropellerAds users, ensuring you can experience the full range of features before committing.


Features

PeerClick’s primary function is to enhance overall ROI and the performance of your campaigns. It achieves this by tracking, analyzing, optimizing, and scaling your campaigns.

The platform includes a range of advanced features to help you achieve various goals:

  • Live Campaign Monitoring: Stay updated with real-time reporting that keeps you informed about how your ads are performing.

  • AI-Enhanced Optimization: Use advanced A/B testing powered by artificial intelligence to refine your strategies and better engage your audience.

  • Support for Multiple Currencies: Manage your budgets more efficiently regardless of your geographic location.

  • Extensive Platform Integration: Easily connect with over 70 different platforms to enhance your campaign’s reach and efficiency.

  • Automated Campaign Management: Take advantage of cutting-edge technology to streamline your ad campaigns.

  • Comprehensive Anti-Fraud Protection: Keep your investments safe with robust security measures designed to detect and prevent fraud.

  • In-Depth Analytics: Dive into detailed data analytics to uncover valuable insights that can drive your success.- Exclusive Cloaking Technology: Maintain a competitive edge with sophisticated cloaking that ensures your ads reach the intended audience without interference.


Revealing future plans:

Dmitri Rawinski, CPO of PeerClick

Dmitri Rawinski, CPO of PeerClick, states:

As we move into 2024, the landscape of affiliate marketing continues to evolve rapidly. At PeerClick, we are committed to staying at the forefront of these changes by integrating cutting-edge technologies and responding to the dynamic needs of our users.

In 2024, we are focusing on further enhancing our AI-driven optimization tools to provide even more accurate traffic distribution and conversion predictions. Our goal is to make campaign management more intuitive and results-driven than ever before.

We are also excited to introduce new, customizable pricing plans that cater to businesses of all sizes. These plans are designed to provide access to essential functionalities without unnecessary overpayments, ensuring that our clients get the best value for their investment.’


Keitaro


About Keitaro

Prices starting from $53 monthly.

Keitaro is the gold standard advertising tracker designed explicitly for media buying and internet marketing. It’s a crucial tool for any marketer to optimize, control, manage, and protect advertising campaigns. 


Features

Keitaro provides everything you need to conduct successful online advertising campaigns: 

  • High-performance reports with 30+ built-in metrics.
  • Local landing pages and a built-in editor.
  • Customizable Geo DB with IPV6 support.
  • Click API/Admin API for remote control.
  • A/B tests and multi-offer funnels.
  • Multi-user access with customizable permissions and activity log.
  • Integrations with Facebook, TikTok, Google Ads, Cloudflare, Namecheap, and other services. 
  • Online support 

Additional Information

In addition, Keitaro offers a free 14-day trial with no restrictions and over 500 ready-made CPA and Advertising network templates to collect all information about clicks and conversions. 


Revealing future plans:

Ivan Rud, CMO, Keitaro
Ivan Rud, CMO at Keitaro

Ivan Rud, CMO, Keitaro says:

‘Our tracker is well-known for its customization capabilities and traffic management. Therefore, we’re focused on enhancing this aspect by making the tracker even more technically advanced while simplifying its functionality for end users. Improved reports, custom integrations, data transfer via API, and multi-page landing page support will help media buyers find their ideal advertising bundle and maximize ROI on their campaigns.

Additionally, we are actively expanding our support team and aim to cover all time zones, providing 24/7 online assistance for our users.’


Implement the Best Trackers and Optimize Your Campaign

Tracking your campaign’s performance is pivotal to executing a successful marketing plan. Use one of the tools available to dissect and analyze your campaigns. Adjust weaknesses and exploit areas of improvement. 

And if you have any questions you’ve always wanted to ask about trackers, now is your chance. Share them in the comment section below! 

Or just come join our Telegram group, and chat with expert advertisers and affiliates.

Editor’s Note: Originally published in July 2018, this article was updated for accuracy reasons.

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