All posts by Tom Hooker

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Fraud or Not: Is Incentive Traffic Allowed?

Most business owners wouldn’t consider paying random people off the street to walk into their store. It’s pretty obvious that most people would ta...

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Not-So-Smooth Criminals: Fighting Ad Fraud

Today’s films usually portray scammers as slick people with quick reflexes and soothing voices. They usually hang out at casinos and specialize in c...