Author

Tom Hooker

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While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

The global COVID-19 health crisis transformed the year 2020 into one of the most unpredictable and overall strangest time periods for publishers, advertisers, and all the affiliate ecosystem. In addition to businesses going digital and minimizing face-to-face interactions, some of the most important sporting events…