Case Studies

Afflift Contest: Using Patience to Turn a Campaign From Red to Green

Wait till it works: patience in your media buying campaigns

This post is also available in: PT

Ever wondered how patience and smart tweaks can take a digital campaign from zero to hero? That’s exactly what unfolded in the PropellerAds Follow-Along contest, where Afflift users, like our winner, hypeboy, shared their live campaign stories with a community eager to learn from real experiences.

Hypeboy wasn’t just another participant; his journey from facing initial challenges to achieving a significant profit highlights a crucial lesson for anyone dabbling in online advertising: success takes time and careful optimization.

Forget about instant wins or the allure of quick gains. It’s the steady, thoughtful adjustments and a bit of patience that truly make a difference.

This story revolves around hypeboy’s adventure with PropellerAds, showing us how persistence in refining his campaigns paid off in the end. So, if you’re navigating the waters of online marketing, there’s a lot to pick up from his experience. Let’s dive into the nitty-gritty of what it takes to turn your campaign around, guided by real-life insights and strategies.


Background Information

Diving right into hypeboy’s strategy gives us a window into the mechanics of his campaign and the tools at his disposal. Before we break down his approach, let’s get a grip on some key terms that pop up throughout his journey. Understanding these will make the rest of the story much clearer.

  • BackButton
    First up, the BackButton (BB). Think of it as a clever trick in the online ad world. Instead of hitting ‘Back’ and going to the previous page, users find themselves seeing another offer. It’s like saying, “Wait, before you go, check this out!”

  • ProPush.me
    Then, there’s ProPush.me. It’s used to make more from your traffic. You pop a ProPush tag on your landing page, and visitors get a nudge to subscribe to push notifications. If they say yes, they start receiving ads as push notifications. Every interaction with these notifications means more cash in your pocket.

  • Giveaways and Social offers
    Now, onto the offers. Giveaways and Social are big players here; they’re the bait that draws users in, with the allure of winning something or finding a connection.

  • Network 1 and Network 2
    As for the networks, Network 1 and Network 2 are the stages where this drama unfolds. It’s where hypeboy finds the offers to promote.

This post is also available in: PTEver wondered how patience and smart tweaks can take a digital campaign from zero to hero? That’s exactly what unfolded in the PropellerAds Follow-Along contest, where Afflift users, like our winner, hypeboy, shared their live campaign stories with a community eager to learn from real experiences. Hypeboy wasn’t just

Now, with the scene set, let’s look at hypeboy’s initial battle plan:

  • Traffic Source: PropellerAds. It’s the highway where he drives his campaign traffic, hoping to catch as many eyes as possible.

  • CPA Networks: He juggles between Network 1 and 2, pulling the best offers he can find.

  • Offer Payout: We’re talking less than $3 here. It might not seem like much, but in the volume game of affiliate marketing, small payouts can add up quickly.

With these elements in play, hypeboy started his journey. It’s a classic tale of finding what works by trying different options, with a clear eye on turning a profit. Read on to uncover how he tackled the initial challenges and started seeing the green light of success.


The Campaign Journey

With hypeboy’s background and strategy laid out, let’s dive into the meat of his campaign journey, from the early days of setup and the inevitable challenges to the sweet taste of success. Let’s go!

This post is also available in: PTEver wondered how patience and smart tweaks can take a digital campaign from zero to hero? That’s exactly what unfolded in the PropellerAds Follow-Along contest, where Afflift users, like our winner, hypeboy, shared their live campaign stories with a community eager to learn from real experiences. Hypeboy wasn’t just

Initial Setup and Challenges


hypeboy kicked things off by picking an offer from Network 1, guided by his affiliate manager’s (AM) recommendations on top GEOs to test. Despite high hopes, the initial results didn’t light up the scoreboard. 

But every cloud has its silver lining—extra revenue started trickling in from the BB and ProPush.me strategies, highlighting an early win in the back-end profits game.

This post is also available in: PTEver wondered how patience and smart tweaks can take a digital campaign from zero to hero? That’s exactly what unfolded in the PropellerAds Follow-Along contest, where Afflift users, like our winner, hypeboy, shared their live campaign stories with a community eager to learn from real experiences. Hypeboy wasn’t just

Understanding the value of every visitor, hypeboy capitalized on BB and ProPush.me to keep the cash flow positive. These strategies proved essential, especially when the main offer didn’t perform as expected. It’s a classic case of making the best out of every situation—when the front-end offer falters, the back-end can still bring home the bacon.

Afflift case study: results after optimization

Not one to sit back, hypeboy moved on to split testing between 3G and WiFi traffic, a tactic that sometimes reveals huge differences in campaign performance. This early phase ended with a minor loss, showcasing a total cost of -$31.5 against a backdrop of revenues from offers, BB, and ProPush, tallying up to a near break-even point.

  • Total cost: -$31.5
  • offer revenue: +$24.1
  • BB: +$4.8
  • Propush: +$0.6
  • Profit: -$2


Finding the Right GEO

propellerads-afflift-case-study-hyperboy-stats

As hypeboy delved deeper, the challenge of selecting the right GEO loomed large. A breakthrough came when he finally stumbled upon a GEO that showed promising results. However, a speed bump appeared — a misunderstanding with his AM over pausing the offer led to a moment of tension.

This post is also available in: PTEver wondered how patience and smart tweaks can take a digital campaign from zero to hero? That’s exactly what unfolded in the PropellerAds Follow-Along contest, where Afflift users, like our winner, hypeboy, shared their live campaign stories with a community eager to learn from real experiences. Hypeboy wasn’t just

This hiccup highlighted the importance of reading offer terms and following your AM’s instructions regarding checking traffic quality.


Optimization and Scaling

With lessons learned and a profitable GEO in hand, hypeboy set about fine-tuning his strategy. Small profits began to emerge, signaling the start of a turnaround. This period was about making adjustments, testing relentlessly, and slowly but surely, seeing the efforts pay off.

    • Cost: $333

    • Offer: $459

    • BB: $48.79

    • Propush.me : $18.6

    • Total revenue: $526.4

    • Profit: $193.4

    • ROI: 58%

Comprehensive Results

Hypeboy’s hard work paid off with patience and persistence.  By October, the numbers spoke volumes:

  • Costs tallied up to $1023.
  • Income from offers, BB, and ProPush.me amassed to $1678.
  • This left hypeboy with a profit of $655 and an ROI of 64%.

Lessons Learned and Best Practices

From hypeboy’s journey, we’ve gathered some solid tips that can help anyone looking to make their mark in ad campaigns.

  • Keep Going Even When It’s Tough: The start might be rocky, but don’t give up. hypeboy didn’t see great results at first, yet he didn’t throw in the towel. Persistence is key.

  • Mix It Up for More Cash: Using BB and ProPush.me added extra cash to the pot, even when the main offers weren’t hitting the mark. It pays to have more than one way to make money from your traffic.

  • Test and Tweak: Constantly trying new things and refining your approach can turn a losing campaign into a winner. hypeboy kept testing different settings and offers until he found what worked.

  • Stay on Your Toes: Changes from affiliate networks can come out of nowhere and mess with your plans. hypeboy learned this the hard way when a GEO started working out, but a misunderstanding almost cost him. Always be ready to adjust.

This post is also available in: PTEver wondered how patience and smart tweaks can take a digital campaign from zero to hero? That’s exactly what unfolded in the PropellerAds Follow-Along contest, where Afflift users, like our winner, hypeboy, shared their live campaign stories with a community eager to learn from real experiences. Hypeboy wasn’t just

Summing Up Hypeboy’s journey

hypeboy started with losses but ended up making money. His story shows us that being patient and making changes to your campaigns can really pay off. Remember, seeing results takes time. If things aren’t going great at first, don’t give up.

Keep trying different things until you find what works.

LAUNCH YOUR CAMPAIGN

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