Push notification advertising refers to the delivery of ads through push notifications to a user's mobile device or desktop computer.

Push notifications are delivered to a user's device through their web browser, after the user has opted-in to receive push notifications from the website.

How does a Push notification ad look like?

A Push notification ad can consists of the following elements:

• icon
• title
• description (message)
• emojis
• banner image
• URL
• buttons
• badge (exclusively in PropellerAds)

See the examples of Push Ads with and without a big banner.

Push notification’s look can slightly differ across operating systems such as Android, Windows or Mac. Make sure to check your Push Ads’ preview for the desired OS with the preview tool in your account.

Push notifications can appear as a pop-up message or a message with a banner on the user's device. They are delivered to the device even if the browser is not currently open or a user is not browsing the website.

Push Ads is often used in performance marketing campaigns to drive traffic and conversions to a website, landing page or mobile app. Advertisers can target push notifications based on user demographics, location, interests, and behavior.

By delivering highly targeted push notifications, advertisers can increase the chances of converting, engaging, and re-engaging audiences.

Push notification advertising is a targeted messaging strategy used to reach users who have previously opted-in to receive notifications from the website.

Advertisers create attention-grabbing messages with text and visual content to encourage user engagement and conversion.

PropellerAds provides its clients with extra features to make Push Notification ads even more visible and attractive for their audience online:

• push badges
• customizable button text
• multiple creative AB-testing tool

Push notification ads can be targeted by more than 10 parameters, making them a powerful tool for brands’ agencies’ and media buying performance marketing strategies.

However, it's important to use push notifications responsibly and not to send irrelevant messages.

Push notification advertising is a useful technique for reaching users on their mobile devices even when they are not browsing online. You can be sure that your message will be noticed by the potential client.

Advertisers create attention-grabbing messages with text and visual content to encourage user engagement and conversion.

• Highly targeted: Push Notifications can be targeted based on user demographics, location, interests, and behavior, allowing advertisers to reach their potential audience.
• Increased engagement: Push Notifications appear as a pop-up or banner on a user's device, even when the user is not surfing online, which can increase user engagement, drive more clicks and conversions.
• Cost-effective: Compared to other advertising like display ads or search engine marketing, push notification advertising can be more cost-effective, with lower click costs and higher conversion rates.
• Personalized: By using data about a user's location and online preferences, push notifications can be personalized, making messages more relevant and engaging.
• Improved retention: Push notifications can be used to remind users about your special offer, encouraging them to come back and engage with the product or service again.

By following these tips, brands, media buying agencies and affiliate marketers can create effective push notification campaigns that engage users, provide value, and drive conversions.

Creating effective push notification ads is essential to engage users and drive conversions. Here are some best practices:

• Keep it short and sweet: Push notifications should be brief and to the point, with a clear message and call-to-action. Avoid overwhelming users with too much information or multiples CTAs.
• Personalize the message: Use data about the users’  behavior, preferences, and location to personalize the message and make it more relevant to them.
• Use eye-catching visuals: Incorporate eye-catching visuals to grab users' attention and make the notification stand out.
• Timing is key: Timing is crucial when it comes to push notifications. Send notifications at the right time of day, based on the user's time zone.
• Provide value: Make sure the notification provides value to the user, such as a special offer or personalized recommendation.

By following these tips, brands, media buying agencies and affiliate marketers can create effective push notification campaigns that engage users, provide value, and drive conversions.

Measuring the success of push traffic advertising campaigns is crucial to understand your ads’ performance and optimize it for better results. The key metrics to track:

• Impressions: the number of times your push notification was displayed on users' devices. It shows the reach that your advertising campaign is getting.
• Click-through rate (CTR): the percentage of users who clicked on the push notification and visited your landing page. CTR shows how attractive are your creatives for the target audience.
• Conversion rate: the percentage of users who completed a desired action, such as making a purchase or downloading your app, after engaging with your push notification ad. CR shows if there is a match between your offer and the audience.
• Cost-per-click (CPC): the cost of each click on your push notification and can help you optimize your campaign for better ROI.
• Return on investment (ROI): the revenue generated from your push traffic advertising campaign compared to the cost of running the campaign.
• Win rate. Exclusively In PropellerAds. It shows the percentage of auctions you’re winning from the ones that your campaign is taking part in. This will indicate if you can scale by increasing the bid.

Use PropellerAds live statistics with real-time data on the performance of push traffic campaigns. Check your numbers often and optimize your ad strategy making data-driven decisions.