The right audience for your Software campaigns

Whether we’re talking about media players, antiviruses, browsers, or other software, we have the traffic for it! Along with tools to accurately target your campaign, and reach engaged audiences.

7x

conversions more delivered in the vertical last year

$0.61

average cost per conversion in the vertical

36%

of budgets run on CPA Goal bidding

45%

software demand generated by US & Germany

Launch

All Software offers-oriented traffic

Device Security

VPN

Device Cleaners

AddOns

Converters

Why PropellerAds for Software campaigns

Ads tailored to reach your audience

Choose Social Traffic, Telegram Mini Apps — a perfect fit for Software products. Test Interactive Ads, Push Notifications, In-Page Push and Pop ads.

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Predictable user acquisition

Acquire more relevant users for Software products with our advanced traffic filtering algorithms, pre-made audience segments, and smart optimization

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Performance-oriented pricing

Whether manually or auto-optimized, your Software campaigns can find their match with our CPC, CPM, & CPA Goal pricing models

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Creatives that work for CTR

Adapt your creatives to connect with your target audience using custom templates and adjustable elements of our ad formats

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Generate maximum profit per visitor

Add ProPush extra-monetization tool to grow your media buying ROI and get maximum out of your landing page audiences

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Educational and practical support

Our blog and YouTube channel are loaded with ad crafting tutorials, Software offers case studies and webinars, and many other how-to’s.

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We are #1 choice for software products and offers

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The formats behind your Software campaigns

Common questions about Software ads

What is software advertising?
Software advertising is the promotion of desktop and mobile software, such as productivity tools, security apps, and VPNs, through paid traffic, affiliate campaigns, and direct brand advertising.
What is a software advertising platform?
An ad platform built with software in mind: audiences, traffic sources, ad formats, and targeting all suited to the vertical, plus OS and browser targeting to reach users on the right devices.
Which ad formats work for software offers?
Six proven software ad formats that work for both desktop and mobile campaigns: Social Traffic, Interactive Ads, Telegram Mini Apps Ads, Popunder (Onclick), Push Notifications, and In-Page Push.
Where can I get traffic for software offers?
Right on the platform: buy software traffic on your own through the self-service platform, or get help from a personal manager.
How do you ensure software traffic quality and protect against fraud?
All traffic goes through real-time behavioral analysis and AI-based bot detection: we flag and reject 1.6M+ suspicious impressions. Anything flagged also gets a manual review.
Is software advertising on PropellerAds brand-safe?
Instead of making "100% guaranteed" promises, we focus on measurable safeguards: ad moderation and ISO/IEC 27001-certified information security. Learn more about our approach to traffic quality and compliance.
Which GEOs work for software campaigns?
Depending on the offer, you can find your audience in any GEO: Tier-1, Tier-2, and Tier-3 GEOs can all deliver software traffic.
What is software PPC, and when does it make sense?
Software PPC is click-based traffic that drives users straight to software offers. It makes sense when you want to pay only for clicks and send users directly to a download or free trial page.
How do I start a software ad campaign?
Sign up, pick an ad format and GEO, set up targeting, then test and scale with automation.