Have you tried working with Interstitial banners yet? If not, you’re missing out on a great opportunity. Compared to other formats, they are highly clickable and provide great visibility for your ads.

To help you get even better results, we’ve developed 5 customizable templates for your interstitials: Blur, Blur Dark, Light, Prize, and Image. Each of these templates can help your ads stand out and attract more user attention.

Ready to check them out? Then let’s go!

#1 Blur Dark

Customizable: banner, title, description

Predefined: button caption, colors, placement, animation

This template requires a custom image and an 80-symbol title and description, but uses a standard button caption. The template is animated: the title, description, and the button appear seconds after the image is loaded, which grants you extra user attention. 

Propellerads - blur dark

With this template, our clients get the most profits from iGaming and Betting offers. Speaking of which, these are the two most popular verticals for this format. 

#2 Blur

Customizable: banner, title, description

Predefined: button caption, colors, placement

This template is not animated, but like the previous one, it needs a custom image and a title with a description. It also features a button with a standard caption.

blur interstitial template

Blur template is equally popular in all verticals and GEOs, but half of all the profits that users have generated with it comes from Finance offers.  

#3 Light

Predefined: button caption, colors, placement, animation

Customizable: banner, title, description

This animated template generates the most traction with iGaming, Betting, Finance, and Content-on-demand offers. 


For it, you specify the title and description and choose a custom image. Similar to the Blur Dark theme, here the title block and the button with a standard caption appear after the image, which makes it really hard to miss! 

#4 Prize

Customizable: image, title, description

Predefined: button, colors, placement, animation

Users are getting the most profits with this template from such verticals as Sweepstakes and iGaming. This is no surprise due to the specifics of the creative — this animated template was specifically designed for verticals that offer a prize to the user.

prize template

Here, you have a space for a title, the name of the prize, and an image. The user will see multiple images of the prize floating around, which is very hard to miss! 

During our internal tests, this template showed a 30% CTR with the Sweepstakes offers, so it’s important to match it with the right vertical. 

The third most popular vertical with this template is Content-on-demand. Instead of offering a prize, though, advertisers offer pieces of content, which is pretty ingenious! 

#5 Image

Customizable: image

This template doesn’t require any texts and leaves a lot of room for the advertiser’s creativity. It’s universal so works equally well with Finance, Sweepstakes, eCommerce, Betting and Utilities offers in all GEOs. 

interstitials image

The only thing to remember here is that you should have two images ready — for mobile devices and desktops. 

#6 Classic

Customizable: banner, title

Predefined: style, placement

classic interstitial

Users are well familiar with this template as this is our oldest Interstitial banner. All it requires is an image and a title. 

Got questions? Our Support team is here to help. Want to talk about it? Join our Telegram chat!


Sasha is a writer and digital marketer with 12 years of experience in being a know-it-all. She’ll teach you how to build irresistible landing pages, write kick-ass copy, and drive people into clicking frenzy with your creatives. But since she’s also quite lazy, don’t expect a new post every other week, duh.