Ad PlatformPlatform Updates

Demographic & Interests Targeting: Make Your Campaigns More Focused

demographic and interests targeting

This post is also available in: PT ES

Here comes the most long-awaited feature for our dear advertisers! This is PropellerAds Audiences, a real magic wand to spiff your targeting up. With its help, you will advertise to a custom audience compiled by their interests and demographics. 

Currently, the feature is available for:

  • Bidding models: CPC, CPM, CPA Goal

A chance to engage the most relevant people is a chance to make your performance skyrocket. Don’t you miss it!

Audiences 2.0: New Retargeting Toolbox

Why do you need PropellerAds Audiences?

From now on, precise targeting becomes as easy as ABC. You don’t have to wrack your brains anymore – we have already prepared the best-performing custom audiences for numerous types of offers. 

Here are the key reasons to try our new feature:

  • You get access to custom-made audiences gathered by interests, age, and gender – this way, you can easily reach relevant people
  • You get extra means to make your multi-touch ad campaigns really advanced
  • You get additional targeting opportunities to improve your performance significantly

With this tool, the purity and neatness of your targeting are guaranteed – your ads will be visible to users looking for something you have to offer. Isn’t it a perfect match you aim for?

How does it work?

PropellerAds Audiences allows you to target people by:

  • Interests: Sports, Shopping, Finance, iGaming, Giveaways, Dating, Utilities
  • Gender: Men and Women
  • Age: 18-29, 30-49, 50+
Propellerads - demographic and interests targeting

Let’s say, you prefer working with Finance offers. Our feature allows you to target people interested in crypto, loans, or/and banking. The tool will focus on their demographic information and previous choices to ensure that relevant users will definitely see your ad.

The same happens with any other offer, be it sweepstakes, utilities, or dating services. You just need to set the best audience for your campaign and pick the plum.

And one more thing. Don’t forget that we also have the Traffic Estimator to help you evaluate the potential audience size available for certain targeting settings. This will help you expand the picture and see full traffic volumes, since the PropellerAds Audiences feature doesn’t span them all yet. 

One, two, three – your targeting is perfect

To start using PropellerAds Audiences, you just need to make four simple steps: 

  • Log into your account (Gold or Platinum level)
  • Open the Create Campaign Tab
  • Find Audiences feature in the Targeting Section
  • Specify which audience you would like to engage

Currently, you are welcome to target one audience per campaign, but very soon we’ll have the update that works as a constructor. With its help, you will easily make numerous audience crossings and reach even more users hungry for your offers. 

Start making your campaigns more precise, relevant, and therefore – profitable. Switch on PropellerAds Audiences today and see your campaigns going through the roof! 

And, as always, you can discuss this brand new feature on our Telegram chat. So good!


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