Tracking your ad campaigns correctly is a sure way to get detailed information about performance and make all of your fancy AI-based tools work properly. In turn, the more precise data you have, the more efficiently you can optimize a campaign and, therefore – the…
If this is not your first day in media buying or marketing,…
Do you know that feeling you get when something familiar suddenly starts…
Ad fraud is an almost ancient phenomenon – the digital industry has been chasing fraudsters since the global Internet appeared. Malware, phishing, scam offers, and numerous manipulations with URLs and landing pages are just to name a few types of ad fraud. As Statista claims,…
According to PropellerAds’ tests and our partners’ experience, holidays, global events, and…
Some people mistakenly think that putting words into sentences and sentences into…
Super Bowl 2022, where the Tampa Bay Buccaneers won against the Kansas City Chiefs, gathered 91.6 million viewers at the screens in the United States alone. However, this was a long-awaited and popular event and not only in America!So, where there are large sports competitions,…
It’s no secret that COVID-19 pandemics changed the way people consume and…
We continue our investigations of unusual verticals. Today, we are going to…
PropellerAds reached 12B daily impressions last year, and the platform continues to grow and develop. Recently, we have announced a new era in our cooperation with partners – now we become multisource. We have gathered the most popular questions of our clients and now we…