Tracking your ad campaigns correctly is a sure way to get detailed information about performance and make all of your fancy AI-based tools work properly. In turn, the more precise data you have, the more efficiently you can optimize a campaign and, therefore – the…
Ad fraud is an almost ancient phenomenon – the digital industry has been chasing fraudsters since the global Internet appeared. Malware, phishing, scam offers, and numerous manipulations with URLs and landing pages are just to name a few types of ad fraud. As Statista claims,…
Super Bowl 2022, where the Tampa Bay Buccaneers won against the Kansas City Chiefs, gathered 91.6 million viewers at the screens in the United States alone. However, this was a long-awaited and popular event and not only in America!So, where there are large sports competitions,…
PropellerAds reached 12B daily impressions last year, and the platform continues to grow and develop. Recently, we have announced a new era in our cooperation with partners – now we become multisource. We have gathered the most popular questions of our clients and now we…