The Guide to Programmatic Display Advertising: Ins and Outs
Programmatic display advertising, it's ecosystem, principles of work, pros and cons - we have covered all the basics for you.
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While being a do-all writer, Mariia has composed thousands academic, technical, and promotional texts. Digital marketing, ad networks, and trends of CTV advertising are her latest passion. Lately, the author has investigated the ecosystem of AdTech from both sides – publishers’ and advertisers’, so she knows the ropes of efficient monetization and will gladly share a pack of magical recipes with you. Mariia also loves studying Chinese, drawing, and taking street photos.
Programmatic display advertising, it's ecosystem, principles of work, pros and cons - we have covered all the basics for you.
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