Author photography
Author

Mariia Peretyatko

While being a do-all writer, Mariia has composed thousands academic, technical, and promotional texts. Digital marketing, ad networks, and trends of CTV advertising are her latest passion. Lately, the author has investigated the ecosystem of AdTech from both sides – publishers’ and advertisers’, so she knows the ropes of efficient monetization and will gladly share a pack of magical recipes with you. Mariia also loves studying Chinese, drawing, and taking street photos.

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Ad Trends

Media Buying Trends 2026: Field Notes from PropellerAds

Discover the top media buying trends 2026 - from AI creatives and automation to iGaming growth, new GEO shifts, and smarter ad strategies.

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Ad Trends

Hot Trending Verticals for Cold Winter 2025-2026

Winter is coming! Grab these GEOs/verticals recommendations from industry experts - Voluum, Mobidea, and Afftrends - to be 100% prepared.

PropellerAds - affiliate engagement rate guide to fix low engagement in campaigns
Affiliate Marketing

Why Affiliates Struggle With Engagement Rates and How to Fix That

Struggling with a low affiliate engagement rate? Discover causes and proven fixes to lower costs, scale campaigns, and drive real conversions.

PropellerAds - attribution in affiliate marketing explained with expert insights
Affiliate Marketing

Understanding Attribution in Affiliate Marketing (with Expert Voices)

Attribution in affiliate marketing decides who gets credit for conversions. Discover how last-click and hybrid models impact ROI and payouts.

PropellerAds - affiliate marketing angles hook and convert
Affiliate Marketing

Affiliate Marketing Angles: How Affiliates Hook and Convert Us

Discover Affiliate Marketing Angles that capture attention and drive conversions. Learn how affiliates use pain points, FOMO and social proof.

PropellerAds sweepstakes gaming campaign ftd costs
Affiliate Marketing

How This Sweepstakes Gaming Campaign Cut FTD Costs from $261 to $90 and Scaled 3X

See how a Sweepstakes Gaming case study shows cutting FTD costs by 65% and scaling 3X with smart targeting and optimization.

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