There’s no good reason to optimize campaigns manually when a lot of that can be automated. You read our mind! Target CPA for Push campaigns is here!...
How to Know When You’re Overdoing It with Narrow Targeting
Launching a marketing campaign is like hosting a massive house party during your student years. Sure, you’d like to limit the number of guests and m...
Connection Type and Mobile Carrier Targeting: Why Bother?
Superhero movies, books, and shows are one of the hottest trends today. It’s almost normal to find yourself daydreaming about having super strength,...
The Subtle Art of Event Targeting [+Real Case]
Events like New Year holidays, Black Friday, and the big sporting events (for example, Super Bowl, UFC, Champions League, World Cup, etc.) represent a...
What’s New? Self-Serve Platform for Advertisers: The Best 5 Features
The end of the year can’t keep us from creating new tools and improving your advertising arsenal. Today, we will review the 5 COMPLETELY new Self-Se...
Experts Talk About: Key Digital Advertising Trends for 2019
What trends will shape the digital advertising world in 2019? To keep up with our tradition, we decided to interview prominent marketing experts on th...
Intro to How to Conduct Effective A/B Ad Testing
The reason why scientific experiments are held to extremely strict standards is to ensure their accuracy. After all, scientists use these experiments ...
Summer Rush: Choosing a Perfect Dating Offer
As an experienced affiliate, you are always looking for ways to ride the hype wave and tap into the behavior of consumers. Most likely, you couldn’t...
Push Notifications Webinar: 29 Tricky Questions You Asked
Another webinar is over, and we are again meeting our traffic experts who gathered to answer all your tricky webinar questions. [Watch the webinar HER...
Pick the Right Audience with User Activity Targeting
While setting up your campaigns, you might have noticed a new targeting option that has been implemented recently, and that seems to have confused man...