Make your Mobile Utilities campaign skyrocket

Cleaners, anti-viruses, VPNs and other applications… PropellerAds can help you boost user acquisition of your Utilities campaigns – we have high-tech tools, creative templates, engaging ad formats, and more.

80B

ad impressions in the vertical over the last year

+67%

traffic volume growth year over year

-36%

Cost per conversion with CPA Goal bidding

1.7M

Clicks delivered daily in the vertical

Launch

Relevant audience for all types of Utilities offers

Antiviruses

File managers

Cleaners

Ad blockers

VPNs

Exceptional ad performance – with PropellerAds

6 acquisition channels to exceed expectations

Choose Social Traffic, Interactive Ads, Telegram Mini Apps, Push, In-Page Push, Direct Click or Popunder depending on your goals and KPIs.

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Exceptional performance

We develop performance-boosting tools to deliver your ads to the right audience. Our partners prove that PropellerAds solutions are one of the best in the market.

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Pricing that saves money

To help you financially plan performance ads strategy, we offer 3 pricing types: Classic, Smart, and AI. Choose your the one which suits your goals and budged.

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CTR-boosting templates

AI-generated creatives for Push and 30+ Push badges — or launch Social Traffic and Interactive Ads with no creatives at all.

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35% more profit with the ProPush Tag

With ProPush, earn up to 35% more from users who visit your landing page. Cover your testing costs or low CPA payouts.

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How to get more affiliate-savvy?

Find useful performance marketing case studies and guidelines on Utilities promos and other topics in our blog and YouTube channel.

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Boost your install and lead generation statistics

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The formats behind your Mobile utilities campaigns

Common questions about Mobile utilities ads

What is mobile utilities advertising?
Mobile utilities advertising is the promotion of everyday tools for smartphones, such as VPNs, file managers, and keyboard apps, through paid traffic, affiliate campaigns, and direct brand advertising.
What is a mobile utilities advertising platform?
An ad platform built with mobile utilities in mind: audiences, traffic sources, ad formats, and targeting all suited to the vertical, with optimization toward installs and trial-to-subscription conversions.
Which ad formats work for mobile utilities offers?
Six proven ad formats for mobile utilities campaigns: Social Traffic, Interactive Ads, Telegram Mini Apps Ads, Popunder (Onclick), Push Notifications, and In-Page Push.
Where can I get traffic for mobile utilities offers?
Right on the platform: buy mobile utilities traffic on your own through the self-service platform, or get help from a personal manager.
How do you ensure mobile utilities traffic quality and protect against fraud?
All traffic goes through real-time behavioral analysis and AI-based bot detection: we flag and reject 1.6M+ suspicious impressions. Anything flagged also gets a manual review.
Is mobile utilities advertising on PropellerAds brand-safe?
Instead of making "100% guaranteed" promises, we focus on measurable safeguards: ad moderation and ISO/IEC 27001-certified information security. Learn more about our approach to traffic quality and compliance.
Which GEOs work for mobile utilities campaigns?
Depending on the offer, you can find your audience in any GEO: Tier-1, Tier-2, and Tier-3 GEOs can all deliver mobile utilities traffic.
What is mobile utilities PPC, and when does it make sense?
Mobile utilities PPC is click-based traffic that drives users straight to mobile utilities offers. It makes sense when you want to pay only for clicks and send users directly to an app store page.
How do I start a mobile utilities ad campaign?
Sign up, pick an ad format and GEO, set up targeting, then test and scale with automation.