There are a lot of factors that will determine whether or not your mobile app acquisition strategy will be a failure or a success. Yes, it all comes down to how many downloads you have at the end of the day, but it can be…
Recently, we have introduced our new ad format — Survey Exit. With it, you can reach the most engaged users: those who filled out themed surveys and are now ready for your offer on a similar topic. As this format is fresh, novel, and exclusive,…
India is known for being one of the most prospective emerging markets for media buyers, especially when it comes to Utilities vertical. As StatCounter graph shows, desktop Internet users in India make 24% only, while 76% prefer mobile. The best part is that this is…
The surest way to learn is to learn through errors, but the safest way to learn is through someone else’s errors, not yours. So, if you want to avoid common mistakes that can ruin your entire campaign, we are right here to share some insights.…