Streamline conversion flow
of your Lead Gen ad campaigns

For performance marketers who run Lead Gen campaigns, PropellerAds helps build stable conversion flow and simplify user acquisition. Increase your ROI with industry-standard optimization solutions and high-quality audiences.

x4

traffic growth in LATAM YoY

+15%

conversions on CPA Goal

99%

registrations traffic comes from mobile

2nd

largest vertical in by impressions

Launch

Attract more relevant users for your Lead Gen campaigns

Brand giveaways

Instant prize win

Surveys

Win-car, win-device win-vacation

Gift cards, vouchers

How can PropellerAds boost your Lead Gen campaigns?

Performance-focused ad formats

Interactive Ads pre-qualify users with playable-style flows before they see your offer. Social Traffic brings high-intent users from social feeds.

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Proprietary ad technologies

PropellerAds' own technologies ensure reaching the right users online in 195+ world regions and converting them into high-quality leads for your product.

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Automated CPA-based bidding

We have various pricing models to make your CPA-marketing efficient at any stage of the sales funnel. Pick the level of automatic bidding to match your strategy.

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Ad templates to boost your CTR

Creative templates and visual features of our formats will make ads eye-catching and clickable. Try 30+ Push badges, AI-generated creatives — or launch Social Traffic and Interactive Ads with no creatives at all.

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Our own extra-monetization tool

With the ProPush tool, you can additionally engage your landing page audience and collect push subscribers that our system will automatically monetize.

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Tips, tricks, and promo codes

To become a real guru of Lead Gen campaigns, check our blog and YouTube channel. We share guidelines, videos, case studies, and tips.

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Stable conversion flow for SOI, DOI, and other Lead Gen campaign types

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The formats behind your Lead Gen campaigns

Common questions about Lead Gen ads

What is Lead Gen advertising?
Lead Gen advertising is the promotion of offers that pay for leads, such as sign-ups, form fills, or contact details, through paid traffic, affiliate campaigns, and direct brand advertising.
What is a Lead Gen advertising platform?
An ad platform built with Lead Gen campaigns in mind: audiences, traffic sources, formats, and targeting all suited to the vertical, with compliance built in from the start.
Which ad formats work for Lead Gen offers?
Six proven Lead Gen ad formats that work for both desktop and mobile campaigns: Social Traffic, Interactive Ads, Telegram Mini Apps Ads, Popunder (Onclick), Push Notifications, and In-Page Push.
Where can I get traffic for Lead Gen offers?
Right on the platform: buy Lead Gen traffic on your own through the self-service platform, or get help from a personal manager.
How do you ensure Lead Gen traffic quality and protect against fraud?
All traffic goes through real-time behavioral analysis and AI-based bot detection: we flag and reject 1.6M+ suspicious impressions. Anything flagged as suspicious also gets a manual review.
Is Lead Gen advertising compliant and brand-safe?
Instead of making "100% guaranteed" promises, we focus on measurable safeguards: moderation and ISO/IEC 27001-certified information security. Learn more about traffic quality and our compliance approach.
Which GEOs work for Lead Gen campaigns?
Depending on the offer, you can find your audience in any GEO: Tier-1, Tier-2, and Tier-3 GEOs can all deliver Lead Gen traffic.
What is Lead Gen PPC, and when does it make sense?
Lead Gen PPC is click-based traffic that drives users straight to Lead Gen offers. It makes sense when you want to pay only for clicks and send users directly to a landing page with a lead form.
How do I start a Lead Gen ad campaign?
Sign up, pick an ad format and GEO, set up targeting, then test and scale with automation.