Features
Traffic quality

For 97% of our partners this is PropellerAds’ #1 advantage
Traffic volume

Reach any business goal with over 175,000 ad impressions a second
Ad performance

Drop your conversion costs with better targeting and ads customization
Automation

Boost conversions, save time and budget with our AI-powered algorithms
Campaign management

Start ad campaigns in minutes and always stay in control
Buy Social traffic right from your account, icon.

LATEST FEATURE:

Buy Social traffic right from your account
Learn more
ML-generated creatives for Push ads, icon.

BETTER AD PERFORMANCE:

ML-generated creatives for Push ads
Learn more
Solutions
CUSTOMERS
For affiliates

About 243 quality conversions every second for your offer
For agencies

New ad channels in agency's marketing toolkit
For media buyers

Scalable user acquisition for media buy teams
For direct advertisers

Promote your brand to target audience
INDUSTRIES
Mobile utilities campaigns

VPNs, performance optimizers, mobile cleaners, and other apps
Software campaigns

Device cleaners, video players, add-ons, converters, and other tools
E-commerce campaigns

Beauty, apparel, toys, decor, and other goods
Mobile app campaigns

Financial, social, gaming and other apps
Lead generation campaigns

Brand giveaways, instant prize win, gift cards, and others
Finance campaigns

Loans, credit cards, banking, trading, and other services
iGaming campaigns

Sports, entertainment, and other high-engagement platforms
Up to 40% ROI for eCommerce Campaigns, icon.

Case study:

Up to 40% ROI for eCommerce Campaigns
Learn more
The Key Elements of Ad Campaigns, icon.

For beginners and seasoned advertisers:

The Key Elements of Ad Campaigns
Learn more
Ad Formats
Paid Social Ads

Ads served to engaged users on social feeds via our exclusive supply partners — no creatives, no extra account set up, just your landing page.
Telegram Mini Apps Ads

Targeted ads to engage users directly in a fast-growing social platform. Maximize your reach to new audience with innovative ad formats
Push Ads

Short personalized messages delivered to your target audience even when they are not browsing - across major platforms and devices
In-Page Push Ads

Browser-based notifications for all platforms and devices, iOS and MacOS included. They look native and don't require users’ opt-in consent.
Popunder Ads

Full-page and eye-catching format with around 750M+ impressions daily and smart bidding options
Interactive Ads

Engage users with AI-powered mini-flows that drive higher CTRs and CRs
Smooth step-by-step start for your first campaign., icon.

Video tutorials for all formats:

Smooth step-by-step start for your first campaign.
Learn more
Read our case studies to find out advanced features of ad formats in practice, icon.
Read our case studies to find out advanced features of ad formats in practice
Learn more
Resources
Media buyer certification

Test your knowledge and earn a Media Buyer digital certification badge
E-books

Free books to learn in-depth about ad trends, buying traffic, and the best ad formats for paid campaigns
Case studies

See how PropellerAds is applied by industry experts and find your inspiration
Videos and webinars

Go to our YouTube channel to see insightful webinars, ad format tutorials, and features overviews
Help center

Find the answer to any question about the PropellerAds ad platform, its features, and capabilities
Get a short overview of our platform: ad formats, features and capabilities overview, icon.

PRODUCT tour:

Get a short overview of our platform: ad formats, features and capabilities overview
Learn more
Company
About us

Learn why PropellerAds has been a market-leading advertising platform for many years
Careers

We invite the brightest minds in AdTech and MarTech to join our team of professionals
Contacts

Connect with us directly or look at where our offices are located
Join the biggest community of professional affiliates, advertisers and user aquisition specialists, icon.

JOIN OUR COMMUNITY:

Join the biggest community of professional affiliates, advertisers and user aquisition specialists
I'm with you
Blog
Log in
Start
Log in
Start

Streamline conversion flow
of your Lead Gen ad campaigns

For performance marketers who run Lead Gen campaigns, PropellerAds helps build stable conversion flow and simplify user acquisition. Increase your ROI with industry-standard optimization solutions and high-quality audiences.

x4

traffic growth in LATAM YoY

+15%

conversions on CPA Goal

99%

registrations traffic comes from mobile

2nd

largest vertical in by impressions

Launch

Attract more relevant users for your Lead Gen campaigns

Brand giveaways

Instant prize win

Surveys

Win-car, win-device win-vacation

Gift cards, vouchers

Success stories with Lead Gen CPA offers

More case studies

Success stories with Lead Gen CPA offers

LEAD GEN CASE STUDY + PUSH SUBSCRIPTIONS

Lead Gen Offer: Get Extra 30% to Your Profit

LEAD GEN CASE STUDY + PUSH NOTIFICATIONS

Lead Gen Offer and Push: Profit $3827 + ROI 215%

LEAD GEN CASE STUDY + POPUNDER

Lead Gen + Popunder = $ 6 893
More case studies

How can PropellerAds boost your Lead Gen campaigns ?

Performance-focused ad formats

Interactive Ads pre-qualify users with playable-style flows before they see your offer. Social Traffic brings high-intent users from social feeds.

Learn more

Proprietary ad technologies

PropellerAds' own technologies ensure reaching the right users online in 195+ world regions and converting them into high-quality leads for your product.

Learn more

Automated CPA-based bidding

We have various pricing models to make your CPA-marketing efficient at any stage of the sales funnel. Pick the level of automatic bidding to match your strategy.

Learn more

Ad templates to boost your CTR

Creative templates and visual features of our formats will make ads eye-catching and clickable. Try 30+ Push badges, AI-generated creatives — or launch Social Traffic and Interactive Ads with no creatives at all.

Learn more

Our own extra-monetization tool

With the ProPush tool, you can additionally engage your landing page audience and collect push subscribers that our system will automatically monetize.

Learn more

Tips, tricks, and promo codes

To become a real guru of Lead Gen campaigns, check our blog and YouTube channel. We share guidelines, videos, case studies, and tips.

Learn more

Stable conversion flow for SOI, DOI, and other Lead Gen campaign types

Start my campaign

The formats behind your Lead Gen campaigns

Start your campaign

Try performance boosting tools to get conversions in Lead Gen campaigns

Interest & Demographic Targeting

Interest & Demographic Targeting

CPA Goal automatic optimization

CPA Goal automatic optimization

Direct Click premium traffic

Direct Click premium traffic

AI generated creatives

AI generated creatives
Automatic Optimization Rules

Automatic Optimization Rules

Common questions about Lead Gen campaigns ads

What is Lead Gen campaigns advertising?
Lead Gen campaigns advertising is the promotion of Lead Gen campaigns platforms, apps, and offers through paid traffic, affiliate campaigns, and direct brand advertising.
What is an Lead Gen campaigns advertising platform?
An ad platform built with Lead Gen campaigns in mind: audiences, traffic sources, formats, and targeting all suited to the vertical, with compliance built in from the start.
Which ad formats work for Lead Gen campaigns offers?
6 proven and tested Lead Gen campaigns ad formats, compatible with both desktop and mobile campaigns: Paid Social, Popunder, Push, In-Page Push, Telegram Mini-App Ads, and Interactive Ads.
Where can I get traffic for Lead Gen campaigns offers?
Through the platform itself — this is where Lead Gen campaigns traffic comes from: via the self-service platform, or with help from a personal manager.
How is Lead Gen campaigns traffic quality and fraud protection ensured?
All traffic goes through real-time behavioral analysis and AI-based bot detection: we flag and reject 1.6M+ suspicious impressions. Anything flagged as suspicious also gets a manual review.
Is Lead Gen campaigns advertising compliant and brand-safe?
Instead of making “100% guaranteed” promises, we focus on measurable safeguards: moderation and ISO/IEC 27001-certified information security. Learn more about traffic quality and our compliance approach.
Which GEOs work for Lead Gen campaigns?
Depending on the offer, you can find your audience in any GEO: Tier-1, Tier-2, and Tier-3 can successfully draw Lead Gen campaigns traffic.
What is Lead Gen campaigns PPC, and when does it make sense?
Search and click-based traffic aimed at driving direct visits to Lead Gen campaigns offers — this is where Lead Gen campaigns PPC comes in.
How do I start an Lead Gen campaigns ad campaign?
Sign up, pick a format and GEO, set targeting, then test and scale with automation.
Launch first campaign