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Sports, entertainment, and other high-engagement platforms
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Ads served to engaged users on social feeds via our exclusive supply partners — no creatives, no extra account set up, just your landing page.
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Engage users with AI-powered mini-flows that drive higher CTRs and CRs
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Paid Social Traffic

Reach high-intent users active on social feeds through our exclusive partner network — straight from your existing account, no extra setup, no creatives.

Launch Paid Social Campaign
Paid Social Traffic ad format in the PropellerAds platform.
Launch Paid Social Campaign

Paid Social Traffic

Telegram Ads

Push

In-Page Push

Popunder

Interactive Ads

What is Paid Social Traffic?

How paid social traffic is delivered to advertisers through PropellerAds platform.

Paid social traffic is an advertising solution that delivers ads directly to engaged users from social media platforms via a network of premium publisher partners.

It provides high-intent audience targeting combined with performance-based optimization to drive conversions across Finance, Media, iGaming, Utilities and other verticals.

No creatives required — just provide your landing page.

Why buy social traffic from PropellerAds?

Up to 3-5x Higher Conversion Rates vs Display

Paid social users show up to 3-5x higher CR than traditional display ads. They're actively exploring content, not passively viewing — meaning higher intent and better ROI.

No Creatives Needed

Launch in less than 4 minutes via NIKO AI. No need to design banners or write ad copy. Just paste your landing page URL and our platform auto-generates native-formatted ads optimized for each social channel.

Easier Flow & Scale for High-Intent Verticals

Media, Finance, Utilities, iGaming, and similar high-intent verticals scale exceptionally well. Users in these niches are actively searching for solutions — making Paid Social traffic the perfect channel to reach them at the right moment.

Works best with these industries

Finance

  • Strong CPL and CPA results for trading, loans and insurance
  • High intent + low CAC for finance products

iGaming

  • First & second deposit CR higher than with Display Ads
  • Easy scale from the same account, no extra setup

eCommerce

  • Perfect for flash sales seasonal promos campaigns
  • Showcasing new products and driving quick conversions

Utilities

  • Get direct downloads for VPN, antivirus, and productivity tools
  • Top app installation rates for utility offers

Lead Generation

  • Scale your SOI and DOI funnels to new traffic type
  • Get high engagement with lead magnets and free consultations

Paid Social Traffic vs Traditional Display — Key Differences

Metric Traditional Display  Paid Social Traffic
User Intent Low (passive viewing) High (actively browsing)
Conversion Rate 0.7–1.3% Up to 3-5x higher*
Best for RON testing Effective scaling
Average cost per Conversion $15–300 10-20% cheaper

*Data is presented for informational purposes only and constitutes no guarantee or commitment from PropellerAds. Based on early test within specific verticals. Read the case study.

Social traffic powered by AI and built-in optimization

Easy & fast start with NIKO AI

Skip the manual setup, NIKO AI will get your Paid Social campaign live in less than 4 minutes — no dashboard, no configuration forms, no prior platform experience needed. Describe your target GEO and goal, and NIKO recommends the bid strategy and handles currency conversion automatically.

What can NIKO AI do

CPA Goal: AI-Powered ROI Protection

Define your target cost per conversion. ML analyzes thousands of traffic slices to unmap non-converting zones and prioritize high-intent users. For social traffic, this means filtering out casual browsers and reaching serious converters.

How CPA Goal Works

SmartCPM: Zone-Level Bid Automation

Stop overpaying for testing. SmartCPM monitors real-time auction data and automatically adjusts micro-bids for individual traffic zones. Works especially well where intent varies significantly across zones.

Explore SmartCPM Logic

Paid Social Traffic success stories & case studies

42k deposits on iGaming offers with Paid Social Traffic.

+$100k on VPN in 30 Days with Social Traffic

High-intent users on social platforms drove rapid scaling for a VPN offer. Combined with SmartCPM optimization, the advertiser reduced eCPM by 40% while scaling volume 3x in 30 days.

Over 15k target actions on Paid Social Traffic.

How $17,523 on Paid Social with iGaming Offer Bought 15,091 Target Actions at $1.16 Each

Would you pay 3.5× more per impression to cut the cost per target action by 38%? See how Paid Social traffic delivered 15,091 actions at $1.16 each.

Review

What sets this source apart is intent. These are active, content-hungry users who came to interact, so they arrive primed to convert. In early tests on matched segments — same GEO and OS — Paid Social delivered conversion rates up to 3-5 times higher than classic display. That's the kind of uplift that changes how advertisers think about scale.

Matvey Shmidt, Head of Advertisers Department at PropellerAds.
Matvey Shmidt — Head of Advertisers Department
Launch Paid Social Campaign

Average rates for Paid Social Traffic - 2026

Paid social traffic performs exceptionally well across high-intent verticals. Volume varies by GEO and vertical — highest concentration in gaming-friendly regions and finance-focused markets.

Top GEOs Recommended Rate
India
$0.006
Bangladesh
$0.022
Indonesia
$0.026
USA
$0.031
Nigeria
$0.034
Thailand
$0.067
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Paid Social Traffic FAQ

Do I need any social platform ad account to run this campaign?

No. The traffic is delivered through standard PropellerAds campaigns. Choose this ad format in your next launch, and we'll handle the delivery.

What's the difference between Paid Social Traffic and Organic Social Traffic?

Both fall under Social Traffic - the difference is the supply source. Organic Social Traffic comes from bloggers and publisher-owned channels, pages, and communities. Paid Social Traffic is a standalone paid source aggregated from our supply partners' network, who are responsible for the compliance and quality of the traffic they provide.

Are there any extra limitations for Paid Social Traffic campaigns?

iGaming and Finance campaigns follow PropellerAds standard ad quality guidelines and ad policy, with clear requirements and an easier approval flow.

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PropellerAds is an independent advertising platform, not affiliated with or endorsed by any third-party social media platforms or their parent companies.