Best Verticals & Offers for Push Ads in 2024
This post is also available in:
PT 
ES
Do you feel like a child in a candy shop when choosing a vertical and offer for Push ads? Well, on the one hand, it’s nice to have a wide range of options, while on the other – it’s easy to get lost.
What do you need to feel more assured when choosing the right offer for Push traffic? Research, of course. Reading articles, checking competitors, making sense of numbers, testing and comparing… But you would rather devote this time to campaign planning, since we have already done all the job for you.
Together with our account managers, we have checked the trendiest trends for Push ads in 2024 and made a list of recommended verticals and offers for your campaigns.
This article was initially published in July 2023, but it was updated in November 2023, due to accuracy reasons.
Affiliate marketing verticals for a Push campaign
We checked the statistics to see how Push has performed for a couple of last months, and here is what we found (1/08/2023 – 21/11/2023):
- Utilities/Software
- Giveaways
- Finance
- Social (Dating)
- iGaming
- Surveys
The champions of 2023 are Utilities, the most popular vertical, and Giveaways. These are ever-green verticals, so choosing them, you will never be mistaken. Whether you are launching an event-based campaign, or not – both are win-win, according to our statistics.
Then we have Finance, Social, iGaming, and Surveys. These are also your ace-high choices for the next Push campaign, so keep the list close at hand.
And do you know what else brings amazing results? Smart optimization, of course. To make the most of top-performing verticals, consider using our new Subzones feature to manage not just zones, but also their smaller parts – subzones. This way, you will avoid overspending and will only work with efficient traffic.
What about the Best GEOs for Top-Performing Push Ads?
So, we continue adding more tools to your arsenal. After you choose a vertical, you need to know which GEOs are the best to promote it and buy Push traffic from, plus – top offers from Zeydoo. Let’s take a look at top-performing Push traffic GEOs for the verticals listed above:
Push Ads & Utilities/Software Traffic
| GEO | Clicks | Conversions |
| IN | 79154493 | 5976235 |
| MX | 10910407 | 1447662 |
| BR | 7520875 | 914296 |
| PH | 14746847 | 801385 |
| AR | 5080396 | 690011 |
| VE | 5518941 | 643643 |
Top offers
Norton Anti-Virus
- GEO: MultiGEO
- Payout rate: Depends on GEO, starting from $70
TotalAv Direct
- GEO: AE, AR, AT, AU, BE, BG, CA, CH, CL, CY, and more
- Payout rate: depends on GEO, starting from $70
Push Traffic for Giveaways
| GEO | Clicks | Conversions |
| ID | 28849531 | 2267315 |
| PH | 21121458 | 1447456 |
| NG | 18154978 | 1433368 |
| BD | 12755386 | 815301 |
| ZA | 6603551 | 790230 |
| IN | 12273157 | 724926 |
Top offers
BR – Galaxy S23 – Direct
- GEO: BR
- Payout rate: $0.176
IT – iPhone 14 St Valentine’s Day – Direct
- GEO: IT
- Payout rate: $2.640
Finance Push traffic
| GEO | Clicks | Conversions |
| IN | 35931229 | 709025 |
| BR | 16006888 | 590801 |
| PH | 10513074 | 343618 |
| ID | 3233416 | 274043 |
| NG | 5261275 | 268400 |
| PK | 5633388 | 242391 |
Top offers
Forex Royale Android Prelander
- GEO: TH, RO, SA, IT, MY, ML, ZA, HK, VN, GN, TR, and more
- Payout rate: Depends on GEO ($0.040 – $0.407)
Crypto Simulator Android Prelander
- GEO: RW, BD, BO, DZ, DE, FR, HK, SO, TD, and more
- Payout rate: Depends on GEO ($0.01 – $1.065)
Social Push Traffic
| Country | Clicks | Conversions |
| IN | 186713148 | 2558355 |
| US | 14690963 | 1224214 |
| BR | 21893410 | 712973 |
| NG | 19464219 | 539331 |
| GH | 8994541 | 499711 |
| CI | 9697147 | 477781 |
Top offers
IH Dating App Android Prelander
- GEO: PT, TH, IT, TW, MW, PL, RO, BG, MY, and more
- Payout rate: Depends on GEO ($0.033 – $1.000)
Push Traffic for iGaming
| Country | Clicks | Conversions |
| BD | 24478564 | 356072 |
| PH | 13970384 | 98478 |
| IN | 35567990 | 91610 |
| UZ | 2990644 | 66147 |
| BR | 7929782 | 61165 |
| TH | 12845450 | 56836 |
Top Offers
Glory
- GEO: BD
- Payout rate: $13.600
BR – Betnacional – Direct
- GEO: BR
- Payout rate: $12.000
Push Traffic for Survey Offers
| Country | Clicks | Conversions |
| IN | 14398244 | 774162 |
| BD | 3061086 | 195487 |
| TZ | 2235252 | 191516 |
| PK | 2960658 | 189834 |
| NG | 1516206 | 126792 |
| GH | 987502 | 81064 |
Top Offers
Finance Survey New Design (Android) – CPL
- GEO: AU, FI, CA, NO, US, IE, CH, AT, JP, and more
- Payout rate: Depends on GEO ($0.001 – $0.650)
Rewardis Black Friday Multigeo Samsung A53
- GEO: MY, TH, MX, VN, CL, BR, ZA, PE, NG, and more
- Payout rate: Depends on GEO ($0.050 – $0.450)
Mind that to focus on users who are interested in these particular verticals, you should use Demographic and Interests Targeting feature, where you choose your audiences. These might be fans of Utilities, Dating, Giveaways, iGaming, and more.
Conclusion
So, any Push Traffiic tendencies we can discover? Yes, sure:
- Focus on Utilities, iGaming, Giveaways, Finance, and Social (Dating)
- Mind Tier-2 and Tier-3 GEOs + you can also try some Tier-1, like US, IT, or JP for some particular verticals
- Rely on PropellerAds’ best tools and features: Subzones, Smart CPC, Demographic and Interests Targeting, Push Badges, and Campaign Duplication
Now when you have insights about the best-performing verticals, GEOs, and offers, you can just take all of that and start a campaign like a pro. No more wild guesses; you are with PropellerAds – the stellar push ads network!
What are your thoughts about the trends of 2024? Share in our Telegram chat!
