Finance! One of the most profitable and at the same time – the trickiest verticals in affiliate marketing. Many newcomers got stuck with Finance at some point because of strict regulations, complicated customer flow, and other issues. Indeed, mastering this vertical is not that easy, however, anyone who did it, can boast of a truly high revenue.

How to become one of them? Let’s discuss Finance and find out how to work with such offers smartly. 


Finance: General overview 

According to our statistics, Finance is on the top-5 list of the most popular verticals. Let’s see, which Finance offers exist: 

  • Trading: Cryptocurrency and Forex
  • Cards: Credit and bank cards (most popular ones – Amex and Santander)
  • Loans: Mostly, microloans 

The biggest category here is Trading and it takes 85-90% of the entire Finance vertical. In general, Cryptocurrency and Forex are pretty much similar in terms of flow – just in two different forms. So we will overview them bundled. 

Before we start discussing each offer type in more detail, take a look at general Finance statistics regarding ad formats:

Onclick Push and In-Page PushInterstitial
53%42%5%

Even though Interstitial takes 5% of all traffic, it continues growing in the Finance vertical. So whenever you choose this format for scaling, you can expect worthy results. 

Here is an important point about the Finance vertical: it is super-diverse. After reviewing our statistics, looking here and there, checking this and that, we realized that it is really hard to provide a one-size-fits-all campaign recipe or provide overall stats that reflect the whole picture of the vertical.

The point is that Finance vertical is huge and includes numerous offers – each has its own specifics regarding CTR and other variables. And, by the way, this is one of the main reasons why Finance is so tricky – it is extremely diverse. 


What to do with Trading offers?

GEOs  

As Trading is the largest part of all Finance offers (about 85-90% of the entire vertical), we are going to focus on it more attentively than Cards and Loans. 

Let’s start with the most fruitful GEOs you should target whenever you work with Crypto and Forex offers. Our stats show:

  • Europe: DE, FR, ES, GE, 
  • Africa: NG, ZA
  • Asia: IN, JP, TR, TH, ID, PH, MY, AZ 
  • LATAM: BR, MX

Thus, even though these GEOs show great results in general, we have one important thing to mention. Remember that trading companies have different focuses – most of them are pretty much rooted in particular markets. Say, some trading platforms work in Asia only because of soft regulations.  

By the way, talking about regulations. For instance, Trading is not completely forbidden in the USA, but restrictions are so tough that almost nothing is allowed. Cryptocurrency is totally banned in China, Algeria, Nepal, Algeria, Bangladesh, Tunisia, Morocco, and Qatar. While Forex has limitations in India, Malaysia, and Belgium

Also, there are strict regulations for European countries. Say, in Italy, retail investors have no right to promote any leveraged products at all. And the situation around other EU countries is similar, so most affiliates prefer working with Asia, Africa, and the Middle East

So, in a nutshell, you can work with: 

  • Any GEOs, where Trading is not prohibited by the law;
  • GEOs where the call centers of the offer owners are located (see in your offer info or contact the owners to clarify);

 PropellerAds’ Sales Team reassures: we have traffic everywhere. 

For instance, our Sales Team Leader Olga Sergienko shared a story about one of our advertisers to illustrate how unpredictable the vertical is. The main point – each advertiser really has his own way here. 

“Once we had a partner with a multi-GEO Finance campaign. He used to work with a whole bunch of different GEOs and what is more – he always added new ones. How did he choose GEOs? Well, he reviewed the offer carefully and took those, where the call-centers of the Finance company are (how smart!) and hence – where he needs to bring the leads. 

He tested both Onclick and Push, but stopped on the latter – Push Notifications brought significantly more conversions. 

His conversion price was about $30-70 per lead and reached $100-120 on some zones. We suggested switching these super-costly zones off, but he refused. Our partner said: “Everything goes as planned, leave it!” We were surprised, but continued watching the numbers with him. 

And you know what? In some really expensive zones with enormous cost per lead he managed to get positive ROI! That’s why he didn’t switch them off. Yeah, Finance offers are that tricky.”


Ad formats 

Basically, as our research and partners’ practice show, you can work with any ad format you want. Everything works efficiently for Trading offers – Popunder, Push, In-Page Push, and Interstitial. For example, try Push and In-Page Push + Popunder scaling. 

The trick is to test them all and see which one brings the best result with your particular offer. We recommend launching A/B tests for all four formats and choosing the most profitable one. 

By the way, you can use our Multiformat feature for a fast and neat test – all formats launched at one, results compared, and the best one chosen. Easy-peasy.


Creatives 

  • Popunder

Usually, when you work with Popunder, you don’t really need any pre-landers. You have to drive traffic straight to the main page of your offer or to the registration form. In case you want a pre-lander, this might something as classical as a success story, like this:

PropellerAds_Finance_Vertical_Trading_Creative1

This one was used for a new website. The text says:

RESULTS FROM OUR READERS

PROFIT: €5 552

“I’ve been using the [platform name] for about two weeks. I invested €250 and earned €5 802. That’s far more than what I get at work.” – Robert Kleinschmidt, Freiburg

Of course, the aim of such a pre-lander is to motivate users to repeat the head-spinning success of Robert. As they see from the ad, it is possible, and someone is already doing so.

  • Push Notifications and In-Page Push

For Push, you can go classy and use basic creatives that suggest a chance of earning easy money. Here is a nice example:

PropellerAds_Finance_Vertical_Trading_Creative2

Usually, advertisers don’t use pre-landers when they launch Push notifications campaigns for Trading, but it is optional for this format. Without a pre-lander, you won’t overload the user flow. Just take care of a catchy CTA. 

Also, an efficient practice for Trading is offering a deposit bonus, like this: 

PropellerAds_Finance_Vertical_Trading_Creative3

If you want to use a pre-lander with a success story like in the example above, you can use this kind of a warming-up Push notification:

PropellerAds_Finance_Vertical_Trading_Creative4

Then, after a user clicks this Push notification, he gets to the relevant pre-lander with an actual story. 

As you can see, this notification has a Badge:

PropellerAds_Finance_Vertical_Badge_Screen

Badges are CTR-boosting, so you can use them for Android Push notifications to improve overall campaign performance and refresh your creatives. 

  • Interstitial 

Interstitial creatives have the same logic as Push – deposit and registration bonuses work great here. Such images can be used as banners or pre-lander creatives. Here is an Interstitial example:

PropellerAds_Finance_Vertical_Trading_Creative5

Platforms and OS

In general, for Trading campaigns, you can target any OS and both platforms (desktop and mobile) – all of them show significant results here. In general, advertisers mostly work with Android, but that’s because this platform has more traffic. According to our stats, Windows goes second, and iOS is third.

By the way, affiliate marketers drive traffic to both – websites and applications of trading platforms. 

In general, Trading offers are various, the vertical is broad, therefore you can work with most GEOs, formats, and targeting settings. This is the main difference between Trading offers and all the other verticals.  


How about CTR?

The idea of Trading offers is that the payout for a lead can vary dramatically from $0.5 to $100+ depending on GEO, flow, and overall complexity of the user journey. A complicated flow with numerous actions to complete, plus difficult registration forms with numerous questions, will definitely have higher payouts that can reach incredible numbers, even $1000 per lead.


What to do with Credit Cards?

GEOs

Credit Cards are about opening a bank account or requesting a card. As we have already mentioned, a huge part of these offers are oriented on Brazil and namely – these are Santander bank offers. That is why, logically, Brazil is the number one GEO for Cards. And here is the full list according to our statistics: 

  • Europe: GB, DE, ES, IT, FR
  • Asia: PH, IN, TH, ID
  • LATAM: BR, MX
  • Africa: ZA

Ad formats

For credit cards, we recommend sticking to Push notifications or/and In-Page Push, especially, if you are a newcomer. Push notifications work well as informative messages that encourage users to click and register for a card. See the examples below. 


Creatives

Affiliates rarely use pre-landers for Credit Cards offers, so you can work without them. We consider Push and In-Page Push as the main and most effective formats, so check some examples to follow. Here is the sweet classics: 

PropellerAds_Finance_Vertical_Trading_Creative6

As simple as that – encourage users to receive what they are looking for – a credit card from a reliable bank they know. 

Basic elements you need to include in your creatives: bank name (if you have a direct offer), numbers (say, bonus amount), and basic conditions (“register and get a card”). 


How about CTR?

As you remember, we have expressed our general impression about Finance – the vertical is diverse. But we found a couple of our partner’s cases to count some medium scores and show you as an example. 

Just remember that in the case of Finance, the combinations are everything – your CTR and CPC heavily depend on GEO, ad format, and offer type you combine. Let’s see the numbers taken from one of our cases (credit card offer): 

  • Payout for registration: $11
  • GEO: BR
PushIn-Page Push/Vignette
CPC: 0.024CPC: 0.02
CTR: 0.2%CTR: 4%

In general, these are the medium numbers you can keep in mind when launching your Credit Card offer. 


Finally, what to do with Loans? 

GEOs

According to our statistics, the best strategy is to start your testing from Asia and LATAM:

  • BR, AR, EC, MX, PH, TH

These are developing countries and classic GEOs for an easy start. 


Ad formats 

Again, affiliates rarely use pre-landers for Loans, so you don’t have to overthink here. The best-performing format for the start is Push + In-Page Push.


Creatives

As for the Push creatives, we have a real top performer to show: 

PropellerAds_Finance_Creative_Loans_6

As you can see, nothing very complicated to invent – relevant pic with cash, numbers, and basic appealing conditions, as in the Credit Cards. 


Conclusion 

Finance is a huge vertical, where Trading takes the leading place. The vertical is extremely broad in terms of offers variety, therefore, there are numerous GEOs, targeting options, and formats presented here. To launch a winning Finance campaign, mind:

  • Our recommendations
  • Offer limitations and law regulations for a chosen GEO
  • Your A/B testing results

As always, rely on our experts and experiment freely! Have fun, and good luck with your Finance campaign!    

Let’s discuss Finance campaigns in our affiliate marketing Telegram chat!

Author

While being a do-all writer, Mariia has composed thousands academic, technical, and promotional texts. Digital marketing, ad networks, and trends of CTV advertising are her latest passion. Lately, the author has investigated the ecosystem of AdTech from both sides – publishers’ and advertisers’, so she knows the ropes of efficient monetization and will gladly share a pack of magical recipes with you. Mariia also loves studying Chinese, drawing, and taking street photos.