[NEW Ad Format] Scaling Stuck? Paid Social Traffic Has Entered the Chat

Your funnel long overdue for an upgrade? 

Scaling not feeling as effective as it used to? 

Time to open up your PropellerAds account, because Paid Social Traffic is here: a brand-new ad format that brings you the crème de la crème of paid social traffic (FB, IG, X, and other social feeds) through exclusive funnels run by our partners.

Curious how it works? We’ve rounded up all the ins and outs of this red-hot new ad format.

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So, What Is Paid Social Traffic?

You tap into those social audiences straight from your existing account: no separate social platform accounts, no third-party integrations, and no extra creatives. Your landing page is all you need.

Here’s what it looks like on the platform:

See this new “Custom collaboration” button? The Custom Collaboration is there for the long game: if you’re in for a long-term partnership with a dedicated budget, our partners can build a custom funnel around your campaigns.

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Why Do You Need Paid Social Traffic?

It’s no secret that the more diverse your traffic sources, the better your odds of reaching a fresh audience. But Paid Social Traffic has a few more aces up its sleeve that are too good to overlook.

1. The social audiences everyone wants, minus managing separate ad accounts

Reach users active on social platforms (FB, IG, X, and more), delivered through PropellerAds’ publishers and supply partners, and fold them into your marketing mix right from your existing account, without running ads on any social platform separately. There’s zero extra setup involved: no third-party accounts, no integrations, no new creatives, just your landing page, and you’re good to go.

2. High intent, high engagement

These are active, content-hungry users who came to interact, so they arrive primed to click and convert. In early tests run by our partners on matched traffic segments (same GEO and OS), Paid Social achieved conversion rates around 32x higher than classic display formats. These results point to CR uplifts in the tens, roughly 30 to 40x, depending on the product, vertical, and GEO.

3. Exclusive supply

The traffic comes from our supply partners and is available only through PropellerAds. With custom funnels and optimized user journeys behind them, these users tend to be among the most engaged you’ll work with.

4. Big-volume GEOs, ready now

Kick off with the top performers: PH, BR, BD, TH, ZA, ZW, CG, TZ, NG, MY, and ID, with more countries on the way.

5. Smoother green light

iGaming and Finance advertisers get an easier start flow, while our standard ad quality guidelines and ad policy apply as usual.

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Wait, Isn’t There Already Social Traffic? Here’s What Changed

Up until now, Social Traffic inside Onclick meant one thing: Organic Social Traffic (Social Traffic Type), the traffic coming from bloggers and publisher-owned channels. 

Paid Social Traffic changes that, giving you direct access to paid social traffic for the first time as a format of its own. It doesn’t replace the organic kind, though, so don’t pit them against each other. The smart move is to run both. 

The two live side by side, with a clear split:

• Organic Social Traffic: publisher bloggers and channels, and it stays right where it was, inside Onclick.
• Paid Social Traffic: the new, paid source, bought through exclusive funnels run by our partners.

Bottom line: you now pick your social traffic by source. Organic for publisher channels, Paid for the new partner funnels. So nothing’s taken away. 

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Which Verticals Perform Best? 

Right now, the strongest fits are iGaming, Finance, and Mobile Software, with other verticals available too, depending on category requirements and where the GEO is live.

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Quick FAQ

Do I need a social platform ad account to run this campaign? Nope. Everything runs through standard PropellerAds campaigns. Just pick this ad format on your next launch, and we’ll handle the delivery.

What’s the difference between Paid Social Traffic and Organic Social Traffic? Both belong to the same Social Traffic family; what differs is the supply source. Organic Social Traffic comes from bloggers and publisher-owned channels, pages, and communities. Paid Social Traffic is a standalone paid source aggregated from our supply partners, who are responsible for the compliance and quality of the traffic they provide.

Are there any extra limitations for Paid Social Traffic campaigns? Nothing beyond PropellerAds’ standard ad quality guidelines and ad policy, the same ones that apply to any campaign. For iGaming and Finance, the requirements are clear, and the approval flow is easier.