RichAds Alternatives: 6 Ad Networks Compared (2026)
RichAds is a self-serve ad network centered on push, in-page push, popunder, and other performance formats. Advertisers comparing RichAds alternatives usually want to see how entry cost, GEO coverage, traffic verification, automation, and format mix differ before committing a test budget. Below, we compare six alternatives on those practical criteria.
What RichAds Offers
RichAds focuses on self-serve performance traffic. Its main format lineup includes Pre-roll Video, Popunder, Push, Direct Click, Telegram, Native, In-Page, and Display, with campaigns available across 200+ GEOs.
The published minimum deposit is $150. RichAds lists Push and In-Page Push traffic from $0.003 CPC and Popunder from $0.50 CPM in Tier 3 GEOs; current bids still depend on GEO, device, format, and competition.
Its campaign tools include:
- Target CPA
- Performance Mode
- Automated Rules
- Micro Bidding
That combination makes RichAds a straightforward option when push or popunder is already central to the media plan, and you want source-level controls in a self-serve interface. Telegram Mini App traffic and granular targeting broaden the setup beyond the two core formats.
When Advertisers Consider RichAds Alternatives
Looking at alternatives does not have to mean replacing RichAds. For media buyers, the more useful question is what another network adds to the test: a different entry budget, more inventory in a target GEO, another format, or a different balance between automation and manual control.
A Different Starting Budget
RichAds requires a $150 minimum deposit. Several alternatives on this list start at $100, while PopCash starts at $5. That changes how much money you need to commit before seeing any campaign data, although a low deposit should not be confused with a sufficient test budget.
More Ad Formats
Format needs can be a stronger reason to branch out than price. One campaign may need Interactive Ads or Paid Social Traffic; another may need content lockers, native inventory, or Telegram placements. In that case, the useful alternative is the one that adds a format you can actually test, not simply another push source.
Different GEO Coverage
A long GEO list does not tell you where a network has useful volume for your exact campaign. Inventory can vary sharply by country, device, operating system, and format, so traffic estimates for the target setup matter more than the headline coverage number.
More or Less Automation
Automation is not automatically better than manual control. Some buyers want CPA-based optimization and rules that react to conversion data; others need blacklists, source-level bidding, APIs, or the ability to make changes themselves. The right balance depends on how mature the campaign already is.
RichAds Alternatives Comparison
The table is the quickest way to separate close RichAds substitutes from platforms that solve a different problem. Compare format fit and entry cost first, then look at automation and traffic controls before deciding which networks deserve a test budget. For a wider market view, see our full ad network comparison.
| Network | Main formats | Minimum deposit | Public CPM or bid guidance | GEO coverage | Automation | Traffic quality controls |
| RichAds | Pre-roll Video, Popunder, Push, Direct Click, Telegram, Native, In-Page, and Display. | $150 | Popunder from $0.50 CPM in Tier 3 GEOs; push from $0.003 CPC | 200+ GEOs | Target CPA, Performance Mode, Automated Rules, Micro Bidding | Internal Fraud Detection System plus AdScore verification. |
| Adsterra | Popunder, Social Bar, in-page push, interstitial, native, banners | From $100 | Dynamic; Traffic Estimator shows current bids for registered users | 248 GEOs | SmartCPM, CPA Goal, Custom Bid | Three-level anti-fraud and anti-malware system |
| PropellerAds | Push, Popunder, Telegram Ads, Paid Social Traffic, Interactive Ads | From $100 | Dynamic by GEO and format. Traffic estimator is available in the account. | 195+ GEOs | CPA Goal, SmartCPM, SmartCPC, NIKO AI, MCP Connector | Real-time filtering, AI-based detection, source checks, and manual review, plus subzone-level traffic controls |
| AdMaven | Pop, push, in-page push, interstitial, content locker | From $100 | Recommended rates vary by GEO and ad format; see AdMaven’s Rate Card for current benchmarks. | Worldwide | SmartCPA, SmartCPM, source controls | Advanced bot detection system designed to filter non-relevant traffic. |
| EVADAV | Push, in-page push, popunder, native | $100 minimum deposit. Campaigns stop when balance reaches $20 | Current rates vary by GEO and format and are available in the platform traffic chart | Worldwide | Automated rules, blacklists, whitelists | Anti-bot and anti-fraud filtering, Standard/Premium traffic tiers, and source-level controls. |
| PopCash | Popunder | $5 | Dynamic bidding; no fixed public range | Worldwide | API, targeting, campaign, and global blacklists | Internal and third-party protection systems |
| EXADS | Configurable support for display/banner, interstitial, native, video, Popunder, Push, and Direct Link formats. | No platform-wide advertiser deposit; terms are set by each EXADS-powered operator. | Operator-specific | Operator-specific; depends on connected inventory and traffic sources. | Smart Bid, Dynamic CPA and campaign rules | EXADS documents ad-quality and malvertising protection via AdSecure, while traffic-quality controls depend on each EXADS-powered operator |
Data check: September 2026.
One row needs a different reading. RichAds, Adsterra, PropellerAds, AdMaven, EVADAV, and PopCash sell traffic directly to advertisers. EXADS is primarily ad-serving technology used by other networks, so it has no single deposit, CPM range, GEO list, or shared inventory pool of its own.
1. Adsterra
Adsterra is a multi-format alternative to RichAds, working with direct publishers across 248 GEOs. Advertisers can run Popunder, Social Bar, In-Page Push, Interstitial, Native, and banner campaigns.
The minimum deposit depends on the payment method: credit cards, PayPal, and Paxum start at $100, supported digital wallets at $200, and wire transfers at $1,000. Adsterra does not publish a single CPM range across all markets; its Traffic Estimator provides minimum and recommended bids for the selected GEO and campaign setup.
Optimization options include SmartCPM, CPA Goal, and Custom Bid. Adsterra also describes a three-level traffic protection system covering bot traffic, ad fraud, and malware.
Adsterra may be worth considering alongside RichAds if you want to compare several established performance formats within one self-serve platform. For a deeper comparison, see our Adsterra alternatives guide.
2. PropellerAds
Disclosure: PropellerAds is our platform.
PropellerAds is a multisource advertising platform offering Push, Popunder, Telegram Ads, Paid Social Traffic, and Interactive Ads from one account. CPM rates vary by format, GEO, targeting, competition, and available inventory; registered users can check available traffic and bid guidance in the Traffic Estimator.
Campaign optimization tools include CPA Goal, SmartCPM, and SmartCPC. NIKO AI supports campaign creation and management through chat, while the MCP Connector enables campaign management through compatible AI agents.
PropellerAds can be considered as a RichAds alternative when Interactive Ads, Paid Social Traffic, or AI-assisted campaign management are relevant to your acquisition setup.
3. AdMaven
AdMaven is another multi-format alternative with Push, In-Page Push, Popunder, Interstitial, and Content Locker traffic. Depending on the format, campaigns can use CPM, CPC, or SmartCPA pricing.
The minimum deposit starts at $100 for BlueSnap cards, PayPal, Capitalist, Paxum, and Payoneer, while wire transfers and supported cryptocurrency methods start at $500.
There is no single network-wide rate: recommended bids and estimated volume vary by format and traffic segment, so check current pricing in the advertiser interface.
Optimization and traffic controls include SmartCPA, SmartCPM, source and sub-source IDs, and global blacklists.
AdMaven may be worth considering alongside RichAds if you want another Push/Popunder source with automated bidding, or if a Content Locker fits your media plan.
4. EVADAV
EVADAV is a close-format alternative to RichAds, offering Push, In-Page Push, Popunder, and Native traffic across desktop and mobile. Targeting options include GEO down to the city level, device, browser, language, connection type, and ISP.
The minimum deposit is $100. EVADAV lists Push traffic from $0.001 CPC; CPM and Smart CPM rates vary by GEO and campaign setup.
You can manage traffic sources through blacklists and whitelists, either manually or with automated rules based on selected conditions. Campaign scheduling is also available.
EVADAV may be worth testing alongside RichAds if you mainly work with Push and Popunder and want source-level controls with a lower entry deposit.
5. PopCash
PopCash is the narrowest option here, focusing primarily on Popunder traffic rather than a broad mix of ad formats.
The minimum deposit is $5. Pricing is dynamic and depends on factors such as GEO, traffic quality, targeting, and advertiser demand.
Advertisers can use GEO and device targeting, publisher whitelists and blacklists, source-level optimization, an API, and frequently updated reporting. PopCash also states that it uses both internal and third-party tools to detect fraudulent traffic.
PopCash may be worth testing alongside RichAds if you want a low-entry-cost Popunder source with straightforward source controls and self-serve campaign management.
6. EXADS
EXADS is the outlier in this comparison. It is a white-label ad-serving platform used by ad networks, publishers, agencies, and other advertising businesses rather than a single traffic network with a shared inventory pool.
The platform supports 20+ ad formats, with configurable support for display/banner, interstitial, native, video, Popunder, Push, and Direct Link formats. It also offers multiple pricing models, including Dynamic CPA and Smart Bid, plus customizable campaign-management tools.
Because EXADS provides the infrastructure rather than the traffic itself, advertiser conditions are set by the operator of each EXADS-powered platform. Deposit requirements, CPMs, GEO coverage, publisher relationships, and traffic-quality controls can therefore vary between operators.
EXADS is not a direct RichAds replacement for advertisers who simply want another traffic source. It is more relevant for businesses that want control over the advertising infrastructure itself, including inventory, pricing models, bidding logic, and advertiser-publisher relationships.
If you are comparing acquisition channels beyond push and pop traffic, our Google Ads alternatives guide covers a broader set of options.
How to Test a New Network Fairly
A network comparison becomes useful only when the test is fair. Keep the main conditions close enough that differences in CPA, conversion quality, and scale are more likely to come from the traffic source rather than from a different landing page, targeting setup, or tracking method.
1. Choose One Main Conversion
Pick one conversion that decides the test—a registration, app install, qualified lead, deposit, or another business event—and measure it with the same tracker across every network.
2. Keep the Main Settings the Same
Keep the offer, GEO, device type, landing page, conversion window, and creative approach as similar as the platforms allow. If one network gets a broader audience or a stronger landing page, you are no longer testing the network alone.
3. Test Only Two or Three Networks at First
Do not dilute the budget across every option at once. Start with RichAds and one or two alternatives that actually match the format and GEO, then split the initial budget on a rule you can explain before the test starts.
4. Track Each Network Separately
Separate campaign names, tracking parameters, source IDs, and placement data. Compare cost, conversion rate, CPA, approval rate, and customer value by network instead of collapsing everything into one total.
5. Wait for Enough Data Before Making Changes
Avoid reacting to one click or one conversion. A tiny sample can make a weak source look excellent—or a good source look broken.
Set the stop, optimization, and scaling rules before launch. The amount of data you need depends on the offer, payout, and expected conversion rate; the point is to give each source a comparable chance before reallocating budget.
FAQ
RichAds is an established self-serve network with Pre-roll Video, Popunder, Push, Direct Click, Telegram, Native, In-Page, and Display traffic. Its public terms include a $150 minimum deposit, 200+ GEOs, automation tools such as Target CPA and Performance Mode, and traffic checks through its internal systems and AdScore. Whether it is a good fit still depends on the GEO, format, and economics of your offer.
RichAds has a $150 minimum deposit. Adsterra starts at $100 for several payment methods; PropellerAds self-service deposits start from $100 depending on the method; AdMaven starts at $100 for several standard options; EVADAV requires $100; and PopCash starts at $5.
EXADS has no universal advertiser deposit because terms are set by each operator.
Among the six alternatives covered here, PropellerAds offers a dedicated self-serve Telegram Mini Apps ad format with banner, native, and interstitial placements. Adsterra, AdMaven, EVADAV, PopCash, and EXADS do not currently list a comparable dedicated Telegram product on their advertiser-facing pages. RichAds itself also supports Telegram Mini App traffic across several ad formats.
Push networks usually layer several controls rather than relying on one fraud label. Common measures include publisher checks, real-time traffic analysis, bot detection, unusual-pattern review, source blocking, blacklists, and source-level reporting. RichAds, for example, reports using its internal fraud system together with AdScore. Advertisers should still judge quality by conversion and post-conversion data, not by the anti-fraud label alone.
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