Author photography
Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

What types of fraud might threaten buyers in traffic arbitrage and how to deal with them.
Learn

Ad Fraud in Traffic Arbitrage: Risks That Quietly Eat Your Margins

See how ad fraud in traffic arbitrage distorts tracking, misleads smart bidding, and quietly eats into campaign margins.

How agencies manage risks appearing with multichannel advertising
Learn

How Agencies Can Manage Risk Across Search, Social, Display, and Affiliate Traffic

Multi-channel advertising risk grows when paid channel reports disagree. See how agencies centralize reporting and protect budgets.

PropellerAds - Social Traffic case study on 34% more iGaming registrations in Nigeria.
Case Studies

How Social Traffic Type Brought 34% More Registrations Per 1000 Impressions [Case Study]

See how Social Traffic delivered +34.5% higher registration efficiency and +41% higher RPM in a Nigeria Onclick campaign.

Discover the ultimate ecommerce calendar for media buyers with global shopping holidays, seasonal sales, 9.9–12.12 events, payday campaigns, and ecommerce traffic spikes for 2026–2027.
Affiliate Marketing

Ecommerce Sales Calendar 2026–2027: Every Major Shopping Date You Need to Plan For

Ultimate ecommerce calendar for media buyers: shopping holidays, 9.9–12.12 sales, payday events, and global ecommerce peaks for 2026–2027.

This Mexico iGaming case study reveals how a leading sportsbook used PropellerAds Mobile Pops to generate 79K+ registrations and profitable World Cup-ready traffic before FIFA 2026.
Case Studies

79k Registrations Before the Whistle: How A Sportsbook Crushed Mexico Mobile Pops 

This Mexico iGaming case study reveals how the brand kept CPA around $10 and scaled profitable deposits before the World Cup 2026.

propellerads-igaming-case-97k-installs
Case Studies

Fixed the Flow and Got 97,674 installs: How You Should Really Run Your iGaming App [Case Study]

Broken tracking, shifting KPIs, an iGaming app — see how this campaign still hit 97,674 installs in 3 months, and steal the 5-rule playbook behind it.

PropellerAds - World Cup 2026 traffic forecast for media buyers across key verticals and GEOs
Ad Trends

World Cup 2026: Traffic Forecast & Verticals We Expect to Grow

World Cup 2026 traffic may grow beyond iGaming. Explore key verticals, GEOs, timing, and formats worth testing before the tournament starts.

PropellerAds - TikTok Shop results showing 700K conversions and $41K profit across Asian GEOs
Case Studies

Another TikTok Shop and PropellerAds Combo: 700k Conversions, $110k Total Profit [Case Study]

TikTok Shop meets Popunder traffic in this success story. Learn how testing and optimization drove 700K conversions and $41K profit.

PropellerAds: ads safety report for Q1 2026
Reports

PropellerAds Ads Safety Report Q1 2026

The Q1 2026 Ad Safety Report highlights the most common ad fraud patterns and key trends, along with the biggest risks.

PropellerAds - Traffic Diversification at scale showing how agencies control multiple traffic sources with tracking and automation
Media Buying

Diversification Without Chaos: How Agencies Manage Multiple Channels at Scale

Traffic Diversification doesn’t have to get messy. See how agencies use tracking and automation to scale campaigns without losing control.

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