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Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

propellerads-igaming-case-97k-installs
Case Studies

Fixed the Flow and Got 97,674 installs: How You Should Really Run Your iGaming App [Case Study]

Broken tracking, shifting KPIs, an iGaming app — see how this campaign still hit 97,674 installs in 3 months, and steal the 5-rule playbook behind it.

PropellerAds - World Cup 2026 traffic forecast for media buyers across key verticals and GEOs
Ad Trends

World Cup 2026: Traffic Forecast & Verticals We Expect to Grow

World Cup 2026 traffic may grow beyond iGaming. Explore key verticals, GEOs, timing, and formats worth testing before the tournament starts.

PropellerAds - TikTok Shop results showing 700K conversions and $41K profit across Asian GEOs
Case Studies

Another TikTok Shop and PropellerAds Combo: 700k Conversions, $110k Total Profit [Case Study]

TikTok Shop meets Popunder traffic in this success story. Learn how testing and optimization drove 700K conversions and $41K profit.

PropellerAds: ads safety report for Q1 2026
Reports

PropellerAds Ads Safety Report Q1 2026

The Q1 2026 Ad Safety Report highlights the most common ad fraud patterns and key trends, along with the biggest risks.

PropellerAds - Traffic Diversification at scale showing how agencies control multiple traffic sources with tracking and automation
Media Buying

Diversification Without Chaos: How Agencies Manage Multiple Channels at Scale

Traffic Diversification doesn’t have to get messy. See how agencies use tracking and automation to scale campaigns without losing control.

PropellerAds - Live commerce across Douyin, TikTok Shop, and Shopee Live in Asia
E-Commerce

Live Commerce Playbooks That Work on Douyin, TikTok Shop & Shopee Live

Live commerce is booming in Asia. Learn what works on Douyin, TikTok Shop, and Shopee Live, and how to keep sales flowing around each stream.

Interactive Ads announcement
Platform Updates

​​[NEW Ad Format] Interactive Ads: Get Clicks From The Most Engaged Users

Interactive Ads deliver pre-engaged users through AI-optimized flows, helping you get better traffic quality and higher conversion rates.

Google Ads Alternatives
Ketch-up

Google Ads Alternatives 2026: The Engineering Guide to Platform Selection

Find the best alternatives to Google Ads in 2026, including PropellerAds, Meta, and TikTok. Boost your strategy with cost-effective options

PropellerAds - cheap traffic and low quality myth: results, stability, and traffic source fit
Media Buying

Let’s Bust the Myth: Is Cheap Traffic Really Low Quality?

Cheap traffic can convert, scale, and lower testing costs. See what really affects quality, how auctions work, and how to get better results.

PropellerAds - guide to Saudi Arabia eCommerce as a GEO, with key stats, best seasons, top offers, and campaign tips
Case Studies

Saudi Arabia as Your New eCommerce Destination: GEO Overview, Stats, and Tips

Saudi Arabia eCommerce is growing fast. See key stats, best times to launch, top offers, and setup tips for Onclick, Telegram Ads, and Push.

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