Author photography
Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

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Affiliate Marketing

Telegram Affiliate Marketing 101: A Guide for Beginners

How to earn money from Telegram affiliate marketing? In this guide, we collected all the Telegram essentials for beginners

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Media Buying

iGaming Payment Methods in Brazil: PIX, Visa, Wallets?

Discover top iGaming payment methods in Brazil, including PIX, Visa, and digital wallets. Optimize your ad campaigns for the Brazilian market

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Media Buying

iGaming Content Marketing Strategy: Expert Insights

Discover expert insights and top SEO tips for a winning iGaming content marketing strategy. Learn how to create high-quality iGaming content.

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Media Buying

My Campaign Doesn’t Get Traffic: What Do I Do?

Your campaign doesn't get traffic, or you want much more? Or maybe you receive too much traffic? We give the solutions here.

How US elections affect the world traffic?
Ad Trends

US Presidential Elections: Will They Affect Web Traffic?

Will US elections affect traffic? What verticals might rise during the Elections date, and what is going to happen with traffic overall?

Banned campaigns and advertisers in 2023
Platform Updates

Still No Mercy for Fraud: Banned Campaigns 2023 [Infographics]

Our policy team works 24/7 to protect our traffic from any scam, fraud, and illegal content. Look at our annual banned campaigns report!

Do media buyers need media planning? What is a media plan?
Tutorials for Beginners

Ask Media Buyers: Do I Need a Media Plan? 

What is a media plan and do you need it as a media buyer? We asked PropellerAds partners and they shared top media planning insights.

Performance marketing guide from PropellerAds
Tutorials for Beginners

The B2B Performance Marketing Guide: Basic Strategy and Tips

What is B2B performance marketing and what are its best practices? We prepared this guide explaining the basics

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Case Studies

How To Find and Test CPA Offers To Earn $2,000? [Case Study]

The afflift contest winner shared great insights on how to find a CPA offer that will bring real profit. Read about the searching and testing process.

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Advertising

eCommerce Offers During Lunar New Year 2024: How to Increase Your Sales?

How to boost your eCommerce campaign during the Lunar New Year 2024? Here is a quick guide with real offers and creatives to get prepared.

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