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Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

PropellerAds - mobile advertising funnel showing how advertisers can reduce post-click drop-offs and improve app conversion rates.
App Marketing

Beyond Traffic: Why Mobile Advertisers Need to Focus on the Entire Conversion Funnel

Learn where the mobile advertising funnel breaks after the click and how PWAs, faster loading, and aligned creatives improve conversions.

PropellerAds SSP MCP connector
Platform Updates

PropellerAds SSP MCP Connector: Manage Your Campaigns With Your Fav AI Agent

Launch, pause, and optimize campaigns without opening a dashboard with the SSP MCP connector. Here's how to set it up and what it can do.

We interviewed the Reddit marketing pro to find out how to promote brands natively on its threads
Guest Expert

Reddit Hates Marketers, But It Still Works If You Don’t Act Like One: Interview With Michal Hajtáš, Red-engage

See how Reddit marketing helps brands build trust, earn organic visibility, and get noticed by search and AI answers.

PropellerAds - interview with Eman Pulis about the SiGMA story and the future of iGaming.
Guest Expert

No Plan B: The SiGMA Story and Where iGaming is Heading [Interview with Eman Pulis]

Watch the Eman Pulis interview to learn how SiGMA became a global ecosystem and what AI, compliance, and prediction markets mean for iGaming.

Meet the new NIKO: create, edit, and manage campaigns across all formats in one chat. Get rate suggestions, traffic estimates, and full targeting — no dashboard required.
Platform Updates

NIKO AI Agent Level Up: Meet Your Full Campaign Co-Pilot

AI Agent NIKO now creates and edits campaigns across more formats, sets full targeting, estimates traffic, and more – all in one chat.

PropellerAds - iGaming PWA case study in Brazil, showing a PWA funnel with over 1 million installs, 63,000 deposits, and campaign results over five months.
Case Studies

iGaming PWA Funnel in Brazil: 1M+ Installs and 63K Deposits in 5 Months [Case Study]

An iGaming PWA campaign in Brazil drove 1M+ installs and 63K deposits in five months. See how the funnel scaled without an app store.

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