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Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

Propellerads-sports-calendar-2027
Ad Trends

Sporting Events 2026/27 for Affiliate Marketers [Interactive Calendar]

Have a look at the interactive sports calendar for 2026-2027, with the top games and matches for affiliate marketers and media buyers.

PropellerAds - team attending SBC Summit 2026 in Lisbon at Booth F528.
Events

Olá, Lisbon! PropellerAds Is Heading to SBC Summit 2026

Meet PropellerAds at SBC Summit 2026. Visit Booth F528 to discuss iGaming traffic, Paid Social Traffic, Interactive Ads, and Agent Niko.

PropellerAds - comparison of iOS traffic pricing and performance against Android.
Media Buying

Is iOS Traffic Actually Worth the Premium?

iOS traffic costs more than Android, but averages hide the full story. Compare CPM, conversion costs, formats, and GEOs before bidding.

PropellerAds - Paid Social Traffic case study with 7,375 iGaming deposits at $9.89 each.
Case Studies

Paid Social Traffic for iGaming: 7,375 deposits at $9.89 in 30 days [Case Study]

Paid Social Traffic delivered 7,375 iGaming deposits at $9.89 each in 30 days. See why its higher CPM still beat Popunder on deposit cost.

How paid social traffic turned out to be a premium solution for iGaming campaign
Case Studies

How $17,523 on Paid Social with iGaming Offer Bought 15,091 Target Actions at $1.16 Each

Paid Social traffic delivered iGaming target actions at 38% lower cost than Popunder. Explore the setup, zones, and scaling strategy.

propellerads-hijacked-ad-accounts
Security

The Hijacked Ad Accounts: How Media Buyer Logins Became a Black-Market Commodity

Ad account hijacking turns verified accounts into black-market assets. Learn how attacks work, what they cost, and how to recover.

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