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Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

how to run a trading app
App Marketing

Onclick + Survey Exit + Interstitials = 15k+ Conversions for a Trading App [Case Study]

Discover how a trading app leveraged onclick, survey exit, and interstitials to achieve 15k+ conversions. Learn actionable insights now!

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Push Traffic

Push Notifications Ads Strategy: Create a Push Campaign That Will Convert

Today, we’ll discuss how to set a Push Notification campaign to get the attention your product deserves and rise above social media algorithm

aff marketing trends
Ad Trends

Top 5 Affiliate Marketing Trends of 2024: Another Dimension of Familiar Verticals

Discover the latest in affiliate marketing for 2024. Explore how familiar verticals are evolving into new dimensions. Stay ahead of the curve!

risk management for media buyers
Advanced Tutorials

5 Traffic Acquisition Pitfalls You Can Avoid: Risk Management for Media Buyers

Discover how to steer clear of common pitfalls in traffic acquisition. Learn essential risk management strategies for media buyers. Dive in!

campaign duplication
Case Studies

Why Should I Duplicate My Campaign: The New Feature in Action [Case Study]

Discover the power of duplicating your campaign strategy. Dive into our case study to witness the remarkable results firsthand. Don't miss out!

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Affiliate Marketing

Where to Get iGaming Traffic and How To Run Online Gaming and Sports Campaigns

Why do you need to buy iGaming traffic, where to get it, and what else should you know about sports and gaming campaigns?

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Platform Updates

Campaign Duplication: Increase Your Profit with Ultra-Efficient Optimization [New Feature]

Meet the new feature: Duplicate your Campaign! This auto-optimization tool will get your performance to the brand new level

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Advertising

Lead Generation vs. Affiliate Marketing: What is The Difference?

What is affiliate marketing and what is lead generation? Are they different and can you combine these strategies? We prepared all answers

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Quizzes

Across the Format-Verse: What are You Better At — Running Campaigns or Superheroes Movies?

Have you watched the new Spiderman movie? Here is our edition: meet the Across-The-Format quiz for seasoned affiliate marketers

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Platform Updates

Push Advertising: What Is It and How Does It Work [Ultimate Advertiser’s Guide]

Push advertising is a premium tool, developed by PropellerAds to help media buyers reach exceptional performance. All format details - inside!

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