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Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

igaming campaigns
Ad Trends

Media Buying Front Kick: How to Run iGaming Campaigns for MMA and Boxing?

Big fight night means big profits — if you run the right MMA and boxing iGaming campaigns. We'll show you how in this quick guide

black friday boost the loans
Ad Trends

Can Black Friday Boost Loan Offers? [Exclusive Investigation]

Black Friday is traditionally about eCommerce vertical, but can the hype around huge discounts boost loan vertical? We made a research

campaign audience reach
Case Studies

How Campaign Audience Reach Works [Case Study]

Read how our clients use Campaign Audience Reach. This targeting allows you to meet various campaign goals: awareness or high engagement.

ready icons pack
E-Books

320 Free Icons for Your Push Notifications: Ready Packs for the Top Verticals

We released a free pack with icons for Push notifications. The pack contains 320 icons for the top verticals, best compatible with Push traffic

overheated auctions
Advanced Tutorials

Overheated Auctions & Media Buying: What are They and How to Deal With Them?

Discover strategies to manage overheated auctions and media buying effectively. Stay ahead in competitive markets!

campaign audience reach banner
Platform Updates

Campaign Audience Reach: New Targeting Option for Onclick CPM

New targeting feature for Onclick CPM traffic - Campaign Audience Reach. The best way to get the most relevant traffic for your campaigns

what you don't know about utilities
Guest Expert

You Didn’t Know That About Utility Offers: Interview with David Long

We prepared the insights about Utility offers — thanks to our special guest David Long who shared his secrets of running Utility campaigns

how to run a trading app
App Marketing

Onclick + Survey Exit + Interstitials = 15k+ Conversions for a Trading App [Case Study]

Discover how a trading app leveraged onclick, survey exit, and interstitials to achieve 15k+ conversions. Learn actionable insights now!

push notification strategy
Push Traffic

Push Notifications Ads Strategy: Create a Push Campaign That Will Convert

Today, we’ll discuss how to set a Push Notification campaign to get the attention your product deserves and rise above social media algorithm

aff marketing trends
Ad Trends

Top 5 Affiliate Marketing Trends of 2024: Another Dimension of Familiar Verticals

Discover the latest in affiliate marketing for 2024. Explore how familiar verticals are evolving into new dimensions. Stay ahead of the curve!

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