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Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

which offers to run
Survey Exit

Best Offers and Verticals for the Survey Exit Ad Format [+Case Studies]

We made a big research on which verticals and offers work best with the new Survey Exit format and will share you our insights and case studies.

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Ad Trends

Dead Season Myth-Busting: Top Verticals and Activities for Summer 2023 [Real Offers Inside]

What will bring you profit in summer 2023? We gathered the best tips and CPA offers for media buyers and affiliate marketers to earn big this summer.

how survey exit boosts performance
Case Studies

Survey Exit Case Study: 22х Higher CR and 6х Lower Conversion Price

Our partner tried the new Survey Exit format and shared a very vivid case study. Read to see how Survey Exit can boost your campaign performance.

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App Marketing

How to Get 13,740 Installs of an ECommerce App for India in a Month [Case Study]

Our partner shared a case study with big profits: read how to make the eCommerce app offer for India convert. Tips from PropellerAds inside!

finance vertical in India
Finance

The Financial Vertical in India [+ Case Study on Conversion Tracking that Boosts Results]

What's the Finance vertical like in India? We prepared a detailed overview and a real case study from one of our advertisers

app store optimization
App Marketing

App Store Optimization: How to Do It Right? [With Real App Owners Experience]

How to make your app stand out from the rest at App Store and Google Play? App Store Optimization wisely mixed with paid traffic is the key

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Interstitial Ads

Boost Your CTR With New Interstitial Templates [Real Case Studies Inside]

The new dimension of Interstitials is here: meet the new templates that boost conversion rates and get more clicks than ever before

how to master affiliate marketing
Guest Expert

How To Master Your Affiliate Marketing and Not Give Up [Interview with Bob, a Media Buyer]

How to become an affiliate marketing pro starting from zero? Our partner Bob Zhang has the answer — read his interview for PropellerAds!

smartcpc best practices
Advertising

Burning Questions About SmartCPC: Tips, Best Practices, Case Studies

How does SmartCPC, we've recently launched at PropellerAds, work? Here we give all details about SmartCPC, with real-life examples and case studies.

smart cpc for push and in-page push
Platform Updates

SmartCPC: New Bidding Model for Auto Optimization

Meet SmartCPC, the new bidding model from PropellerAds for Push and In-Page Push formats: automated zone management and 20%-30% cheaper traffic.

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