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Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

Meet the new NIKO: create, edit, and manage campaigns across all formats in one chat. Get rate suggestions, traffic estimates, and full targeting — no dashboard required.
Platform Updates

NIKO AI Agent Level Up: Meet Your Full Campaign Co-Pilot

AI Agent NIKO now creates and edits campaigns across more formats, sets full targeting, estimates traffic, and more – all in one chat.

PropellerAds - iGaming PWA case study in Brazil, showing a PWA funnel with over 1 million installs, 63,000 deposits, and campaign results over five months.
Case Studies

iGaming PWA Funnel in Brazil: 1M+ Installs and 63K Deposits in 5 Months [Case Study]

An iGaming PWA campaign in Brazil drove 1M+ installs and 63K deposits in five months. See how the funnel scaled without an app store.

What types of fraud might threaten buyers in traffic arbitrage and how to deal with them.
Learn

Ad Fraud in Traffic Arbitrage: Risks That Quietly Eat Your Margins

See how ad fraud in traffic arbitrage distorts tracking, misleads smart bidding, and quietly eats into campaign margins.

How agencies manage risks appearing with multichannel advertising
Learn

How Agencies Can Manage Risk Across Search, Social, Display, and Affiliate Traffic

Multi-channel advertising risk grows when paid channel reports disagree. See how agencies centralize reporting and protect budgets.

PropellerAds - Social Traffic case study on 34% more iGaming registrations in Nigeria.
Case Studies

How Social Traffic Type Brought 34% More Registrations Per 1000 Impressions [Case Study]

See how Social Traffic delivered +34.5% higher registration efficiency and +41% higher RPM in a Nigeria Onclick campaign.

Discover the ultimate ecommerce calendar for media buyers with global shopping holidays, seasonal sales, 9.9–12.12 events, payday campaigns, and ecommerce traffic spikes for 2026–2027.
Affiliate Marketing

Ecommerce Sales Calendar 2026–2027: Every Major Shopping Date You Need to Plan For

Ultimate ecommerce calendar for media buyers: shopping holidays, 9.9–12.12 sales, payday events, and global ecommerce peaks for 2026–2027.

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