Author photography
Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

PropellerAds - World Cup 2026 traffic forecast for media buyers across key verticals and GEOs
Ad Trends

World Cup 2026: Traffic Forecast & Verticals We Expect to Grow

World Cup 2026 traffic may grow beyond iGaming. Explore key verticals, GEOs, timing, and formats worth testing before the tournament starts.

PropellerAds - TikTok Shop results showing 700K conversions and $41K profit across Asian GEOs
Case Studies

Another TikTok Shop and PropellerAds Combo: 700k Conversions, $110k Total Profit [Case Study]

TikTok Shop meets Popunder traffic in this success story. Learn how testing and optimization drove 700K conversions and $41K profit.

PropellerAds: ads safety report for Q1 2026
Reports

PropellerAds Ads Safety Report Q1 2026

The Q1 2026 Ad Safety Report highlights the most common ad fraud patterns and key trends, along with the biggest risks.

PropellerAds - Traffic Diversification at scale showing how agencies control multiple traffic sources with tracking and automation
Media Buying

Diversification Without Chaos: How Agencies Manage Multiple Channels at Scale

Traffic Diversification doesn’t have to get messy. See how agencies use tracking and automation to scale campaigns without losing control.

PropellerAds - Live commerce across Douyin, TikTok Shop, and Shopee Live in Asia
E-Commerce

Live Commerce Playbooks That Work on Douyin, TikTok Shop & Shopee Live

Live commerce is booming in Asia. Learn what works on Douyin, TikTok Shop, and Shopee Live, and how to keep sales flowing around each stream.

Interactive Ads announcement
Platform Updates

​​[NEW Ad Format] Interactive Ads: Get Clicks From The Most Engaged Users

Interactive Ads deliver pre-engaged users through AI-optimized flows, helping you get better traffic quality and higher conversion rates.

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