PropellerAds Ads Safety Report Q2 2026

Our Q2 2026 Ads Safety Report is out, and the numbers tell a different story than Q1: malware and unsafe landing pages are now the #1 reason campaigns get rejected, while adult content has all but dropped off the list. Cloaking, meanwhile, hasn’t budged; it’s still the leading cause of account suspensions.

Here’s what our Policy & Security team found this quarter:

Reports

PropellerAds Ads Safety Report Q1 2026

Main Takeaways

• Malware and antivirus alerts are now the leading rejection category, accounting for approximately 45.9% of rejections, a reversal from Q1, when adult content led at 47.8%.
• Adult content rejections declined to 5.3% this quarter, reflecting a set of preventive measures introduced across moderation.
• Cloaking remains the primary driver of account suspensions at 67.3%, broadly consistent with Q1’s 68.1%.
• Adult content emerged as a standalone suspension reason for the first time this quarter (15.9%), indicating that some advertisers are attempting to bypass initial moderation.
• Tier-1 markets remain the primary target for high-investment fraud, including cloaking and malware distribution.
• Turkey presented a mixed risk profile this quarter, with repeated attempts to launch malware-based offers alongside its established patterns of subscription fraud and deceptive offers.