PropellerAds Ad Safety Report Q1 2026

As ad fraud becomes more sophisticated, our Policy and Security teams continue to stay one step ahead to protect advertisers, partners, and users. To share what’s going on and how we’re tackling it, we’ve prepared our Ad Safety Report for Q1 2026.

It highlights the latest trends in ad fraud and how we continue to strengthen our multi-layered security systems. In the report, you’ll find key insights on campaign rejections, suspension reasons, and emerging high-risk GEOs.

Key Takeaways

• Cloaking is the #1 ban reason. Advertisers hide real landing pages behind clean versions they show to moderation. These pages might switch users to scam, adult, or malware pages after approval.
• Adult content and restricted verticals drive the majority of rejections. This includes explicit materials, pornographic creatives, and offers like iGaming in GEOs where it’s prohibited or requires special compliance.
• Fraud is concentrated in Tier-1, LATAM, and Turkey. Tier-1 has high payouts and strict rules (driving cloaking), TR offers cheap traffic for prohibited campaigns, and LATAM’s fast growth and popular financial offers attract fraudsters posing as trusted services.