Do you feel like a child in a candy shop when choosing a vertical and offer for Push ads? Well, on the one hand, it’s nice to have a wide range of options, while on the other – it’s easy to get lost.

What do you need to feel more assured when choosing the right offer for Push traffic? Research, of course. Reading articles, checking competitors, making sense of numbers, testing and comparing… But you would rather devote this time to campaign planning, since we have already done all the job for you.

Together with our account managers, we have checked the trendiest trends for Push ads in 2024 and made a list of recommended verticals and offers for your campaigns.

This article was initially published in July 2023, but it was updated in November 2023, due to accuracy reasons.

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Affiliate marketing verticals for a Push campaign

We checked the statistics to see how Push has performed for a couple of last months, and here is what we found (1/08/2023 – 21/11/2023):

• Utilities/Software 
• Giveaways
• Finance
• Social (Dating)
• iGaming
• Surveys

The champions of 2023 are Utilities, the most popular vertical, and Giveaways. These are ever-green verticals, so choosing them, you will never be mistaken. Whether you are launching an event-based campaign, or not – both are win-win, according to our statistics. 

Then we have Finance, Social, iGaming, and Surveys. These are also your ace-high choices for the next Push campaign, so keep the list close at hand.

And do you know what else brings amazing results? Smart optimization, of course. To make the most of top-performing verticals, consider using our new Subzones feature to manage not just zones, but also their smaller parts – subzones. This way, you will avoid overspending and will only work with efficient traffic.

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What about the Best GEOs for Top-Performing Push Ads?

So, we continue adding more tools to your arsenal. After you choose a vertical, you need to know which GEOs are the best to promote it and buy Push traffic from, plus – top offers from Zeydoo. Let’s take a look at top-performing Push traffic GEOs for the verticals listed above:

Push Ads & Utilities/Software Traffic

GEO	Clicks	Conversions
IN	79154493	5976235
MX	10910407	1447662
BR	7520875	914296
PH	14746847	801385
AR	5080396	690011
VE	5518941	643643

Top offers

Norton Anti-Virus

• GEO: MultiGEO
• Payout rate: Depends on GEO, starting from $70

TotalAv Direct

• GEO: AE, AR, AT, AU, BE, BG, CA, CH, CL, CY, and more
• Payout rate: depends on GEO, starting from $70

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Push Traffic for Giveaways

GEO	Clicks	Conversions
ID	28849531	2267315
PH	21121458	1447456
NG	18154978	1433368
BD	12755386	815301
ZA	6603551	790230
IN	12273157	724926

Top offers

BR – Galaxy S23 – Direct

• GEO: BR
• Payout rate: $0.176

IT – iPhone 14 St Valentine’s Day – Direct

• GEO: IT
• Payout rate: $2.640

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Finance Push traffic

GEO	Clicks	Conversions
IN	35931229	709025
BR	16006888	590801
PH	10513074	343618
ID	3233416	274043
NG	5261275	268400
PK	5633388	242391

Top offers

Forex Royale Android Prelander

• GEO: TH, RO, SA, IT, MY, ML, ZA, HK, VN, GN, TR, and more
• Payout rate: Depends on GEO ($0.040 –  $0.407)

Crypto Simulator Android Prelander

• GEO: RW, BD, BO, DZ, DE, FR, HK, SO, TD, and more
• Payout rate: Depends on GEO ($0.01 –  $1.065)

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Social Push Traffic

Country	Clicks	Conversions
IN	186713148	2558355
US	14690963	1224214
BR	21893410	712973
NG	19464219	539331
GH	8994541	499711
CI	9697147	477781

Top offers

IH Dating App Android Prelander

• GEO: PT, TH, IT, TW, MW, PL, RO, BG, MY, and more
• Payout rate: Depends on GEO ($0.033 – $1.000)

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Push Traffic for iGaming

Country	Clicks	Conversions
BD	24478564	356072
PH	13970384	98478
IN	35567990	91610
UZ	2990644	66147
BR	7929782	61165
TH	12845450	56836

Top Offers

Glory

• GEO: BD
• Payout rate: $13.600

BR – Betnacional – Direct

• GEO: BR
• Payout rate: $12.000

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Push Traffic for Survey Offers

Country	Clicks	Conversions
IN	14398244	774162
BD	3061086	195487
TZ	2235252	191516
PK	2960658	189834
NG	1516206	126792
GH	987502	81064

Top Offers

Finance Survey New Design (Android) – CPL

• GEO: AU, FI, CA, NO, US, IE, CH, AT, JP, and more
• Payout rate: Depends on GEO ($0.001 – $0.650)

Rewardis Black Friday Multigeo Samsung A53

• GEO: MY, TH, MX, VN, CL, BR, ZA, PE, NG, and more
• Payout rate: Depends on GEO ($0.050 – $0.450)

Mind that to focus on users who are interested in these particular verticals, you should use Demographic and Interests Targeting feature, where you choose your audiences. These might be fans of Utilities, Dating, Giveaways, iGaming, and more. 

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Conclusion

So, any Push Traffiic tendencies we can discover? Yes, sure:

• Focus on Utilities, iGaming, Giveaways, Finance, and Social (Dating)
• Mind Tier-2 and Tier-3 GEOs + you can also try some Tier-1, like US, IT, or JP for some particular verticals 
• Rely on PropellerAds’ best tools and features: Subzones, Smart CPC, Demographic and Interests Targeting, Push Badges, and Campaign Duplication  

Now when you have insights about the best-performing verticals, GEOs, and offers, you can just take all of that and start a campaign like a pro. No more wild guesses; you are with PropellerAds – the stellar push ads network!

What are your thoughts about the trends of 2024? Share in our Telegram chat!