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Are you looking for a way to step into the affiliate marketing realm but you are not sure what’s the best entry point? Popunder is the answer you were looking for. And Popunder ad networks will help you start spreading these ads like Christmas wishes.

Even though it is a very beginner-friendly ad format, and therefore a perfect choice for affiliate rookies, Popunder, or Onclick advertisements are a suitable option for more experienced marketers as well due to the fact they are extremely effective.

Also, they come with an endless number of possibilities when setting and optimizing Popunder campaigns, so you will be able to test your skills and make them work in your favor.

Before we move to the best Popunder ad networks list, let’s quickly go through the basics and remind you of what Popunder ads are all about.

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What is Popunder?

Popunder is one of the oldest ad formats that work well with the majority of verticals and has the ability to bring high conversion rates. It is the ad that appears in a new browser window, under the user’s active tab.

Popunder is a very cost-effective ad format that’s compatible with all devices and platforms, and the best part is – it doesn’t need the user’s permission to be displayed. It’s very hard to miss and perfect for achieving brand awareness.

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How do Popunder ads work?

Popunder will be showcased as a full landing page, or website page, and advertisers can place images, videos or even animations on it.

Onclick, or Popunder will be shown to the targeted audience you specified, and whenever a user clicks on it, the ad will appear.

At this point, users can choose to either continue browsing their active page, or to check the ad. It’s up to them, given the ad will pop under the user’s active tab, in a new browser window, so it won’t interrupt their flow.

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Tips for working with Popunder

• Use pre-landers before the main offer, BUT pay attention to the vertical you are swimming in. For some verticals, it’s important to use pre-lander to warm up the audience (like Finance, Sweepstakes, and Social), but when it comes to apps, it’s usually better to use Google Play as the target URL. 
• Set only one Popunder campaign for one GEO, don’t mix it up. And be aware of what verticals work best in what GEOs
• Start by setting broad targets. Create Blacklists and Whitelists only after the first campaign results
• Popunder CPM is made for wide reach and it can work miracles with brand awareness – check the PropellerAds’ Campaign Audience Reach that’s designed only for the CPM bidding model

• Make sure the CTA is clear and visible, you don’t want to confuse your audience and make them think about where to click
• Use frequency capping. You should avoid presenting the same ad to the same audience too often when you are launching a permanent long-term campaign. But if we are talking about campaign launched during sports events, you might want to go all in. Also, you might want to go with high-frequency ads, but that would mean your creatives will “burn out” sooner. It all depends on your strategy.

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List of top Popunder ad networks

Now, here’s a list of top Popunder ad networks you can rely on in 2024. We made sure to present their best features, number of GEOs, their audience reach and verticals they work best with, but also to mention some shortcomings that might affect your campaign flow or campaign results.

#1 PropellerAds

Audience reach	GEOs	Minimal deposit
12 billion impressions daily	195+	$100

As an international multisource advertising platform with one billion+ global audience and thousands of ad campaigns launched on a daily basis, PropellerAds can help you reach your users and grow your business.

It’s one of the biggest, and we will dare to say the most trusted Popunder traffic sources that developed an easy-to-navigate self-service platform for affiliates, advertisers, and media buyers, to launch, optimize, and track their campaigns.

With PropellerAds, you can benefit from:

• CPA Goal pricing model that predicts what traffic segments are most likely to drive quality conversions, but there are three additional bidding models you can count on as well
• Advanced anti-fraud system that protects brand reputation and drives relevant users
• High traffic volume – 12 billion ad impressions daily registered
• Unique performance-boosting tools and features that will skyrocket your profits → Subzone feature that allows you to exclude non-profitable zones and save budget, Campaign audience reach (new targeting option) developed specifically for Popunder to boost brand awareness, Campaign duplication to scale traffic and conversions (available for Gold and Platinum users only), Multiformat campaign that’s perfect if you want to speed up testing

• 195+ GEOs you can reach
• All available payment methods: debit and credit cards (Visa, MasterCard, American Express), Wire Transfer (not available for everyone), PayPal, UnionPay, and Skrill
• The fact that PropellerAds is covering all popular verticals: Finance, Giveaways, Utilities, Social, iGaming, eCommerce

Ad formats you can find at PropellerAds are:

• Popunder advertising format
• Push Notifications advertising format
• In-Page Push advertising format
• Interstitials advertising format
• Survey Exit advertising format

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#2 Clickadu

Audience reach	GEOs	Minimal deposit
5.8 billion impressions daily	Worldwide	$100

Clickadu is a Popunder ad network with worldwide coverage and some impressive numbers → 3.6 million daily conversions, 5.8 billion daily impressions, and 41.000+ active campaigns.

What they have to offer is ad coverage for both web and mobile channels, four pricing models, and fraud and bot filters to make sure poor-quality traffic is excluded. Also, they are proud of the fact they can provide 360 ad coverage, due to the variety of ad formats:

• Popunder
• Banner Ads
• Push Notifications
• In-Page Push
• Video Pre-Roll
• SKIM (similar to Popunder)

In terms of their platform, it’s a self-service one that’s not hard to comprehend. Clickadu has many targeting options, and they work best with these verticals: eCommerce, iGaming, Utilities, and Social.

Payment options to count on are debit and credit cards, PayPal, WebMoney, and Paxum. 

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#3 Popads

Audience reach	GEOs	Minimal deposit
N\A	50+	$10

In a world of Pop-up ads, this network stands out as one of the oldest, given it was established in 2010. It is a fully self-service platform that specializes in Pop up traffic and has the ability to reach millions of users every day.

Popads use a system based on a dynamic bidding model, which means that as your bid goes higher, the larger will be your share of available impressions and the higher will be the traffic quality. Bidding starts at $1 per 1.000 Popunders.

As for targeting, they have a decent number of setting options (by country, browser, OS, device), where the latest one is called PrimeSpot, and it can lead to better quality traffic, but with a much lower volume.

Ad formats you can find at Popads are:

• Popunder
• Tab-Under
• Popup
• Tab-Up

Available payment options are PayPal, Wire Transfer, and AlertPay.

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#4 RichAds

Audience reach	GEOs	Minimal deposit
5 billion impressions daily	Worldwide	$100

Here’s another Popunder network that can meet your needs. It is intended for performance marketers, and in terms of numbers, they stand quite well – with 5 billion daily impressions and worldwide GEOs enlisted. 

The features you might find helpful are Automated rules to increase the effectiveness of your campaigns, a Performance mode that offers fresh daily whitelists, Multiformat, and some more. RichAds also has many targeting options, and five ad formats:

• Popunder
• Push Notifications
• In-Page Push
• Direct Click
• Native

What seems to be an issue with this network is that it may take longer for the ads to load, especially if they contain videos or animation, and also, their ads might not be displayed properly on all devices and browsers, due to the technology they use.

Their top verticals are Utilities, iGaming, Finance, Apps, Sweepstakes, Gaming and Nutra. And when it comes to payment options available at RichAds, you can use Wire Transfer, Payoneer, Capitalist, and bank cards.

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#5 Adsterra

Audience reach	GEOs	Minimal deposit
1 billion impressions daily	Worldwide	$100

When talking about Pop up ads, we cannot miss mentioning Adsterra. They serve 1.5 million Pop impressions every week, and claim to have 1.34 billion conversions yearly, but overall, not only on Pop traffic.

Adsterra is a global network that reaches all countries in the world, it’s intended for advertisers and affiliates, and has a multi-level security system to prevent ad fraud and malware. Marketers can rely on several performance-boosting tools they developed.

You will have three bidding models at your disposal, and 18+ thousand traffic sources. Adsterra is a self-service platform adjusted to be used by both newbies and seasoned marketers, and it offers five ad formats:

• Popunder
• In-Page Push
• Display Banners
• Native
• Social Bar

The best verticals for Popunder, when teamed up with Adsterra, are Social, Sweepstakes, iGaming, eCommerce, Utilities, and Finance. Regarding payment options, their clients can use Paxum, UnionPay, Visa, Mastercard, Wire Transfer, and Capitalist.

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#6 AdMaven

Audience reach	GEOs	Minimal deposit
2 billion impressions daily	180+	$50

AdMaven is a Popunder ad network that’s designed equally for publishers and advertisers. It’s another self-service platform that offers good quality traffic so you can improve your reach and your ROI.

What you can count on with AdMaven is direct traffic built of highly performed users, transparency through their accurate reports, support from their account manager to navigate the platform and reach your goals, and three ad formats:

• Popunder
• Push Notifications
• Interstitial
• Banner

Network has two billion ad impressions on a daily level, it has 180 GEOs enlisted, three bidding models available, and a unique anti-ad technology that will increase the visibility of your ads, and, therefore, your CTR. What some mention as their disadvantage is an unusual interface that can be hard to navigate.

Available payment methods at AdMaven are PayPal, Payoneer, Bank wire transfer, Bitcoin, WebMoney and Paxum. 

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#7 Exoclick

Audience reach	GEOs	Minimal deposit
13 billion impressions daily	N/A	$200

Among significant Popup ad networks, there’s also Exoclick – a platform you can count on to cover both web and mobile Popunder traffic. Even though the exact number of GEOs is not familiar, it’s for sure you can reach a global audience with Exoclick and push through with demanding and high-volume ad campaigns.

There are some interesting features you may find useful when launching Pop ads, like behavioral targeting options, some automation tools for bidding and optimizing, and cost control that allows you to set precise user capping and daily budgets.

Exoclick contains quite a number of ad formats available:

• Popunder
• Push Notifications
• Interstitial
• Native
• Video Ads
• Direct
• Banners
• IM (Mobile Instant Message)

According to Exoclic, the minimum deposit amount is $200, no matter what payment method you are using, which is pretty high compared to all other Popunder ad networks. When it comes to payment methods, you can use Wire Transfer, BitPay, Cryptocurrency and Paxum.

You should bear in mind that this platform works with adult traffic, which we at PropellerAds do not allow, and that you can have your account banned because of only one rejected campaign.

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#8 AdsCompass

Audience reach	GEOs	Minimal deposit
900 million impressions daily	Worldwide	$150

The last one on our list of best Popunder ad networks is AdsCompass, another global platform that can be of great use to advertisers, webmasters, and media buyers. They are covering all the countries in the world, and they are offering all the basic ad formats:

• Popunder
• Push Notifications
• Native
• In-Page Push
• Calendar iOS

According to AdsCompass numbers, they have 6500+ active advertisers, 900 million daily impressions, and 30 billion requests a day. The network is based on a self-service platform for creating and optimizing campaigns.

They offer quality traffic, a great number of direct publishers, precise ad targeting, deep analytics, real-time reports, RTB, and 24/7 available support. The best verticals to approach through this ad network are Social, Utilities, and iGaming.

These are the payment methods you can rely on at AdsCompass: Wire Transfer, Capitalist,  Payoneer, Visa/Mastercard, Webmoney, Bitcoin, PayPal and Paxum. 

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Final thoughts

Popunder ads are here to stay. They are an ad format evergreen, and it seems like you can always count on them, whatever marketing strategy you are implementing.

This format allows you to be playful and within pretty much any niche. But to make sure you actually achieve a great number of conversions with these ads, you should start by picking the right Popunder ad network.

We suggest you first decide on the vertical you are about to step in, as well as on the GEOs you want to target. Then you should focus on what each network can provide, regarding tools, features, traffic quality, and support. And finally, after you define your priorities regarding the campaign itself, you need to be practical and think of the money aspect – the minimum deposit and available payment methods.

Hope this was helpful. In case you are still not sure which way to go, join our Telegram channel and check how other marketers think on this subject.