Author photography
Author

Mariia Peretyatko

While being a do-all writer, Mariia has composed thousands academic, technical, and promotional texts. Digital marketing, ad networks, and trends of CTV advertising are her latest passion. Lately, the author has investigated the ecosystem of AdTech from both sides – publishers’ and advertisers’, so she knows the ropes of efficient monetization and will gladly share a pack of magical recipes with you. Mariia also loves studying Chinese, drawing, and taking street photos.

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Affiliate Marketing

From Fish Startup to Affiliate Marketing: a Head-Spinning Story of Our Partner

Read this interview with Anton Trantin, an affiliate marketer, IT guy, and startupper and learn about his way from a fish startup to advertisement.

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Case Studies

How Real Clients Use Demographic Targeting: Results and Feedback

Campaign performance depends on the audience engagement. Why don't you use Demographic Targeting feature to reach users already interested in your offer?

rule-based optimization
Platform Updates

Rule-Based Campaigns: Transparent and Simple Auto-Optimization

No more manual bidding and zone exclusion - we present a new Rule-Based feature for auto-optimization. Save your time, protect your budget, and enjoy profit!

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Push Traffic

Classic Push FAQ: Gain More Knowledge about the Format

Today, we are going to discuss Classic Push. What is Classic Push? How to set your campaign? Find answers to all of your questions!

Insurance_Vertical
Affiliate Marketing

The Insurance Vertical Overview: How to Make Your Campaign Profitable?

Discover strategies to maximize profits in insurance campaigns. Learn key insights and tactics for a lucrative venture in the insurance vertical

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Ad Trends

Autumn 2021: Key GEOs and Verticals for Affiliates

Want to know how to run ad campaigns in Autumn 2021? Well, we have some stats and forecasts for you - grab them all and get ready to make your ads skyrocket.

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Events

Meet PropellerAds at MAC 2021 in Moscow

MAC Affiliate Conference 2021 is coming and we encourage you to participate! And our delegates are already packing their bags.

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Advanced Tutorials

Interests Targeting: Insights You Should Put to Work [+Stats]

When you launch an offer or continue working with a tested one, interests targeting is something you should focus on. Relevant users ensure better revenue.

direct click traffic
Platform Updates

Direct Click: Your Shortest Way to the Most Engaged Audience

Direct Click provides access to the list of chosen ad placements and allows you to purchase a direct visit right to your offer.

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Case Studies

CPA Goal for Interstitials: Finance Survey Case Study

When combined with a CPA Goal auto-optimization tool, Interstitials show their full potential. Check this case study & learn how to boost performance

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