Author photography
Author

Mariia Peretyatko

While being a do-all writer, Mariia has composed thousands academic, technical, and promotional texts. Digital marketing, ad networks, and trends of CTV advertising are her latest passion. Lately, the author has investigated the ecosystem of AdTech from both sides – publishers’ and advertisers’, so she knows the ropes of efficient monetization and will gladly share a pack of magical recipes with you. Mariia also loves studying Chinese, drawing, and taking street photos.

Smartlink_Campaigns
Advanced Tutorials

Affiliate Insights: How to Make Money with Smartlink? [+ Case Study]

Smartlink reduces your optimization efforts, makes testing preciser, and uses machine learning algorithms to make your campaigns profitable

Direct_Click_Case_Study
Case Studies

Unlocking the Potential of Direct Click Traffic Type [Case Study]

Read this case study to see how Direct Click ensures the most converting traffic and therefore - highly-active users that are likely to convert

From_Fish_Business_to_Affiliate_marketing
Affiliate Marketing

From Fish Startup to Affiliate Marketing: a Head-Spinning Story of Our Partner

Read this interview with Anton Trantin, an affiliate marketer, IT guy, and startupper and learn about his way from a fish startup to advertisement

Demographic_Targeting_Usage
Case Studies

How Real Clients Use Demographic Targeting: Results and Feedback

Campaign performance depends on the audience engagement. Why don't you use Demographic Targeting feature to reach users already interested?

rule-based optimization
Platform Updates

Rule-Based Campaigns: Transparent and Simple Auto-Optimization

No more manual bidding and zone exclusion - we present a new Rule-Based feature for auto-optimization. Save your time, protect your budget!

Classic_Push_FAQ
Push Traffic

Classic Web Push FAQ: Gain More Knowledge about the Format

Today, we are going to discuss Classic Push. What is Classic Push? How to set your campaign? Find answers to all of your questions!

Insurance_Vertical
Affiliate Marketing

The Insurance Vertical Overview: How to Make Your Campaign Profitable?

Discover strategies to maximize profits in insurance campaigns. Learn key insights and tactics for a lucrative venture in the insurance vertical

Autumn 2021_key geos and verticals
Ad Trends

Autumn 2021: Key GEOs and Verticals for Affiliates

Want to know how to run ad campaigns in Autumn 2021? Well, we have some stats and forecasts for you - grab them all and get ready to make your ads skyrocket

PropellerAds_MAC21 image
Events

Meet PropellerAds at MAC 2021 in Moscow

MAC Affiliate Conference 2021 is coming and we encourage you to participate! And our delegates are already packing their bags

Interests_Targeting_Strategies
Advanced Tutorials

Interests Targeting: Insights You Should Put to Work [+Stats]

When you launch an offer or continue working with a tested one, interests targeting is something you should focus on. Relevant users ensure better revenue

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