We overcame so many hazards together –  the announcement of Chrome 80 a couple of years ago, numerous privacy policy updates, efforts to reach iPhone users despite the blocks, etc. 

But when haven’t we, at PropellerAds, been your knights in shining armour? And we always did our best to keep you afloat. In-Page Push, one of the most popular formats at our network, was the best solution for all the troubles mentioned above. However, its efficiency goes far beyond that. Let’s discuss!

What is In-Page Push? 

In-Page Push (IPP) is the type of traffic within your push campaigns that allows you to target more platforms, including iOS and Mac OS.

In the settings of your push campaign, it will look like an additional set of zones, so there will be no drastic changes to your typical workflow. In general, In-Page Push ads are similar to traditional Push notifications, apart from a few specifics. 


How is IPP different from traditional Push ads?

An in-page push message is shown directly on the publisher’s website, and looks a little like a traditional push notification. Since users are on the page at that moment, there’s a 100% possibility that they will see it. As a result, the CTR is much higher than for traditional push ads.

Here, take a look at the two-weeks test we’ve arranged to compare Classic Push and In-Page Push:

An important difference is that there is also no subscription collection. Users don’t subscribe to getting In-Page Push ads, so the targeting process looks slightly different.

Also, the GEOs and verticals that perform well for traditional push notifications might not pay off just as well for In-Page Push.

So, let’s find out how to maximize your profits with this type of traffic. 

Top offers, verticals, and GEOs for In-Page Push

We always keep on collecting and analyzing data about In-Page Push top-performing GEOs, verticals, and offers. What we see looks very promising.

With IPP working on all bidding models, including automatic TargetCPA optimization, the areas for its application are endless.

Our statistics for the 10th of January, 2022 show the following tendency regarding the GEO/OS slice:

  • Android: ID, PH, US, ZA, TH, BR
  • iOS: US

As you can see, for Android targeting, you have a whole range of fruitful GEOs to consider. For iOS, we’ve mentioned striking numbers for the USA only. 

The biggest advantage is that this format looks fresh, so users are very receptive to it. So, don’t miss your chance to find the next El Dorado vertical for In-Page Push. Be the first one to catch the hottest leads and test test test!

What type of offers does it make sense to run? 

As for the top verticals, we see the following data in your stats for the 10th of January, 2022:

  • iGaming
  • Dating
  • Finance
  • Utilities (cleaners and VPNs)
  • Sweepstakes 
  • eCommerce

We’ve seen many successful launches for these verticals, so keep your eye on them when preparing your next In-Page Push campaign!

What offers don’t work too well?  

Once again, there’s not much data yet, but so far we haven’t seen any substantial results for Nutra and Media.

How does Auto Skin Selection for In-Page Push work? How does the system choose suitable skins for landing pages?

Our algorithms use the inner data to analyze your vertical. With the help of accumulated data, the system chooses the best skin for your offer. The choice is based on the system’s in-house data. 

Social and Light skins for IPP: what are they?

We have two In-Page Push skins for you: Light and Social. In case you keep up with the latest trends and use success stories to your campaigns, then you definitely should try the Social one out. Just take a look:

Propellerads - In-page push skins

The Social skin can become a great CTR-booster for your iGaming, Finance, and Dating offers. Light skin is efficient for Utilities and Software, here it is:

Both skins evoke users’ interest and make your ads look more appealing. Our stats show that skins can bring about 30% CTR growth, so don’t miss your chance to check them out practically. 

Other In-Page Push targeting tips

You can connect In-Page Push zones to your existing push campaign or start a new one that will only target In-Page Push.

The greatest advantage of In-Page Push is the ability to target devices with iOS and desktop users of Mac Safari. Previously, due to Apple restrictions, it was impossible so that share of traffic was vastly underexploited.

As for the User activity estimation, for In-Page Push this parameter depends on the amount of push notifications a visitor has already seen. Logically, his activity will be lower in case he is already familiar with your ad.

When should I better choose In-Page Push?

We suggest that you cast your keen eyes towards In-Page Push  if you feel that your traditional push campaign is running out of juice and could benefit from more traffic.

In-Page Push will also help you if you’re working with a promising offer that hasn’t shown any great results yet and want to try out new approaches. 

How to set up an In-Page Push campaign?

Once again, the key advantage of In-Page Push traffic is its ability to reach the fans of Apple devices. Don’t forget about it when you’ll be setting up your campaign.

If you have an offer specifically for iOS users (for example, in the Software vertical there are many offers with extensions for Safari), it makes sense to start a push campaign only on IPP.

The process of setting up an IPP campaign is perfectly described in this post.

Wrapping up

In-Page Push is a great addition to your push campaigns. By allowing you to reach new audiences, it helps to squeeze the last drop out of every vertical, GEO and offer. To maximize ROI, we recommend mixing the formats and testing various opportunities.

Since In-Page Push is relatively new, now is the best time to find the hottest leads and make the most profits. Users haven’t got used to in-page push ads, so their “ad blindness” won’t stand in your way as much as with other types of traffic. Don’t waste any more time and launch your In-Page Push campaign right away!

We’ll be glad to see your questions, comments, and suggestions in the comments box down below. And if you feel like talking to your fellow affiliates, join our Telegram Chat


While being a do-all writer, Mariia has composed thousands academic, technical, and promotional texts. Digital marketing, ad networks, and trends of CTV advertising are her latest passion. Lately, the author has investigated the ecosystem of AdTech from both sides – publishers’ and advertisers’, so she knows the ropes of efficient monetization and will gladly share a pack of magical recipes with you. Mariia also loves studying Chinese, drawing, and taking street photos.