A new traffic type for Push campaigns has just arrived!
We know that for a long while you’ve been asking for the ability to target more platforms and iOS types. We couldn’t stand aside, that’s why today you can expand your Push campaigns with a newly developed traffic type – In-Page Push.
Let’s explore how In-Page Push can change your advertising game.
Spoiler: You’ll have opportunities to grow your Push campaigns BIG time.
How to add In-Page Push traffic to your campaigns?
🚨 This is not a drill; the feature is already available – you can find it on your campaign creation page.
The new traffic type can be activated, when you select Push Notifications ad format:
Then you need to scroll down; under frequency settings, you’ll find a tick box that says, “Include In-Page Push zones.”
How will users see the In-Page Push?
Users receive these notifications while they are browsing a webpage. There is no difference in the way these two types of Push look.
Here’s an example:
Why use In-Page Push?
While this feature looks exactly like a good old Push Notification, it has certain technical specifications that make it a perfect addition to your Push campaign.
#1 You can now reach iOS users
Long thought to be elusive, iOS users can now be finally reached!
In-page Push was specifically designed to target all OS, platform, and browser types. Now you can seriously expand your coverage with all those “fresh” users who have not been exposed to Push Notifications before – meaning that potentially they are much more responsive to this ad format.
#2 Be everywhere: on websites and their devices
Classic Push Notifications ensure that your message reaches users even when they are not browsing, but what about all those online users?
In-Page Push fills this gap – you can consistently spread your message on devices and websites. The equation is simple: more traffic = more conversions.
Important notice: Please pay attention that on December 2, this option will be automatically enabled on all active Push notification campaigns. You can disable this targeting manually.
Ready to test this new functionality? Then wait no longer and grab this excellent opportunity to get MORE users with your Push campaigns.
Want to discuss? Leave us a comment below or join our Telegram Chat!