The time has come to organize your knowledge about In-Page Push ads and In-Page Push traffic.

We have prepared an extensive FAQ to enhance your understanding and fill the gaps if there are any. Read this post to make sure that you are a real In-Page Push pro!

What is the difference between In-Page Push and Classic Web Push?

Unlike Classic Push, In-Page Push doesn’t require subscriptions. It is displayed on the website as a banner and fits in the page content. In-Page Push works for all platforms, including iOS. This format can be easily customized to your needs due to numerous skins (creatives and samples). These are specific skins for various offer types aimed at bringing you more conversions.  

Should you combine In-Page Push and Classic Push in one campaign? 

We recommend using these formats for different campaigns without combining them in one. The reason is simple – they perform differently and users’ reactions vary depending on the format. Separation allows you to evaluate and optimize the performance of your campaign in terms of user activity, CTR, CPA, etc.  

We reveal the difference between Classic Push and In-Page Push performances

User activity and In-Page Push: how to estimate it?

User activity for In-Page Push depends on the number of push notifications delivered to a concrete user. If the user has already seen your In-Page Push message a number of times, his activity will be lower. 

Which devices support In-Page Push? 

The In-Page Push format suits all devices, including iOS. Unlike Classic Push, this format is tied to the website, instead of a device, so there are restrictions here. 

Which is an average CTR for In-Page Push? 

In-Page Push can boast of a higher CTR than Classic Push. As we know from our statistics, users react to the In-Page Push messages more actively than on standard ads. In general, CTR depends on the quality of your creatives and a chosen vertical. For some offers, In-Page Push can bring up to 30% CTR.

Which verticals are the best for In-Page Push?

The top verticals for In-Page Push are Dating, Finance, iGaming, Sweepstakes, and Utilities. 

How does Auto Skin Selection for In-Page Push work? How does the system choose suitable skins for landing pages?

Our algorithms use the inner data to analyze your vertical. With the help of accumulated data, the system chooses the best skin for your offer. The choice is based on the system’s in-house data. 

What are the In-Page Push skins?

At PropellerAds, we have two types of In-Page Push skins: Social and Light. The first one is great for offers that suggest communication or tell success stories. Such skins add social proof and reliability to your campaign. Take a look:

Propellerads - In-page push skins

These messages work especially great for Dating, iGaming, and Finance verticals. As for the Light skin, it was developed for Software, Extensions, and Utilities. It encourages users to clean their devices, check them for malware, or install a VPN:

Social and Light notifications are efficient since they evoke users’ interest and make your ads look more appealing. As we know from our statistics, users click such ads much more frequently than default ones. Just to inform you, some of our partners can boast of 30% CTR growth due to Social and Light skins.

Hopefully, all of your questions were answered and you have a clear picture of In-Page Push now. The time has come to use your knowledge in practice, so wait no longer and start a campaign today!

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While being a do-all writer, Mariia has composed thousands academic, technical, and promotional texts. Digital marketing, ad networks, and trends of CTV advertising are her latest passion. Lately, the author has investigated the ecosystem of AdTech from both sides – publishers’ and advertisers’, so she knows the ropes of efficient monetization and will gladly share a pack of magical recipes with you. Mariia also loves studying Chinese, drawing, and taking street photos.