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Media Buying

How digital media buying works, how to purchase ads to meet your conversion goals, and how to develop a paid media strategy for ad-buying platforms.

PropellerAds - comparison of iOS traffic pricing and performance against Android.

Is iOS Traffic Actually Worth the Premium?

iOS traffic costs more than Android, but averages hide the full story. Compare CPM, conversion costs, formats, and GEOs before bidding.

propellerads-ad-inventory

Ad Inventory in 2026: Types, Pricing Models, and How Advertisers Buy It

Ad inventory works differently across programmatic and curated networks. See how each model handles quality, controls, and buyer visibility.

Discover the ultimate ecommerce calendar for media buyers with global shopping holidays, seasonal sales, 9.9–12.12 events, payday campaigns, and ecommerce traffic spikes for 2026–2027.

Ecommerce Sales Calendar 2026–2027: Every Major Shopping Date You Need to Plan For

Ultimate ecommerce calendar for media buyers: shopping holidays, 9.9–12.12 sales, payday events, and global ecommerce peaks for 2026–2027.

Marketplace ads vs social ads: what's the difference and what brings you more and when?

Marketplace vs Social Commerce Ads: The Channel Was Never the Question, What is?

Marketplace vs Social Commerce Ads: learn which tests, metrics, and budget models scale, and why poor channel logic breaks budgets.

Push and Pop vs Social Traffic: what to use?

Why Push and Pop Traffic Perform Where Social Ads Don’t?

Push and Pop Traffic can outperform social ads when speed, clarity, and low user resistance matter most. See where it performs best and why.

PropellerAds - Traffic Diversification at scale showing how agencies control multiple traffic sources with tracking and automation

Diversification Without Chaos: How Agencies Manage Multiple Channels at Scale

Traffic Diversification doesn’t have to get messy. See how agencies use tracking and automation to scale campaigns without losing control.

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