Ecommerce Sales Calendar 2026–2027: Every Major Shopping Date You Need to Plan For
Miss a big sale season, and you’re basically leaving money on the table. We’ve all been there — scrambling to put together creatives the week of Black Friday, or finding out about a massive Asian shopping festival after it already happened.
But not this year. We put together the most complete e-commerce sales calendar for media buyers covering 2026 and 2027.
What’s Inside
The calendar covers everything from the obvious giants — Black Friday, Singles’ Day 11.11, Amazon Prime Day — to the regional events that many advertisers still overlook: Korea’s Chuseok gifting season, Brazil’s Black November, Indonesia’s Harbolnas, Southeast Asia’s 9.9 / 10.10 / 12.12 shopping days, and the Ramadan + Eid shopping window across MENA and Asia.
Ecommerce Sales Calendar
2026 – 2027
All major shopping events, sales seasons, and high-traffic dates worldwide — filtered by region, country, and vertical. Plan your campaigns ahead of time.
Pro tip: Cards marked RECURRING include monthly ecommerce hooks: 1.1–12.12 Shopping Days, Mid-Month Sales, and Payday Sales. Cards with MEGA labels show the highest traffic spikes. Start creatives 2–3 weeks before the date.
Overall, there are over 110 shopping events across the US, Europe, Latin America, Asia, the Middle East, and CIS markets.
Use this calendar to build your content plan, prepare your creatives, and allocate your budgets. The dates are locked — the only question is whether you’ll be ready.
Keep in mind that sale periods often vary from brand to brand, so while our calendar is a great starting point, it’s always worth double-checking the exact promo windows with each advertiser. Many brands also increase affiliate commissions during major shopping events, and affiliates who catch these boosts early usually get the biggest advantage.
Another important factor is the cookie period of a specific offer. If the cookie window is seven days, it often makes sense to start scaling traffic at least a week before the sale officially begins. And remember: major shopping events are rarely limited to a single day — in many cases, the promo window lasts several days or even weeks.
— Valera Puzankov, Account Strategist Group Senior Team Leader
And Also: Useful eCommerce Links
- Live Commerce on Douyin, TikTok Shop & Shopee Live — Why live commerce dominates Asia and how to run ads around it.
- Marketplace vs Social Commerce Ads — Key differences, funnel roles, and where to put your budget.
- Interview: Up to 40% ROI on eCommerce — A media buyer shares real strategies and Lazada campaign results from SE Asia and Europe.
- Shopee App: From 200 to 2000 Conversions/Day — How one advertiser hit 70k conversions in 2 months using Popunder, Push, and Direct Click.
- Best eCommerce Website Templates — How to pick a template that actually converts paid traffic, not just looks good.
- Black Friday–Cyber Monday Survival Checklist — What affiliates need to prep before the biggest sale season of the year.
- Valentine’s Day Traffic — PropellerAds data: CPAs stay stable, traffic peaks 2 weeks before Feb 14, top GEOs and verticals inside.
- VN TikTok Shop Case Study — How to test zones, browsers, and OS in Vietnam and scale with Onclick campaigns.
- eCommerce Vertical in 2026 — Competitive but profitable: tips on formats, goals, and scaling ecom campaigns right now.
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