Ad Trends

The Darkest Conversions: Halloween Creatives for Different GEOs

conversions on halloween

The spookiest holiday of the year is around the corner, so if you didn’t prepare your bed sheets ghost costume ad campaign yet, it’s high time to start. 

Indeed, it’s a well-known fact that holidays are a fruitful time for ripping your conversions, since we usually observe traffic spikes these days. Halloween is not an exclusion. However, if you think that 31st of October is your only day to launch a themed campaign and boost your income, that’s not entirely so. 

There are more spooky days in a year if you look globally. Say, Mexico, Japan, Romania or China have their own crazy Halloween-like holidays and traditions, so this is your chance to launch more relevant campaigns and earn more money. 

As always, we are here to help and today we will see what’s happening around the popular GEOs during their traditional holidays + give you inspiration and halloween marketing ideas for creatives.  


Why should you care about themed creatives? 

Did you know that, according to numerous psychological studies, people’s attention is selective? And the first things our attention pulls out of the great variety around us are those we already know. To some extent, people might not even notice something irrelevant to them. Okay, okay, let’s not make it five minutes of erudition, but move straight to practice. 

The spookiest holiday of the year is around the corner, so if you didn’t prepare your bed sheets ghost costume ad campaign yet, it’s high time to start.  Indeed, it’s a well-known fact that holidays are a fruitful time for ripping your conversions, since we usually observe traffic spikes these days. Halloween is not an

So, if this is not your first day in advertising, you may know that selective attention also works for ads, and namely – creatives. Showing people something relevant to their experience and background is the right way to attract their attention, which is the first goal of every advertising campaign. 

Let’s see which GEOs, dates, and verticals you should consider for a campaign launch and discuss some ideas for your creatives to help you reach the best results. 


Verticals we will focus on 

For this article, we have chosen a range of verticals that perform really well for the GEOs and dates we will discuss. In general, during the Halloween-like holidays we see a boost in the following niches:

eCommerce – 15%

The growth of eCommerce is explained easily – people buy presents for their friends and family, as well as for themselves. Holidays are chill days, the best period for advertising, since people are more likely to spend more money if they are relaxed. What is more, Halloween and most of the similar holidays are about costumes, decorations, and treats, so themed offers are definitely a great idea. 

Social (Dating) – 11%

Celebration requires company, right? This is how the typical holiday boost in a Dating vertical could be explained. Users are looking for some fun, so promoting Dating services and apps might be your straight way to matching their needs.  

Utilities  – 8%

Another way to spend holidays is staying home, watching videos and streams, and enjoying a quiet evening. And you can cover this audience segment, as well! 

The spookiest holiday of the year is around the corner, so if you didn’t prepare your bed sheets ghost costume ad campaign yet, it’s high time to start.  Indeed, it’s a well-known fact that holidays are a fruitful time for ripping your conversions, since we usually observe traffic spikes these days. Halloween is not an

Finance – 6%

Finance vertical also shows growth during holidays around top-performing GEOs (you will find them below). Trading offers, namely – credit cards and loans – are popular during holidays for a simple reason – such services may have event-related promos, offering specialities and beneficial conditions for customers and traders.


Mexico: Dia de Los Muertos (1-2 of November)

Maybe, one of the most well-known Halloween-like holidays is a Mexican Dia de Los Muertos (Day of the Dead). Those skeleton facepaint and bright colorful costumes have been influencing the worldwide culture for decades. 

These days are traditionally celebrated with serving lots of fruits, beverages, meat, and special bread (pan de muerto) for the dead relatives, whose souls are coming back from the afterlife to join their families. 

So, in Mexico, this holiday is celebrated on 1-2 of November and here is what we found in our statistics for the last year:

DatesImpressions
2022/10/30252 467 339
2022/10/31250 016 812
2022/11/01246 466 040
2022/11/02251 560 856
2022/11/03250 440 575
2022/11/04249 693 983

As you can see, Mexico can boast of a significant number of impressions during the Dia de Los Muertos as well as a couple of days before and after. 

This is why you should launch your event-related campaigns beforehand, at least five days before an event – a small audience warm-up is a sure way to better performance. 


Creatives for Dia de Los Muertos

We suggest some themed creatives for verticals and push ads that perform well during Dia de Los Muertos in Mexico. You can just copy and use them for your campaign! 

Social (Dating)

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Ideas for titles:

  • Find Your ‘Amor Eterno’ with Halloween Vibes!
  • Matchmaking Magic in Dia de los Muertos Style!
  • Skeletons in the Closet? Share Them on Our Dating App!
  • Online Dating with a Spooky Twist!
  • Love Beyond the Veil: Dating App Discounts!
  • Ghostly Good Dates Await on Our App!

Ideas for descriptions: 

  • Discover spooky love connections this Dia de los Muertos with our dating app. Unearth special discounts and find ‘amor eterno’!
  • Embrace the Halloween vibes and find your soulmate. Join our dating app with exclusive discounts and start your hauntingly romantic journey.
  • Experience Dia de los Muertos-style matchmaking magic on our dating app. Swipe your way to a spooktacular romance!
  • Find love online with a spine-tingling twist. Join our dating app and embrace the spirit of romantic connections!
  • Connect with spirits and souls alike on our dating app with special Dia de los Muertos discounts. Love beyond the veil awaits!
  • Ghostly good dates await on our dating app. Discover a new world of romance with our special Dia de los Muertos offers!

eCommerce

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Ideas for titles:

  • Score Big Savings in Our Dia de los Muertos eCommerce Wonderland!
  • Shop Smart, Save Spookily: Exclusive Discounts!
  • Retail Revamp: Discounts Galore with a Day of the Dead Twist!
  • Cart Overflow: Dia de los Muertos Discounts Bonanza!
  • Fill Your Digital Altar with Unbelievable Savings!
  • Online Shopping Extravaganza with a Dia de los Muertos Touch!

Ideas for descriptions: 

  • Celebrate Dia de los Muertos with a shopping spree in our savings fiesta. Explore our store and embrace the spirit of discounts!
  • Don’t let your budget ‘rest in peace.’ Dive into our Dia de los Muertos eCommerce discounts and score big savings!
  • Shop smarter with exclusive Dia de los Muertos-themed discounts. Hurry, these spooktacular deals won’t last long!
  • Revamp your shopping experience with a Day of the Dead twist. Explore our eCommerce discounts and embrace the spirit of savings!

Utilities

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Ideas for titles:

  • Secure Surfing in the Spirit of Dia de los Muertos!
  • VPN Bliss: Celebrate Privacy with Discounts!
  • Stay Safe, Stay Spooky: VPN Deals Await!
  • Guard Your Digital Ofrenda with VPN!
  • Digital Fortress: Free VPN Offer!
  • Virtual Shield Sale: Protect Your Online Calacas!
  • Get the Key to Online Freedom in Dia de los Muertos Style!
The spookiest holiday of the year is around the corner, so if you didn’t prepare your bed sheets ghost costume ad campaign yet, it’s high time to start.  Indeed, it’s a well-known fact that holidays are a fruitful time for ripping your conversions, since we usually observe traffic spikes these days. Halloween is not an

Ideas for descriptions: 

  • Surf the web like the spirits do, with anonymity and security. Don’t miss out on our Dia de los Muertos-themed VPN offer!
  • Don’t let cyber threats haunt your online presence. Get our VPN at a spooky discount and enjoy worry-free browsing!
  • Privacy is sacred, just like Dia de los Muertos. Explore our limited-time offers and stay safe online.
  • Unblock the internet’s potential while paying homage to the spirits. Check out our VPN offer in honor of Dia de los Muertos!
  • This Dia de los Muertos, protects your online world from unseen threats with our VPN!

Finance

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Ideas for titles:

  • Trading Treats, No Tricks: Day of the Dead Specials!
  • Ghostly Gains Await: Day of the Dead Trading Spectacle!
  • Frighteningly Fantastic Trades for the Day of the Dead!
  • Haunt the Markets: Day of the Dead Trading offer!
  • Dance with Discounts: Day of the Dead Trading Delights!
  • Beware of Ghostly Profits this Dia de los Muertos!
  • Ghoulishly Good Deals for Halloween and Dia de los Muertos!

Ideas for descriptions: 

  • Enjoy spine-tingling trading offer this Dia de los Muertos!
  • No costume needed, just your trading skills! Get wickedly good deals for Halloween and Dia de los Muertos.
  • Don’t let these ghostly trading opportunities pass you by! Celebrate Dia de los Muertos with monstrous savings!
  • Trade like a money monster and haunt the markets with our eerie discounts for Dia de los Muertos!
  • Gather ’round, traders of the night! Dia de los Muertos is here, and so are our chillingly good offers.
  • Prepare for a howling good time this Halloween and Dia de los Muertos with our hair-raising trading specials!
  • Don’t be scared to trade this Dia de los Muertos. Our promotions are a scream!

Japan: Kawasaki Halloween Parade (28-29 of October)

The Kawasaki Halloween Parade usually gathers more than 4 000 participants and 130 000 spectators from all over the world.

For this event, participants usually prepare spectacular costumes made with great attention to detail and quality. You won’t see wacky outfits at this party, but rather pieces of real art, with professional face paint and accessories. 

This holiday takes place on the 28-29 of October and here are the last-year impressions stats for these days:

DatesImpressions
2022/10/2648 761 287
2022/10/2748 288 398
2022/10/2849 965 723
2022/10/2951 357 456
2022/10/3051 216 326
2022/10/3149 760 057

As you can see, the numbers are worthy, so let’s move to the creatives ideas. 


Creatives for Kawasaki Halloween Parade

For your Kawasaki Halloween campaign, you can take spooky cosplay, anime fanart, or Japanese demons – whatever your fantasy suggests. 

Social (Dating)

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Ideas for titles:

  • Yurei Love: Find Your Halloween Match!
  • Kawasaki Koi: Unearth Halloween Romance!
  • Matchmaking Magic in the Spirit of Japanese Halloween!
  • Love Blossoms at Kawasaki Halloween Parade!
  • Connect with Spirits: Exclusive Dating Offers in Kawasaki!
  • Ghoulishly Good Dates at Kawasaki Parade!

Ideas for descriptions:

  • Embark on a Yurei love adventure at the Kawasaki Parade and find your supernatural soulmate. Explore our special dating offers today!
  • Feel the matchmaking magic of Japanese Halloween at the Kawasaki Parade. Swipe your way to a thrilling love story!
  • Swipe right for a love story inspired by Yokai folklore. Join us at the Kawasaki Parade for a bewitching connection!
  • Explore our dating specials and celebrate the season of spirits and romance!
  • Connect with spirits and embrace the supernatural with exclusive dating offers in Kawasaki. Love beyond the veil awaits!

eCommerce

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Ideas for titles:

  • Kawasaki Parade 50% Savings: Shop Now!
  • Ghostly Discounts for a Spooky Shopping Season!
  • Yokai Bargains Unleashed: Kawasaki Parade Specials!
  • Kawasaki’s Digital Haunt: Scarily Good 30% Discounts!
  • Eerie eCommerce Offers for Your Halloween Delights!
  • Kawasaki Parade: Where Savings Meet the Supernatural!
  • Shop Like a Yokai: Kawasaki Parade eCommerce!
  • Embrace the Spirits: Kawasaki’s eCommerce Discounts!

Ideas for descriptions:

  • Unlock the realm of Yokai bargains with our Kawasaki Parade specials. These deals are as mysterious and thrilling as Japanese Halloween itself!
  • Kawasaki’s digital haunt is alive with scarily good savings this Halloween season. Don’t miss out on our exclusive offers!
  • Experience eerie eCommerce offers that perfectly match your Halloween delights at Kawasaki Parade. Shop now and embrace the spirits!
  • Embrace the spirits of Kawasaki Parade and enjoy exclusive eCommerce discounts. Get into the Halloween mood and shop with excitement!
  • Frighteningly good Halloween offers are yours to discover at Kawasaki Parade. Dive into the spirit of savings and shop now!

Utilities

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Ideas for titles:

  • Secure Your Digital Haunts with VPN Offer in Kawasaki!
  • Halloween-Inspired Online Protection at Kawasaki Parade!
  • Yokai-Proof Your Online World with VPN in Kawasaki!
  • Antivirus/VPN Enchantment for a Spooky Japanese Halloween: Special Offers!”
  • Stay Ghost-Free in Kawasaki’s Digital Realm with VPN/Antivirus!
  • A Scary Good Deal for Online Security in Kawasaki!
The spookiest holiday of the year is around the corner, so if you didn’t prepare your bed sheets ghost costume ad campaign yet, it’s high time to start.  Indeed, it’s a well-known fact that holidays are a fruitful time for ripping your conversions, since we usually observe traffic spikes these days. Halloween is not an

Ideas for descriptions:

  • Secure your digital haunts with VPN discounts in the heart of Kawasaki. Celebrate Japanese Halloween with peace of mind!
  • Get Halloween-inspired online protection at the Kawasaki Parade. Safeguard your digital presence with our exclusive offers!
  • Stay ghost-free in Kawasaki’s digital realm with VPN protection. Explore our Halloween-themed discounts and secure your digital treasures!
  • A scary good deal for online security awaits you at the Kawasaki Parade. Don’t let online fears haunt you – grab our offer now!
  • Protect your digital treasures with exclusive VPN discounts at the Kawasaki Parade. Don’t let digital specters compromise your data!

China: Hungry Ghost Festival (30 of August)

In Hong-Kong, Halloween is celebrated on the 30th of August. According to folklore beliefs, the spirits escape the world of the dead on this day and visit their families. In turn, relatives prepare treats to appease them. Also, people burn money, candles, and paper so that the dead can use it all in the afterlife. 

And here are the stats: 

DatesImpressions
2023/08/286 772 453
2023/08/296 572 481
2023/08/307 061 407
2023/08/316 676 717
2023/09/015 462 917

Now let’s see which creatives can potentially help you improve your campaign performance. 


Creatives for Hungry Ghost Festival 

There are Hungry Ghost Festival symbols, like candles, bowls with rice, candles, and… ghosts, of course! Use them in your creatives smartly and make them look recognizable. 

Social (Dating)

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Ideas for titles:

  • Find Eternal Love During the Hungry Ghost Festival!
  • Connect with Spirits of Love in the Ghost Month!
  • Matchmaking Magic: Hungry Ghost Festival Edition!
  • Romantic Encounters During the Hungry Ghost Festival in This Dating App!
  • Love Beyond the Veil: Hungry Ghost Festival Specials!
  • Ghostly Good Dates in Our App: Hungry Ghost Festival Edition!

Ideas for descriptions:

  • Embrace the spirit of love during the Hungry Ghost Festival! Join our dating service and discover a love that transcends worlds.
  • Experience romance like never before during the Hungry Ghost Festival. Connect with spirits of love and forge a bond that’s eternal.
  • Dive into the world of love during the Ghost Month. Our matchmaking magic is here to help you find your special someone.
  • Don’t miss the Hungry Ghost Festival edition of our matchmaking services. Let the spirits guide you to your perfect match.
  • Discover romantic encounters that transcend the living world during the Hungry Ghost Festival. Start your journey to love today!
  • Experience love beyond the veil with our Hungry Ghost Festival specials. Connect with someone special during this sacred time.

eCommerce

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Ideas for titles:

  • Hungry Ghost Festival Discounts: Shop Now!
  • Ghostly Discounts Await in the Ghost Month Sale
  • Eerie 50% Discounts in the Ghost Month: Don’t Miss Out!
  • Ghostly Goodies for the Hungry Ghost Festival!
  • Hungry Ghost Festival Discounts: Shop with Spirits! Limited Offer!
  • Spirited Shopping: Hungry Ghost Festival Specials!
  • Discover Ghostly Bargains This Hungry Ghost Festival!
  • Frighteningly Good Deals at the Ghost Month Sale – Up to 70% Off!!

Ideas for descriptions:

  • Join our Hungry Ghost Festival savings spectacle and shop for ghostly discounts on your favorite products. Don’t miss this special sale!
  • The Ghost Month sale is here, and ghostly discounts await! Unearth treasures during this unique shopping experience.
  • Get ready to shop spooky with our Hungry Ghost Festival deals. Explore our eerie savings and discover hidden treasures.
  • Experience the thrill of Hungry Ghost Festival shopping with our spooky deals. Shop now and fill your cart with ghostly goodies!
  • Embrace the spirit of shopping during the Hungry Ghost Festival. Join us for spirited discounts and special deals!
  • Get into the Halloween spirit with our spirited shopping experience for the Hungry Ghost Festival. Don’t miss our special offers!
  • Discover ghostly bargains during this Hungry Ghost Festival. Shop now and enjoy savings that are out of this world!
  • Frighteningly good deals are lurking at the Ghost Month sale. Dive into the spirit of savings and shop now!

Utilities

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Ideas for titles:

  • Secure Your Smartphone During the Hungry Ghost Festival!
  • Ghost-Proof Your Devices with this VPN App!
  • Hungry Ghost Festival Mobile App Magic: Stay Protected!
  • Keep Ghosts Away with This VPN
  • Mobile Protection for a Spooky Season: Get Prepared
  • Stay Safe and Haunt-Free with Ghost Antivirus App!
  • Hungry Ghost Festival App Discounts: Guard Your Devices
  • Unearth App Savings This Hungry Ghost Festival!”
  • Protect Your Data During the Ghost Month with This App
  • Frighteningly Good Ad-Block Deals for Ghost Month Protection
The spookiest holiday of the year is around the corner, so if you didn’t prepare your bed sheets ghost costume ad campaign yet, it’s high time to start.  Indeed, it’s a well-known fact that holidays are a fruitful time for ripping your conversions, since we usually observe traffic spikes these days. Halloween is not an

Ideas for descriptions:

  • Ghost-proof your devices with our antivirus. Keep your mobile world safe from unwanted spirits and threats.
  • Keep ghosts away from your devices with our mobile app. Explore our protective solutions now!
  • Prepare for a spooky season with mobile protection apps for the Ghost Month. Keep your devices safe and secure.
  • Stay safe and haunt-free with our Ghost Month VPN offer. Protect your devices from unwanted spirits.
  • Discover frighteningly good app deals for Ghost Month protection. Embrace the spirit of security!

Finance

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Ideas for titles:

  • Winning Credit Card Offer During the Hungry Ghost Festival
  • Unlock Wealth and Prosperity with Ghost Month Trading Offer
  • Invest in Your Prosperity with Ghost Month Finance Deals
  • [Bank Name]: Your Financial Safeguarding for a Spooky Season!
  • Wealth-Building During the Ghost Month: Don’t Miss Your Credit Card Offer
  • Trading Solutions for Ghost Month Prosperity

Ideas for descriptions:

  • Experience prosperity and protection with our Ghost Month trading deals. Secure your financial future during this sacred season.
  • Get a credit card during the Hungry Ghost Festival. Explore our offerings! 
  • Unlock wealth and prosperity with our Ghost Month trading offers. Invest in a brighter financial future today.
  • Special credit card offer for Hungry Ghost Festival only! Feed your inner ghost and make a glimpse into a prosperous future. 

Romania: Day of Dracula (26 of May)

The Day of Dracula is celebrated in Romania on 26th of May, the date when Bram Stoker’s novel was published for the first time.

Romanians and Dracula fans all over the world have numerous ways to celebrate the day of their legendary hero, be it a costume party or an epic trip to count’s castle. 

The vampires may be fictional, but traffic flows during the Day of Dracula are real:

DatesImpressions
2023/05/2450 994 055
2023/05/2553 825 766
2023/05/2654 175 609
2023/05/2749 011 769
2023/05/2850 619 138

Now we move to the ideas for your horrifyingly engaging creatives.


Creatives for Day of Dracula

As always, making your themed creatives recognizable and attention grabbing is your main aim when it comes to Halloween-like holidays. Our vampiric ideas are…

Social (Dating)

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Ideas for titles:

  • Embrace Eternal Love on the Day of Dracula!
  • Unveil Romance in the Shadows of Dracula’s Castle!
  • Vampires and Romance: Special Offer in Our App
  • Romantic Bite: Dating in Dracula’s Realm!
  • Sink Your Teeth into Dracula’s Love Story

Ideas for descriptions:

  • Experience the magic of eternal love on the Day of Dracula! Join our dating app and embark on a Transylvanian romance.
  • Unveil romance in the shadow of Dracula’s Castle on this special day. Find love that’s as timeless as the legend in our app.
  • Explore the world of vampires and romance on the Day of Dracula. Sink your teeth into a love story that’s truly captivating.
  • Experience a romantic bite in Dracula’s realm with our exclusive dating offers. Dive into a love story that’s red as blood!
  • Date with darkness in our Day of Dracula edition. Join us for a thrilling and unique dating experience!

eCommerce

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Ideas for titles:

  • Count Your Savings on the Day of Dracula
  • Transylvanian Treasures: Day of Dracula Discounts
  • Vampire Bargains Await: Day of Dracula 50% Discounts!
  • Sink Your Teeth into Spooky Savings up to 30%
  • Frighteningly Good Discounts on Dracula’s Day!
  • Embrace the Dark Side of Shopping, Get a Promo Code
  • Unearth Spooky Discounts This Dracula Day!
  • Frighteningly Good Deals on Dracula’s Day

Ideas for descriptions:

  • Count your savings like Count Dracula! Shop for Transylvanian treasures that won’t bite your wallet.
  • Discover Transylvanian discounts with our Day of Dracula deals. Embrace the darkness and unearth unique items at unbeatable prices.
  • Shop in the shadows with Dracula’s specials. Find vampire bargains that will leave you enchanted.
  • Vampire bargains await you on the Day of Dracula. Sink your teeth into discounts that are as thrilling as the legend itself.
  • Don’t miss out on Day of Dracula discounts. Sink your fangs into our exclusive offers and shop like a hungry vampire.

Utilities

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Ideas for titles:

  • Dracula’s Digital Defense: Antivirus Offer
  • Vampire-Grade VPN Protection: Day of Dracula Edition
  • Frighteningly Good FREE Antivirus on Dracula’s Day
  • Embrace the Dark Web Safely on Dracula’s Day with VPN!
  • Unearth Spooky VPN Protection This Dracula Day!

Ideas for descriptions:

  • Vampire bite-proof with our trusted VPN app. Stay protected from virtual vampires and threats!
  • Experience Dracula’s digital defense with our antivirus specials. Ensure vampire-grade online protection and peace of mind.
  • Enjoy frighteningly good VPN offer on Dracula’s Day. VPN saves better than garlic!
  • Sink your teeth into online security with our Day of Dracula edition. Explore our offers and embrace a worry-free online experience.
  • Embrace the dark web safely on Dracula’s Day with our trusted antivirus solution. Protect your online presence effectively.
  • Unearth spooky online protection this Dracula Day. Explore our special offers and stay safe from digital threats.

Finance

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Ideas for titles:

  • Vamp Up Your Savings on Dracula’s Day!
  • Transylvanian Treasures: Day of Dracula Trading Deals!
  • Sink Your Fangs into Frighteningly Good Micro-Loan Offers!
  • Day of Dracula Trading Specials: Sink Your Fangs In!
  • Unearth Spooky Trading This Dracula Day 
  • Frighteningly Good Credit Card Offers for Dracula Day

Ideas for descriptions:

  • Discover Transylvanian treasures with our Day of Dracula micro loan deals. Count your wealth with unbeatable prices and unique opportunities.
  • Sink your fangs into frighteningly good trading offers this Dracula Day. Explore our deals and embrace financial success with confidence.
  • Count your wealth with Day of Dracula discounts. Secure your financial castle and invest in a brighter future.
  • Don’t miss out on Day of Dracula trading specials. Sink your teeth into our exclusive offers and embrace financial witchcraft with us.

Instead of conclusion

We hope you’ve had fun the same as we did. Feel free to take the creatives and copies above and use them for your campaigns or get inspired to invent something unique! 

Here are some final takeaways for your Halloween-themed campaign:

  • Always be ethical: if you are launching an ad campaign with creatives that refer to culture and traditions, make sure that you never use any offensive/stereotypical language or inappropriate images. 
  • Halloween should be scary, but not too much: and this is especially true for Utilities verticals. Don’t go too far and avoid making your ads really frightening even when it is Halloween. We suggest it to be funny, engaging and humorous.
  • Get creative: make it special, because themed campaigns are a great chance to unleash your artistic spirit and experiment. Who knows which new strategies will appear to be shockingly efficient. 

And have fun, of course. Let your profit grow this Halloween! 

LAUNCH A SPOOKY CAMPAIGN

Have more ideas for creatives? Join us in our Telegram chat and let’s discuss!

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