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Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

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Advanced Tutorials

Cracking the Code: Using Geolocation for Dynamic Ads

Discover the power of geolocation in advertising. Learn how to personalize ads dynamically based on location. Start maximizing your marketing reach today!

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Ad Trends

Mobile Gaming Update: What Trends Are Shaping the Industry Right Now?

Explore the latest trends in mobile gaming and discover what's driving the industry forward. Stay ahead with insights on current innovations

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Events

MAC Kyiv ’19: PropellerAds is All Set and Ready to Go!

Join PropellerAds at MAC Kyiv ’19! We're all set to unleash groundbreaking strategies. Don't miss out on the action! Visit us now!

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Monetize

Becoming a Master Publisher: How to Combine Monetization Ad Formats

we’ll go over the reasons you should combine ad formats on your platform. Well also discuss tips from Anna Efimova, our Head of Publisher Onboarding, to help publishers...

shocking content
Affiliate Marketing

Shocking Content: Is It a Yay or Nay?

Discover the power and pitfalls of shocking content. Dive into its effectiveness and ethical implications with insights from PropellerAds. Learn more now!

India_ IAS19
Events

PropellerAds’ Next Stop: India Affiliate Summit 2019

Discover the latest trends and innovations at India Affiliate Summit 2019 by PropellerAds. Join industry leaders for insights and networking

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Affiliate Marketing

The Power of Psychology: How to Craft Gaming Creatives that Work

Here are 11 psychology-backed strategies to improve the performance of your native gaming ads. Consumers who are interested in gaming offers like to submerge themselves i...

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Affiliate Marketing

Planning for Success: It’s All About Seasonality for Affiliates

In this article, I’ll define seasonality and tell you why you should always keep an eye on this phenomenon to build a winning campaign.

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Events

From Hackathon to After Party: Introducing Kinza 2019

Our team has worked on developing a workshop we’ve dubbed The Hackathon. Also, we throw an after-party with a theme of - wait for it - From Dusk ‘Till Dawn!

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Monetize

Gate Master Initiation: What Content Should You Lock?

Let’s take a look at some tips to help publishers lock the right content in order to increase profits. Content locking is an awesome new feature that allows you to limi...

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