Author photography
Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

Best CTA buttons
Affiliate Marketing

11 Proven CTAs for Affiliates

When most people make a decision – whether it’s to wear, eat, or buy something – they believe it came simply from the fact that they wanted to perform this action.

Storytelling techniques
Advanced Tutorials

7 Storytelling Techniques for Affiliate Marketers

Affiliate marketing has a major storytelling element that marketers can use to produce engaging campaigns. And, just like in real life, some affiliates have a knack for t...

publishers reach to google updates
Monetize

Publishers React to Google’s Updates: Pricing, Anti-Tracking & Cookies

Facebook and Google, the two biggest publishing companies out there, are starting to crack down on tracking and other tools that are essential to independent publishers.

Affiliate world asia
Events

Ready, Set, Go! PropellerAds is Heading to the Affiliate World Asia 2019

Discover how PropellerAds is making waves at Affiliate World Asia 2019. Join us as we explore the latest trends and innovations in affiliate marketing

How to optimize campaigns
Tutorials for Beginners

2 Campaign Optimization Strategies: What Route is Best for You?

Explore effective campaign optimization strategies to boost your performance. Learn which approach suits your goals best for optimal results

lessons affiliates can learn from Joker
Quizzes

4 Lessons Affiliates Can Learn from Joker

We’ll go over the 4 lessons affiliates can learn from Joker. And buckle up - we can’t make any spoilers-related promises!

How to analyze affiliate campaigns
Tutorials

How to Analyze Campaigns: A Beginner’s Checklist

Analyzing your affiliate campaign is a great way to familiarize yourself with the details that affect your efforts. Besides learning about the audience,

mobile - desktop - traffic
Affiliate Marketing

Desktop vs. Mobile Traffic: What All Affiliates Need to Know

Understand the impact of desktop and mobile traffic on your website. Explore differences, trends, and strategies for optimal user experience and conversions

DMIEXPO19
Events

Hot News Coming In: Announcing Our Participation in the DMIEXPO19

Get ready for groundbreaking insights and networking at DMIEXPO19. Join us for the latest trends and innovations in digital marketing. Don't miss out!

Customer pain points
Affiliate Marketing

No Pain, No Gain: How to Understand Your Customer’s Pain Points

Learn effective methods to identify and address your customers' pain points for enhanced satisfaction and business success. Start understanding today!

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