While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.
Let's talk about emotional targeting, if it works, and check out a few tips to help you implement this approach into your ads and affiliate campaign as a whole
Let’s take a look at how coronavirus will impact publishers. Read our interview with Anna Efimova on CPM rates, fill rates and ways to improve your website
