Author photography
Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

Can Colours increase the CR
Affiliate Marketing

Psychology for Affiliates: Can Colors Affect Conversions?

We’ll go over the theory of color psychology and how affiliates can use this concept to improve the conversion rates of their ads

How to choose a CPA Network
Affiliate Marketing

How to Choose a CPA Network

We’ve created a guide to help you choose the best CPA network for your needs. We’ve touched base with Irina Razvodova, the head of Zeydoo

Click2Call -Click2Sms
Affiliate Marketing

How to Make Money with Click2Call and Click2SMS Offers

We’ll go over Click2Call and Click2SMS offers, plus we’ll provide some examples from our partner CPA network Zeydoo

5 sources for affiliate insights
Tutorials for Beginners

Tricks of the Trade: The Top 5 Sources for Affiliate Insights

Where to find affiliate insights and marketing inspiration? PropellerAds has prepared a list of 5 great sources to copy campaigns, find tips, learn the basics

eCommerce - landing pages
Affiliate Marketing

What’s Wrong with Your eCommerce Landing Page?

We’ve put together a post that highlights the things you should avoid at all costs in your eCommerce landing pages

Emotional Targeting
Affiliate Marketing

Emotional Targeting: Does It Really Work?

Let's talk about emotional targeting, if it works, and check out a few tips to help you implement this approach into your ads and affiliate campaign as a whole

Coronavirus - publishers
Monetize

How is Coronavirus Impacting Publishers?

Let’s take a look at how coronavirus will impact publishers. Read our interview with Anna Efimova on CPM rates, fill rates and ways to improve your website

affiliate mindset
Affiliate Marketing

7 Tips to Achieve the Right Affiliate Mindset and Overcome Common Challenges

We’ll go over 7 tips to help you achieve the right affiliate mindset and overcome common challenges that up-and-coming affiliates face

micro-moments for affiliates
Advanced Tutorials

Micro-Moments: The Affiliate’s Action Plan for Success

We’ll go over the definition of micro-moments, tell you why they are special, and give you tips to take advantage of these golden opportunities

scarcity, exclusivity, urgency
Affiliate Marketing

Scarcity, Urgency, Exclusivity: 3 Words Every Affiliate Should Understand

Scarcity tactics are effective because most consumers are afraid of missing a good deal. If a product is good, consumers are happy to pay

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