Author photography
Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

Pricing tactics -Numbers
Advanced Tutorials

Your Affiliate Handbook to Pricing Psychology (a.k.a. The Magic Numbers)

We’ll take a look at the definition of psychological pricing, go over a few examples, and discuss the best approaches you can start implementing today

chrome 86 - push notifications
Monetize

What Should Publishers Know About the Chrome 86 Update?

Google has recently announced a new update called Chrome 86 that may have put some publishers on edge. But do not panic!

ALO - conference - highlights
Guest Expert

ALO Highlights: 4 Selected Sessions

Have you been to ALO? No matter the answer, we decided to collate some of the best and most valuable speeches from the event

are crypto payouts real
Affiliate Marketing

Fact Check: Are Crypto Payouts Real?

We’ve decided to conduct a fact check to help explain why crypto offers have such high payouts and go over a few tips to help affiliates succeed

Heatmap -Tools for affiliates
Advanced Tutorials

8 Best Heat Maps for Affiliates in 2020

Let’s take a look at the definition of heat maps, discuss why they are essential to success, and give you our picks for the top heat maps for affiliates in 2020.

Conversion types
Quizzes

Affiliates Conversion Types Explained + [QUIZ]

The acronyms used for different conversion types in affiliate marketing may seem like in hieroglyphics. We’ve explained all conversion types and how they're used.

ALO- Affiliate Leaders Online
Events

From PropellerAds to the World: Here Comes ALO!

PropellerAds is proudly announcing the creation of Affiliate Leaders Online (ALO), an online event that will unite some of the leading experrts in the affiliate marketing...

Browser extensions - CPA Offers
Affiliate Marketing

Your Insider’s Guide to Browser Extension CPA Offers

We’ve reached out to Anastasia Loseva, the head of sales at our partner CPA network Zeydoo, to find out why browser extension offers are so popular

Can Colours increase the CR
Affiliate Marketing

Psychology for Affiliates: Can Colors Affect Conversions?

We’ll go over the theory of color psychology and how affiliates can use this concept to improve the conversion rates of their ads

How to choose a CPA Network
Affiliate Marketing

How to Choose a CPA Network

We’ve created a guide to help you choose the best CPA network for your needs. We’ve touched base with Irina Razvodova, the head of Zeydoo

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