At Propeller, we design tools that simplify the way you can monetize your website. 

Unsurprisingly, one of the biggest challenges facing publishers today is navigating through the multitude of monetization solutions, figuring out what combination of ad formats is going to be right for their website.

This is the reason why we’ve created MultiTag, a new feature designed to help publishers access the best ad formats in a simple and straightforward way.

Let’s take a look at the benefits this awesome feature will bring to our publishers.


What’s MultiTag?

PropellerAd’s MultiTag is a universal tag or piece of code that publishers can place on their site. 

In the past, publishers needed to acquire an individual tag for every ad format they put on their website. Now, all you have to do is simply add our all-in-one code, which is an ideal choice for publishers that rather avoid manual platform optimization.

propellerads-multitag-publishers-monetization

How Does MultiTag Work?

MultiTag works like an auto-optimization tool for publishers because it automatically picks the most suitable and profitable ad format for a specific website. 

This doesn’t mean that your site visitors will see random ads when they go to your site.

On the other hand, the algorithm is designed to ensure that publishers get high CPM rates and full-fledged optimization while producing a better experience for users that view their content.


Which Ad Formats Does MultiTag Work With?

MultiTag includes some of our most popular ad formats, including:

  • Traditional pop ads (Onclick)
  • In-page push (IPP) notifications
  • Ad overlays

Is MultiTag Really Worth It?

Our main goal with MultiTag is to help publishers generate the highest possible revenue while still ensuring a great experience for users. Some of the main reasons you should opt for MultiTag include:

  • Full ad coverage across all devices, OS, and GEOs
  • Compatible with all websites and traffic types
  • Doesn’t require an independent tag for each format

Publishers that Will Enjoy MultiTag the Most

MultiTag is ideal for publishers who:

  • Are just starting to monetize their site because it’s the perfect way to set up auto-pilot
  • Don’t want to spend hours analyzing data and optimizing to find the best formats
  • Have been working with our display ad formats for a while. We encourage these publishers to compare the results they’re getting. Also, if you’ve been working with only one ad format you can see how your profits will grow with MultiTag.

How Does MultiTag Look?

Below, we’ve put together some examples of how the same campaign can look with different ad formats on it. MultiTag ensures that you get the most profitable combination of traffic and ad format using a smart algorithm based on millions of conversions, so it’s a time-tested approach that we know is going to work.

OnClick Ads

propellerads-multitag-onclick

In-Page Push Notifications

propellerads - multitag -push

Ad Overlay

propellerads - ad overlay - multitag

What You Need to Know About MultiTag

As for new, MultiTag doesn’t include our push notification ads, but we’ll work on rolling out this feature and keep you posted on any new updates!


Stay Tuned for More Powerful Updates!

We developed MultiTag to address some of our publisher’s most pressing concerns, and we constantly work on developing new features that improve the results our members get. If you want to learn more about MultiTag contact PropellerAds (or leave your comments below) and our team will be glad to help.

Author

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.