Author photography

Mariia Peretyatko

While being a do-all writer, Mariia has composed thousands academic, technical, and promotional texts. Digital marketing, ad networks, and trends of CTV advertising are her latest passion. Lately, the author has investigated the ecosystem of AdTech from both sides – publishers’ and advertisers’, so she knows the ropes of efficient monetization and will gladly share a pack of magical recipes with you. Mariia also loves studying Chinese, drawing, and taking street photos.

push or popunder
Popunder Ads

To Push or To Pop(under)? This, and many Other Answers for Affiliate Newbies

Get all the answers to which is the best-performing format for your campaign: push or popunder, and how to optimize push and pop campaigns.

conversions on halloween
Ad Trends

The Darkest Conversions: Halloween Creatives for Different GEOs

Boo! It's Halloween! Let's go beyond the 31st of October and share Halloween creatives for GOEs with special traditions: China, Japan, Romania, and Mexico!

10 questions to a media buyer
Ad Trends

10 Questions for a Media Buyer: Video Interview with Deehan Domingus

Check our video interview with Deehan Domingus, a professional media buyer from the Netherlands. We discuss ad networks, budgets, trends, and his story.

mobile apps marketing mistakes
App Marketing

Common App Marketing Mistakes: How to Deal with Them?

Read about nine most common mobile app marketing mistakes and tips on how to avoid them. Practical recommendations from PropellerAds experts included.

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