While there is no exact formula to create a successful digital marketing campaign, there are several elements that can improve your chances. Having an attractive website with dedicated landing pages can help generate more traffic and improve their overall experience.

That being said, building a landing page that attract visitors is not easy. Remember that these pages are designed to be simple, with the goal of getting the visitor to take a certain action. This can be signing up for a form, clicking on a specific area, or even making a purchase.

Btw, here are some tips on creating a successful and engaging landing page

Below, we have compiled a list of the top 14 best landing page builders in 2024. We’ll also discuss their features, why they are awesome, and tell you everything you need to know to choose the best landing page builder for your case.

Best Overall Landing Page Builders 2024

1. Unbounce Landing Page Builder

Price – from $74 Per Month with Annual Billing

Unbounce is another well-established name in the world of digital marketing. However, they specialize in providing solutions that compliment your marketing efforts through creative landing pages. Their Landing Page Builder is extremely easy to use, and it’s compatible with WordPress, making it a winning combination for DIY marketers of all levels.

In addition, they also offer integrations with many software that matter for digital marketers, from CrazyEgg, to Google Drive, HotJar, Slack, or even SendGrid.

Hosting – Yes

The hosting is included in their services, but you can also choose to host your landing pages on your own servers.

Optimization Features

Unbounce takes a slightly different approach and focuses on reducing bounce rates through dedicated landing pages. That being said, it still has a number of optimization features, including:

AI optimization – send users to customized page variations
Popup forms and other engaging CTAs
A user-friendly, flexible editor
Fast loading times
More than 100+ templates built with conversion best practices in mind
Independent analytics feature
A/B testing features
Can be integrated to WordPress and 1000+ of other marketing tools

Responsiveness – Yes

Unbounce has awesome responsiveness, but it may be tricky to set up. Make sure you take your time, check their tutorials, and don’t give up until you figure out how to get it perfect.

Customization

The landing pages you create with Unbounce can be customized to the tee. Especially if you consider they don’t use a grid system like others on this list!

Analytics – Yes

With a set of independent statistics and the ability to connect to Google Analytics, you’ll have everything you need to identify trends and make the necessary adjustments.

Unique Features

No developers or Coding required
One of the most flexible drag-and-drop models in the industry
Supports SSL encryption
Dynamic keyword replacement for PPC campaigns
Specifically designed to improve conversion rates
Industry tailored templates
Lead collection for retargeting
Location Specific Variants
Sticky bars that create urgency
Parallax scrolling

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2. GetResponse Landing Pages

Price – Starting at $0 Per Month

GetResponse is one of the fastest-growing digital marketing platforms available. They offer a full suite of services that include email builder, conversion funnels, marketing automation, website builders, web push, live chat, and of course, a landing page creator. Loaded with different features, this custom landing page builder can help give your online efforts a huge boost.

Hosting – Yes

You can host your landing page for free with GetResponse as long as you use a subdomain or your own hosting service.

Optimization Features

GetResponse also comes with numerous optimization features. These include:

Dynamic templates with high conversion rates
Large internal stock image library
The ability to publish through different domains
A/B testing features
500+ forms and surveys
Over 200 landing page templates
Possibility to create mobile-friendly landing pages
Can be integrated with over 170 different platforms

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Responsiveness – Yes

All templates available in GetResponse are 100% responsive, so they are optimized to match the screen it’s being watched on.

Customization

When it comes to customization, GetResponse allows you to edit the landing page layout and other visual elements. At the same time, you can add links to your social media profile to improve your visibility.

Analytics – Yes

You’ll have access to the internal analytics option on GetResponse. At the same time, you can also connect it to Google and receive information on your mailing campaign at the same time.

Unique Features

Mobile workspace
Various integrations and APIs
Customized forms that generate leads
Can be integrated with social media and other platforms
Ready-made templates for various marketing needs (downloads, sales, webinars, videos, promos, thank you pages, etc.)
Ready-made sales funnel
Provides a complete marketing option

3. InstaPage Page Builder

Instapage landing page builder — *Source: https://instapage.com/*

Price – Starting at $79 Per Month (with the annual package)

InstaPage is quickly gaining a reputation for being a reliable, easy-to-use landing page creator. While it may be difficult to handle for inexperienced users, their landing page builder is so versatile it can even copy the layout of a website you like and turn it into a usable template.

Hosting – Only with some accounts

If you want to host your landing page with InstaPage, the best thing will be to get in contact with them before activating your account, or you might have to support extra charges. That being said, you can also provide your own hosting.

Optimization Features

As for optimization and search engines, InstaPage provides a full suite of testing options. But, keep in mind these are not available in their basic package. Some of these features include:

Incredibly easy to use drag and drop builder with minimal limitations
Integrates with more than 20 different platforms
Pixel tracking
Real-time collaboration
Heat maps
Dynamic text replacement
500+ layouts to choose from
Near-instant page load with or without AMP
A/B testing

Responsiveness – Yes

Great responsive landing pages that accommodate based on the user’s screen, and device.

Customization

Some platforms on this list are either complicated or limiting. However, Instapage offers a perfect combination of an intuitive redesign and a powerful drag-and-drop builder. This allows you to heavily customize your landing pages without ever hitting a brick wall.

Analytics – Yes

You can use InstaPage internal analytics or connect to your favorite platform in order to get a full landscape of your landing page performance.

Unique Features

Heatmaps
Dynamic text replacement
Pixel tracking
Real-time collaboration
Superb customer support
SSL encryption supported
Comments straight on the LP for a better collaboration

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4. Hubspot Landing Pages

Price – Starting at $15 per month (yearly plan)

Sitting atop of our list is one of the most popular digital marketing solutions used by large and small businesses alike. Hubspot is a renowned brand that helps companies automate their online marketing efforts by providing an array of tools, including an efficient and easy-to-understand landing page builder.

Hosting – Yes

Hubspot clients have the option of hosting all or part of their website with Hubspot. If you choose to host part or all of your site through their service, remember to look through their “Connect your domain to HubSpot” guide.

Optimization Features

Hubspot offers a huge set of tools that focus on improving different aspects of your campaign. Their landing page creator can:

Carry out A/B testing
Customize content based on location and other criteria
Access free Shutterstock images
Insert Images and add links
Edit files through a Canva widget found in the image insertion menu
Add Calls-to-Action
Create forms and other CTAs
Build a landing page with fast loading times
Integrate with (almost) all major tools and platforms

Responsiveness – Yes

Hubspot has worked long and hard on making their landing pages responsive, and they have done a very good job at it. The landing pages you create should adjust their size and layout to match the user’s screen and provide the ultimate experience.

Customization

Keep in mind that landing pages are designed to convert in one way or another. Creativity can play a huge role in getting those conversions. Hubspot Landing Pages are heavily customizable, so you can add forms, images, and other layouts that help your site.

Analytics – Yes

With Landing Pages, you’ll be able to track your pages through Google Analytics. Moreover, you’ll also be able to collect your own stats through Hubspot’s dashboard.

Unique Features

Direct Access to Hubspot CRM, Canva, and Shutterstock Images
Personalized content display based on location, device, and more
Statistics tracking through Analytics
Landing Page analysis, test, and performance optimization
Solutions for all your marketing needs
A customized editor that makes building a landing page quick and easy
Light segmentation options
Lead converting system: chat, pop-up forms, conversational boots, etc.

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5. OptimizePress 3

Price – Starting at $129 per year

Based on WordPress, OptimizePress allows you to create dedicated landing pages for different purposes. The main difference is that with OptimizePress, you host the landing pages with your own hosting services. However, this option works seamlessly with WordPress sites and even creates a client portal for your customers to access delicate information.

Hosting – No

You’ll need to host the landing page with your current provider.

Optimization Features

There are numerous optimization options available in OptimizePress, although it’s somewhat limited when compared to other tools on this list. Some of its features include:

Premium blogging platform
Real-time editing
More than 40 conversion-optimized, mobile-responsive templates
Opt-in forms
The ability to create secure client and employee portals
Checkout plugin integrated with various payment providers

Responsiveness – Yes

Customization

One of the biggest benefits of being WordPress-based is that the designs are not host bound, so even if you decide to change your provider, you still won’t lose them.

Moreover, this landing page builder is among the most customizable. Aside from dedicated landing pages, with it you can create webinars, training, marketing, sales, and other special pages. Not only this, but the ability to create a secure client portal can be a huge plus, depending on the industry you’re in.

Analytics – Yes

You can connect your OptimizePress landing pages to Google Analytics and other popular platforms depending on your preference.

Unique Features

Possibility to create secure portals
Very easy to use, performant visual editor
Available in plugin and theme format
Add up to 40 functionality elements
Over 60 tools and platforms integrations
Access to royalty-free photos from Unsplash
Sales funnel builder
Fully responsive

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6. LeadPages

Price – Starting at $37 Per Month with Annual Billing

When it comes to value and quality, not many landing page builders can compare to LeadPages. Focusing on lead generation, this platform allows you to choose from more than 100 templates. And, as a huge bonus, you receive a substantial discount when choosing to pay annually.

Hosting – Yes

LeadPages allows you to host landing pages on their servers or through your own provider.

Optimization Features

As for optimization, this platform is packed with features such as:

Integrated ad builder
A/B testing (not available for the basic level plan)
SEO-optimized pages
Integration with major email marketing platforms and other apps
Custom forms
Different kinds of templates: Opt-in pages, thank-you & confirmations pages, sales pages, checkout pages
Dedicated support
Additional conversion tools: websites, pop-ups, leadmeter, alert bars, feature index

Responsiveness – Yes

Not only are they responsive, but LeadPages landing pages are designed with conversions in mind. You can easily customize their content or select from an array of predefined options like LeadBoxes.

Customization

The platform has improved over the past few years, becoming more easily customizable. In fact, now it also features a drag and drop interface, aside from giving you access to the HTML code. This way the possibilities are endless even if you don’t know programming.

Analytics – Yes

With a set of internal analytics and the ability to connect to additional platforms, you’ll have all the numbers you need to make the right moves.

Unique Features

Advanced internal analytics
Built-in conversion guidance
Unlimited lead collection
LeadBoxes
Easy drag-and-drop builder
Landing pages filtering by conversion rate
Built-in payment solutions
Audience targeting options

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7. Thrive Architect, part of Thrive Suite (by Thrive Theme)

Price – from $99 per year

Thrive offers a full toolbox designed to improve your website’s performance. Their landing page builder, called Thrive Architect, works as a WordPress plugin. This tool allows you to build conversion-optimized pages quickly.

Hosting – No

Thrive is a plugin, so all landing pages will be hosted on your current hosting provider.

Optimization Features

Thrive’s full toolbox features an array of optimization tools, such as:

Headline optimizer
Clever widgets
Quiz creator
Contact form
Flexible column layout
Full-width layout
Mobile responsive editing
Dynamic animations and actions
Over 40 email and other integrations
A/B testing
Allow for engagement via dynamic comments

Responsiveness – Yes

Despite the fact that it’s a plugin, Thrive Architect still allows you to build completely responsive websites.

Customization

Because it’s built on WordPress and features an intuitive drag-and-drop option, you can customize every single detail of each landing page you create.

Analytics – Yes

While Architect does not come with integrated analytics, you get included with your package purchase the Thrive Optimize to start tracking your site’s performance. You can still connect it to third-party analytics tools.

Unique Features of the Thrive Suite

Theme Builder
Quiz Builder
Mailing list builder
Engagement through Comment
Professional Online Courses Builder
Countdown campaigns builder
Autopilot widget for testimonials
WordPress plugin solution
Exit-intent popups
SEO and conversion-optimized landing pages

8. Lander

Price – Starting at $16 Per Month When Billed Annually

Lander features hundreds of different templates you can choose from, along with integrations for some of the most popular marketing tools available today.

Hosting – Yes

Lander hosts all your landing pages for you, although you may also choose to use your own service provider.

Optimization Features

As for optimization, Lander can help you with its:

Drag and drop landing page builder
Templates optimized for conversions and SEO
A/B testing tool
Facebook Landing Pages and page tab
Email Marketing and Social media integration
Dynamic text replacement

Responsiveness – Yes

Like all others on this list, Lander allows you to build a landing page that will behave differently according to the device it’s being accessed through.

Customization

There are hundreds of templates to choose from when working with Lander. In addition to this, you’ll be able to customize them thanks to their drag-and-drop interface, although it does not provide as many customization options as Unbounce or GetResponse.

Analytics – Yes

While it doesn’t offer its own statistical recordkeeping, Lander allows you to connect to Google Analytics in just a few clicks.

Unique Features

Autofill forms
Welcome email for subscribers
Conversion charts
Paypal integration
eCommerce and other themed templates
A/B testing

9. Beaver Builder

Price – $99 per year

Beaver Builder is an awesome project by three tech-heads in California. Like others on this list, it operates as a WordPress plugin, so the backend is slightly different than other builders. However, it’s a superb landing page builder that works seamlessly with almost every single WordPress theme available.

Hosting – No

Because it’s a plugin, you’ll have to host your landing pages using your current service.

Optimization Features

Beaver Builder allows you to optimize different parts of your landing pages, but most of them are visual. That being said, because it runs on WordPress, you should be able to optimize your pages at will, in the front-end, and especially if you know basic coding.

Responsiveness – Yes

All Beaver Builder landing pages are responsive, so they are ideal regardless of the device being used.

Customization

Like the optimization features, the WordPress base allows you to customize your landing pages as much as the rest of your website.

Analytics – Yes

You can connect your Beaver Builder landing pages to Google Analytics and most other tracking methods.

Unique Features

Dozens of templates available
Easy to use
Locate images and text precisely
Front-end editing
SEO friendly
Formatting text in Columns

10. KickOffLabs

Price – starting from $13.00 per month billed annually

KickOffLabs takes the landing page mantra and takes it to a whole other level. The company specializes in creating engaging content and dedicated pages for particular user needs. With the help of AI, the KickOffLabs landing page builder can create a specific page for giveaways, product launches, and more!

Hosting – Yes

KickOffLabs allows you to store your landing pages on their super-secure servers.

Optimization Features

From a growth-hacking point of view, KickOffLabs provides a quick, reliable platform to create mailing lists, launch email campaigns, and of course, create dedicated landing pages. Some of the optimization features include:

Smart A/B testing
Advance fraud protection to prevent fake contest entries or referrals
Easy multi-platform integration
Contest Boxed for new Landing pages or ready-made websites
Connect your existing landing pages and manage them through your dashboard
Integrate it with your other fav marketing tools like MailChimp or WIX

Responsiveness – Yes

The templates available are all responsive, so don’t worry about having to create mobile versions of your page.

Customization

Like most others on this list, KickOffLabs can be easily customized, so you should be able to set it up exactly how you want.

Analytics – Yes

You can choose between KickOffLabs’ tracking or simply connect it to Google Analytics or other tools to get an inside scoop on your traffic.

Unique Features

Easy-to-use visual editor
Optimized templates to choose from
More affordable than other competitors
The viral referral generation tool
Pre-launch waitlists
Leaderboard or rewards level giveaways
Shopify rewards

11. Wishpond

Price – depends on your personal agreement

Wishpond attracts its users by promising high-converting landing pages, created within minutes and without any kind of coding knowledge. And whether you’re looking for Landing Page, Popups, and forms, contests & promos, or just marketing automation, they also provide their clients with all the guidance and assistance they could possibly need.

Hosting – Yes

Working with Wishpond you can store your landing pages on their secure servers, or with your own provider.

Optimization Features

When it comes to optimization, Wishpond doesn’t take it easy. Starting from emails list or bar opt-ins, to custom form fields, or welcome mat, here several other features that you’ll get with them:

One-click A/B testing
Unlimited testing variations
SEO settings and add analytics/tracking
Drag and drop editor
Facebook, or Twitter landing page embedding
300+ integrations

Responsiveness – Yes

All the templates are super responsive and adapt very nicely.

Customization

Wishpond is also a drag-and-drop editor that resembles many other interfaces we’ve seen so far. Moreover, it also offers ready-made templates, that you can easily edit, based on all your needs: sales funnel, contests, bonus entries, and so on.

Analytics – Yes

This landing page builder allows you to track your campaigns either using their analytics tab, or by using Google Analytics, Facebook Ads Pixel, Adwords conversion tracking, and several other tracking options.

Unique Features

Popups/modals
Slide-in popup
Welcome mat
Opt-in bar
Lead-tracking management
Referral Suite
Customized templates that include sweepstakes designs
Email marketing solutions
Own academy and customized guides

12. Landingi

Price – starting from $29 per month

Landingi offers a suite of marketing services and solutions that can put at ease every marketing need you might have. In addition, you can even browse through their case studies, to find creative ideas for new campaigns. And it has landing page templates for most cases!

Hosting – Yes

With Landingi you can host your landing pages in three ways: on your own server, on your WordPress domain, or on the Landingi servers.

Optimization Features

Landingi doesn’t shy off when it comes to optimization, in fact, they allow you to either go with their solutions or use various analytics tools integrations. Here are some features that they offer:

A/B & Split testing
Payment Button and Shopify integration
Order management
Landing Page Preview on a Test Domain
Campaign Scheduler
Lead collection and export

Responsiveness – Yes

All the landing pages created with Landingi are highly responsive.

Customization

Their user interface is super easy to use and very intuitive. You can simply edit everything from the templates they offer, and customize to your liking. The Landingi editor reminds a lot of Unbounce, being equally easy to use.

Analytics – Yes

Landingi provides you with their own analytics and allows you to also integrate various analytic tools on their interface.

Unique Features

WordPress plugin
Website Embedding
Dynamic content
400+ Landing Page and Popup templates
Possibility to build funnels by connecting Landing Pages
Email marketing and Sales CRM
Anti-spam security

13. Ucraft

Ucraft landing page builder — *Source: https://www.ucraft.com/*

Price – starting from $18 per month billed annually

Ucraft is a very neat, organized, and simple-to-use landing page builder that attracts many clients thanks to its simplicity. Or it might be due to the fact that it’s one the cheapest landing page builders as well. In addition, Ucraft also offers a free account allowing you to get started and get to know their platform better. And, it can now also create landing pages with the help of AI, leaving you just a couple of edits to polish the work.

Hosting – Yes

Ucraft offers fast and secure website hosting on Google cloud, with no setup required.

Optimization Features

So far the only landing page optimization solution, and maybe one of the main disadvantages of working with Ucraft, is the content SEO.

Responsiveness – Yes

Once you create a landing page with Ucraft you can be sure that it will be highly effective and adaptable on mobile devices as well.

Customization

Once again, the drag-and-drop platform makes it pretty simple for anyone to create landing pages, in a fast and creative way.

Analytics – Integrations only

In this chapter as well, there are a lot of minuses making up for the very low price compared with the others, as the only analytics you can get are the ones that you will integrate within the platform.

Unique Features

80+ templates
100+ ready-made layouts
1M+ Noun Project royalty-free icons
Templates optimized for 12 domains

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14. ShortStack

Price – starting from $39 per month billed annually

If you’re mostly advertising Giveaway offers, then this landing page builder is the right choice for you. In fact, using ShortStack you can design and promote all kinds of contests, for social media, coupon codes, or even games.

Hosting – Yes

You can host your campaigns on ShortStack’s servers. Moreover, with ShortStack you can customize the domain, subdomain, and subfolders for your campaigns, and make them look as if they exist on a domain you own. Or you can just embed campaigns on your website.

Optimization Features

Being built to satisfy games and contests landing pages, the ShortStack app doesn’t include too many optimization features. However, with them you will be able to:

Set a time for the launch of your campaign
Set up various integrations that allow you to embed campaigns on your website, connect with email and CRM tools,
Collect email lists and send follow-ups
Pull content from around the web (i.e. Youtube, Vimeo, Instagram)

Responsiveness – Yes

The landing pages you create on ShortStack are highly responsive on mobile devices as well.

Customization

Compared with the other ones, the ShortStack platform doesn’t look as easy to use at the first glance. However, once you give it a test drive, you realize that it’s not that complicated. The templates make it pretty simple to customize your content, and adapt it to your needs.