It’s this time of the year when you hear “I can’t believe it’s been a year already!” way too frequently. Obviously, we couldn’t idly stand aside while everyone shares their New Year resolutions.
As an online business perhaps you’re generating visitors organically or via paid advertising from Google, Facebook, Twitter, or some other marketing channels you’re using right now. But how many of those visitors convert on their first visit? Global eCommerce statistics indicate – less than 5%.
Those visitors that don’t make a purchase the first time around might come back to your site, but why not make the decision easier for them? Use retargeting!