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Author

Kira Vessiari

Head of Content at PropellerAds

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Platform Updates

[New!] AI Agent NIKO Already in Your Account: A Shortcut to Smarter Campaigns 

Your new 24/7 account manager is live. NIKO AI agent helps you launch campaigns, fine-tune bids, scale to new GEOs, and run detailed reports from a single chat.

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Media Buying

Ad Inventory in 2026: Types, Pricing Models, and How Advertisers Buy It

Ad inventory works differently across programmatic and curated networks. See how each model handles quality, controls, and buyer visibility.

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Learn

Malicious Ads vs. Brand Safety: A 2026 Guide for Performance Marketers

Malicious ads vs brand safety isn’t one problem. Learn how each risk works in 2026 and which defenses performance marketers should use.

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Learn

Adware in Paid Traffic: Detection and Prevention Strategies for 2026

Adware in paid traffic can drain ad budgets through fake clicks, hijacked links, and stolen sessions. See what buyers should check in 2026.

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Security

How to Protect Ad Campaigns from Malware Traffic in 2026

Malware traffic in 2026 is harder to catch and cheaper to launch. See what it looks like now, and what buyers can do this week to stay clean.

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Ad Trends

The Ransomware Economy in 2026: How Cybercrime Exploits Gaps in the Ad Supply Chain

A clear look at how the 2026 ransomware economy works, and how mature ad platforms are closing the gaps with smarter detection, layered review, and feedback loops.

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