There’s no good reason to optimize campaigns manually when a lot of that can be automated. You read our mind!

Target CPA for Push campaigns is here! It means that getting rid of poorly performing ad segments (Ad zone + GEO + OS) is not an exhausting manual process anymore. Read on to see how the power of auto-optimization can save your time and efforts.

Want MORE optimization? Read about CPA Goal 2.0

What is a Target CPA?

In essence, Target CPA is an algorithm that automatically optimizes your CPM and and CPC campaigns according to the target price per conversion you are willing to pay.

Forget about manual segment excluding. Set the desired price per conversion and focus on testing creatives. Segment optimization is on us!

PropellerAds - Target CPA

How does auto-optimization work?

The system analyzes every traffic source within your targeting criteria.

The algorithm finds all ad placements with particular parameters (slices) that are not bringing conversions or where conversion price exceeds your target CPA value and automatically excludes them from your traffic sources.

When the irrelevant segments are gone, you start getting the most conversions for the desired price you specified in the “I want to pay for one action, $” field.

Once the campaign is up and running, the system starts collecting the statistics. This process usually takes at least an hour. If you decide to change the required price per conversion, it would also require an hour for this change to be implemented.

The auto-optimization results will soon appear in your statistics. The best performing zones will get a small “fire” symbol and all poorly performing (excluded) zones will be marked with a “snowflake.”

Zones Statistics of Target CPA for Push Notification campaign

What do you need to launch a push campaign with auto-optimization?

No nuclear science here, but you’ll still need:

  • S2S (postback) tracking set up
  • Push Notifications ad campaign with CPM or CPC bidding model selected
  • “Automatic optimization” enabled (“Smart Optimization Tools” section in the campaign’s settings)
  • The type of your target action chosen (Install, SOI, DOI etc.)
  • Target CPA value (“I want to pay for one action, $” field) determined

Ready to start?

>> Try Target CPA <<

If you feel the urgent need to discuss this new feature (really, we get it 🙂 – here’s our busy Telegram chat.

But if you are more into comments – cool, leave them in the comment section below. Cheers!

Author

Content Marketing Manager at PropellerAds