There’s no good reason to optimize campaigns manually when a lot of that can be automated. You read our mind!
Target CPA for Push campaigns is here! It means that getting rid of poorly performing traffic slices (GEO+ ad zone + platform) is not an exhausting manual process anymore. Read on to see how the power of auto-optimization can save your time and efforts.
What is a Target CPA?
In essence, Target CPA is an algorithm that automatically optimizes your CPM and CPC campaigns according to the target price per conversion you are willing to pay.
Forget about manual traffic slice excluding. Set the desired price per conversion and focus on testing creatives. Traffic optimization is on us!
How does Target CPA work?
The system analyzes every traffic source within your targeting criteria.
The algorithm finds all traffic slices that are not bringing conversions or where conversion price exceeds your target CPA value and automatically excludes them from your traffic sources.
When the irrelevant slices are gone, you start getting the most conversions for the desired price you specified in the “Target CPA” field.
Once the campaign is up and running, the system starts collecting the statistics. This process usually takes at least an hour. If you decide to change the required price per conversion (your Target CPA), it would also require an hour for this change to be implemented.
The auto-optimization results will soon appear in your statistics. The best performing slices will get a small “fire” symbol and all poorly performing (excluded) slices will be marked with a “snowflake.”
What do you need to launch a Target CPA campaign?
No nuclear science here, but you’ll still need:
- S2S (postback) tracking set up
- Push Notifications ad campaign with CPM or CPC bidding model selected
- “Automatic optimization” enabled (“Countries & Bid” section in the campaign’s settings)
- Target CPA (price per conversion) determined
Ready to start?
If you feel the urgent need to discuss this new feature (really, we get it 🙂 – here’s our busy Telegram chat.
But if you are more into comments – cool, leave them in the comment section below. Cheers!